HTML

Turning an informative website into a functional online marketplace with a focus on expansion and business growth.

contentauthor — Tue, 05 Sep 2023 10:03:03 +0000

Turning an informative website into a functional online marketplace with a focus on expansion and business growth. contentauthor Tue, 09/05/2023 - 10:03

How we designed a feature-rich e-commerce store, giving shape to an incomplete business motion.

Dubai

The client initialized our collaboration by joining our product discovery workshop to get their project analyzed from a technical as well as business standpoint. On assessing their specific requirements, our team proceeded to demonstrate their skills and expertise with respect to the same. The client decided to move forward with our team for the building of their website after being impressed by our technological expertise and e-commerce tactics.

A resolute marketplace for Beauty, Fitness & Wellness providers. It is the ideal online store to access the world of salons, spas, fitness centers, dental & dermatology clinics, trainers, instructors, and much more. They drive consumer value by offering unparalleled convenience and opportunities to save and earn in the beauty, fitness, and wellness industry.

The client contacted us during a product discovery phase where they asked us to conduct technical and business analysis for their online business. They aimed to build a structured and profitable website to help them reach their audience more effectively. Our expertise in E-commerce Strategy & implementation enabled us to suggest the development of a website with all the features of a mobile app. Owing to our technical proficiency, we transformed their project and helped the client achieve product-market fit.

Here's how we handled the challenges we encountered when working together and communicating constantly :

The client had envisioned revamping the category layers on their website, where the addition of category layers was not the only requirement. They also wanted to organize and declutter the existing categories. Keeping their preferences in mind, our team made constructive changes to the existing database. To achieve this, we had to alter the entire database structure, which was not an easy task.
We helped the client recognize the importance of customer opinions, which motivated them to include customer-oriented features in their website. Our team efficiently designed functionalities like an open customer forum, quick FAQs, blogs, reviews, and more. These features were aimed at keeping customers updated and inviting their valuable feedback.
Reasonably, there was a large flow of information on the store’s detail page. A large amount of data was being pulled from multiple pages concerning service details, staff details, product details, and more. To address this, our team designed a dedicated gallery in addition to videos. However, this resulted in the slow loading of the website. Our team intelligently rectified this and optimized the speed by focusing on parameters like lazy load, code optimization, and the posting of media on the S3 bucket.
The product listing and offer listing pages had to display a huge amount of information, which was mostly dynamic in nature. It largely depended on the parameters people put forth while searching for products or services. Our team did a stellar job optimizing the customer queries and providing the best details.
Handling the matrix for shop timings was not an easy task. It was a combination of shop opening and closing times, staff presence and absence, in addition to the number of orders placed. Our team dealt with this in a streamlined manner while also being extra mindful of slot management tactics.
Being a service-based product, it was vital to maneuver notifications and reminders for customers. We designed a mechanism that would update customers on upcoming events via email, SMS, and website notifications.
A seamless user experience is pivotal to any online business. To ensure a smooth user journey, our team developed three types of Search options for customers. We ensured search flexibility by enabling customers to search for single services, multiple services, or directly find their destination.
Initially, the creation of commission tiers was a static process. Admins were unable to create separate tiers for separate levels. We solved this problem once and for all by devising an option in the backend structure for adding and modifying commission tiers by admins. We also included editing and deleting options for the same. Our team was extremely careful not to have the edit and delete options affect existing orders.
The client wanted to incorporate a mechanism through which users would be able to gift services to their loved ones. For this, we started by creating a separate page where the user would be able to select the service category for their gift. This would redirect them to the landing page of the selected service category. The user is then supposed to select the service they wish to make a gift of and proceed to checkout. On checkout, the user would be asked for the details of the receiver, such as their name and contact information. Once the order is placed, the client's team would reach out to the receiver, inviting them to avail the service gifted to them.
Our knowledge of digital development enabled us to understand the significance of responsive web design, particularly for e-commerce companies. Recognizing the importance of having a mobile-first approach for an online marketplace, our team put extra emphasis on responsiveness.
The client's current website lacked SEO-friendly content and conformity with web standards. We made the decision to start from scratch in order to guarantee the same. As a result, they were able to obtain better search engine positioning and more leads.

