Turning an informative website into a functional online marketplace with a focus on expansion and business growth.

contentauthor — Tue, 05 Sep 2023 10:03:03 +0000

Turning an informative website into a functional online marketplace with a focus on expansion and business growth. contentauthor Tue, 09/05/2023 - 10:03

How we designed a feature-rich e-commerce store, giving shape to an incomplete business motion.

Dubai

The client initialized our collaboration by joining our product discovery workshop to get their project analyzed from a technical as well as business standpoint. On assessing their specific requirements, our team proceeded to demonstrate their skills and expertise with respect to the same. The client decided to move forward with our team for the building of their website after being impressed by our technological expertise and e-commerce tactics.

A resolute marketplace for Beauty, Fitness & Wellness providers. It is the ideal online store to access the world of salons, spas, fitness centers, dental & dermatology clinics, trainers, instructors, and much more. They drive consumer value by offering unparalleled convenience and opportunities to save and earn in the beauty, fitness, and wellness industry.

The client contacted us during a product discovery phase where they asked us to conduct technical and business analysis for their online business. They aimed to build a structured and profitable website to help them reach their audience more effectively. Our expertise in E-commerce Strategy & implementation enabled us to suggest the development of a website with all the features of a mobile app. Owing to our technical proficiency, we transformed their project and helped the client achieve product-market fit.

Here's how we handled the challenges we encountered when working together and communicating constantly :

The client had envisioned revamping the category layers on their website, where the addition of category layers was not the only requirement. They also wanted to organize and declutter the existing categories. Keeping their preferences in mind, our team made constructive changes to the existing database. To achieve this, we had to alter the entire database structure, which was not an easy task.
We helped the client recognize the importance of customer opinions, which motivated them to include customer-oriented features in their website. Our team efficiently designed functionalities like an open customer forum, quick FAQs, blogs, reviews, and more. These features were aimed at keeping customers updated and inviting their valuable feedback.
Reasonably, there was a large flow of information on the store’s detail page. A large amount of data was being pulled from multiple pages concerning service details, staff details, product details, and more. To address this, our team designed a dedicated gallery in addition to videos. However, this resulted in the slow loading of the website. Our team intelligently rectified this and optimized the speed by focusing on parameters like lazy load, code optimization, and the posting of media on the S3 bucket.
The product listing and offer listing pages had to display a huge amount of information, which was mostly dynamic in nature. It largely depended on the parameters people put forth while searching for products or services. Our team did a stellar job optimizing the customer queries and providing the best details.
Handling the matrix for shop timings was not an easy task. It was a combination of shop opening and closing times, staff presence and absence, in addition to the number of orders placed. Our team dealt with this in a streamlined manner while also being extra mindful of slot management tactics.
Being a service-based product, it was vital to maneuver notifications and reminders for customers. We designed a mechanism that would update customers on upcoming events via email, SMS, and website notifications.
A seamless user experience is pivotal to any online business. To ensure a smooth user journey, our team developed three types of Search options for customers. We ensured search flexibility by enabling customers to search for single services, multiple services, or directly find their destination.
Initially, the creation of commission tiers was a static process. Admins were unable to create separate tiers for separate levels. We solved this problem once and for all by devising an option in the backend structure for adding and modifying commission tiers by admins. We also included editing and deleting options for the same. Our team was extremely careful not to have the edit and delete options affect existing orders.
The client wanted to incorporate a mechanism through which users would be able to gift services to their loved ones. For this, we started by creating a separate page where the user would be able to select the service category for their gift. This would redirect them to the landing page of the selected service category. The user is then supposed to select the service they wish to make a gift of and proceed to checkout. On checkout, the user would be asked for the details of the receiver, such as their name and contact information. Once the order is placed, the client's team would reach out to the receiver, inviting them to avail the service gifted to them.
Our knowledge of digital development enabled us to understand the significance of responsive web design, particularly for e-commerce companies. Recognizing the importance of having a mobile-first approach for an online marketplace, our team put extra emphasis on responsiveness.
The client's current website lacked SEO-friendly content and conformity with web standards. We made the decision to start from scratch in order to guarantee the same. As a result, they were able to obtain better search engine positioning and more leads.

Our team developed a respectable e-commerce website with improved functionality and responsiveness, perfectly adhering to the client's requirements while significantly exceeding their expectations. Here are some of the highlights of our partnership :

A quick, easy-to-use website that guarantees vendor and client retention.
An easy-to-use user interface and a smooth user journey.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are grateful that our entire professional collaboration together allowed us to establish a solid working rapport with this client. The client made a wise decision to focus their energy and resources on marketing their website.

Beutics Testimonial

The client had an existing e-commerce website, which was extremely unrefined and more informative than it was functional. They also had an existing application for the same. However, the website and application lacked any substantial connection between them. They wanted to launch a sturdy and productive website for their business to reach their target audience more efficiently. Our Dedicated Teams supported the client’s proposal by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.
Through a functioning e-commerce website, we eventually succeeded in turning the client's ideas into reality.

2+ years

Beutics Testimonial 2

Developing a website for an online marketplace is neither simple nor undemanding. Here are some challenges we ran through when working with the customer :

Adding and modifying the category layers in the backend structure.
Building a feature-rich website that values customer feedback.
Streamlining the complex structure of the store’s detail page.
Presenting a lot of information on the product listing and offer listing pages.
Dealing with the complex structure of shop timings.
Building the notifications option.
Handling the Advanced Search & Filter option.
Changing the structure of commission tiers.
Creating gifting options for services.
Ensuring a mobile-first approach.
Ensuring SEO-friendliness and web standard compatibility.

Heading

21% Boost in Conversion Rates

Outcome

We were able to help the client make a 21% jump in conversion rates.

Heading

100+ Vendors Onboarded Till date

Outcome

Our robust strategies facilitated the onboarding and retention of more than 100 vendors to date.

Heading

999+ Acquired Customers

Outcome

Our delivery of a seamless e-commerce store has facilitated the acquisition of more than 999 customers.

API & Microservices

Cloud & DevOps

DXP Strategy & Consulting

E-Commerce Strategy & Implementation

Product Design Strategy

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

CSS

GIT

HTML

jQuery

Laravel

Postman

Beauty, Lifestlye and Healthcare