Our team developed a respectable e-commerce website with improved functionality and responsiveness, perfectly adhering to the client's requirements while significantly exceeding their expectations. Here are some of the highlights of our partnership :

A quick, easy-to-use website that guarantees vendor and client retention.
An easy-to-use user interface and a smooth user journey.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are grateful that our entire professional collaboration together allowed us to establish a solid working rapport with this client. The client made a wise decision to focus their energy and resources on marketing their website.

Beutics Testimonial

The client had an existing e-commerce website, which was extremely unrefined and more informative than it was functional. They also had an existing application for the same. However, the website and application lacked any substantial connection between them. They wanted to launch a sturdy and productive website for their business to reach their target audience more efficiently. Our Dedicated Teams supported the client’s proposal by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.
Through a functioning e-commerce website, we eventually succeeded in turning the client's ideas into reality.

2+ years

Beutics Testimonial 2

Developing a website for an online marketplace is neither simple nor undemanding. Here are some challenges we ran through when working with the customer :

Adding and modifying the category layers in the backend structure.
Building a feature-rich website that values customer feedback.
Streamlining the complex structure of the store’s detail page.
Presenting a lot of information on the product listing and offer listing pages.
Dealing with the complex structure of shop timings.
Building the notifications option.
Handling the Advanced Search & Filter option.
Changing the structure of commission tiers.
Creating gifting options for services.
Ensuring a mobile-first approach.
Ensuring SEO-friendliness and web standard compatibility.

Heading

21% Boost in Conversion Rates

Outcome

We were able to help the client make a 21% jump in conversion rates.

Heading

100+ Vendors Onboarded Till date

Outcome

Our robust strategies facilitated the onboarding and retention of more than 100 vendors to date.

Heading

999+ Acquired Customers

Outcome

Our delivery of a seamless e-commerce store has facilitated the acquisition of more than 999 customers.

API & Microservices

Cloud & DevOps

DXP Strategy & Consulting

E-Commerce Strategy & Implementation

Product Design Strategy

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

CSS

GIT

HTML

jQuery

Laravel

Postman

Beauty, Lifestlye and Healthcare

Designing a social media hub merged with an informative database containing details and statistics concerning movies and TV series.

contentauthor — Tue, 05 Sep 2023 06:27:16 +0000

Designing a social media hub merged with an informative database containing details and statistics concerning movies and TV series. contentauthor Tue, 09/05/2023 - 06:27

How we delivered a web platform to publish information about movies and TV shows while helping entertainment buffs connect with each other.

India

The client got in touch with us for the development of his basic idea into an MVP. In order to better understand the client's requirements, we conducted a product discovery workshop where we demonstrated our expertise in Product Design Strategy and Web Development. We showcased our ideas through a wireframe which we displayed in a pictorial format. Leveraging our proficiency in MVP Development and Performance Optimization, we emphasized the importance of a smooth user journey. This greatly impressed the client, who then decided to collaborate with us in turning their ideation into reality.

A database of information about films and TV shows that can be accessed online, including cast and crew lists, plot summaries, and ratings. For OTT and movie audiences, they aspired to create a one-stop resource for the quandary of WHAT, WHERE, & WHEN to WATCH. They even intend to offer a special platform where people may interact over films and TV series. The development of this platform aimed to help users make the right entertainment choices. Moreover, they want to be the top platform in India and the entire world for fostering connections amongst viewers who share a passion for certain films or television series.

Initially, the client had ideated an OTT guide delivering data related to movies and other entertainment shows. In addition, they wanted the design to embody a social media platform for users to connect and interact over such films and shows. Our technical aptitude, coupled with our skillful design team, helped bring the client's idea into reality.

We assisted them in overcoming a variety of business challenges via our collaboration and general engagement. The following stand out among them:

The first step was designing a conasolidted website representing an online database of information and details about various movies and TV shows. Owing to the large volume of information, we leveraged the expertise of our design team in addition to the client’s considerable input. This ultimately enabled us to easily integrate all the information in a pictorial format.
Data management was the next most important part of the project. The foremost concern was the vast database attached to the entertainment industry. We handled this by scraping data from the IMDb (Internet Movie Database) in a steady and organized manner. Next came the scrutiny surrounding X-Rated movies and TV shows. The primary issue was with movies and entertainment shows rated "X" in India but not in other countries. This made it difficult to filter the data being imported into our platform. So our team came up with the idea of incorporating country-specific parameters and filters to address this efficiently.
Handling the large amount of information attached to our project required an equally large server. Our qualified team recognized the impracticality of real-time data import in the initial stages. To resolve this, we bifurcated the data importation process into two parts, separately dealing with listing page data and detail page data, respectively.
Owing to the many components at play, we recognized the importance of managing the load time for the home, listing, detail, and timeline pages. For each respective page, we resorted to the following solutions—

Homepage: Here, data was supposed to be imported based on various parameters such as top-rated movies, latest releases, and more. The large number of films and entertainment shows negatively impacted the page's loading time. We resolved this issue by ensuring only 20 movies are fetched to the homepage for every parameter. We also included a lazy load to keep the speed intact and facilitate a smooth user journey.

Listing Page: The search results were overabundant, even with our option for Advance Filters. This compelled us to display information in batches of 20, where every scroll would show the next batch. As a result, we achieved our desired speed and efficiently promoted customer retention by preventing them from getting annoyed.

Detail Page: As the name suggests, this page supported a great volume of data, including movie details, comments, reviews, etc. We also included actions such as "Watchlist," "Seen," "Book Tickets," and more. However, information about "Related Movies" was the primary culprit when it came to increased load time. We addressed this by fetching data in batches and also added a section-wise lazy load to maintain the speed of the page.

Timeline Page: Lazy loading helped address the dilemma surrounding this page as well. We displayed fixed comments with every post, avoiding compromising on real-time data.

Our team dedicated special attention to building a solid review mechanism to showcase all user reviews in an organized manner. Since reviews were not as simple and straightforward as we had hoped, we proceeded with a bifurcation, according to the reviewers. At this point, we included four categories, namely "You," "Everyone," "Friends," and "Critics ."Here, "You" showcased the reviews provided by the user; "Everyone" showcased all the reviews provided by all users in general; "Friends" showed reviews by the user's friends and connections; and "Critics" showed the reviews provided by movie critics. It was important to build separate roles on the website to categorize such reviews, which we did.
Due to the platform's use of Drupal, it was rather difficult to manage real-time comments and responses without sacrificing load time. Additionally, every submission led to a page reload. This pushed us to customize the plugins and make use of jQuery to achieve a real-time comment and review mechanism without page load.
Our technological proficiency and design expertise enabled us to complete the development of the client's OTT guide platform within the given timeline. Following the client's requirements and specific instructions, we created a social platform where users can have individual profiles, followers, and more. We facilitated the appropriate display of information by building certain custom categories such as "Topics of the Day," "Trending Movies," etc. We also added some automated attributes like "Top Reviewer of the Month," which would help users socialize and maintain retention.

We effectively helped the client turn their idea into actuality by developing the OTT guide solution as they envisioned. Here are a few of the highlights:

A functional website for entertainment buffs delivering information about movies and TV shows.
An easygoing website with seamless navigation and good loading speed.
A social media solution for users to connect over their common attraction for entertainment.

Our collaboration paved the way for a robust and reliable professional relationship with the client. They wanted to postpone any major developments and focus primarily on establishing a Product-Market Fit. Meanwhile, our team has been entrusted with supervising Performance Optimization and Continuous Monitoring.

Flicksbuddy (Web) Testimonial

The client had envisioned an online web platform that would act as a guide to OTT platforms for users and enthusiasts of the entertainment industry. They wanted to design an online platform where the audience could ascertain what movie or TV show they should watch, which OTT platform they could watch it on, and when. They also wanted to create a secure space where movie buffs or entertainment fanatics could connect and communicate with each other, much like on social media platforms. Owing to our expertise in DXP Strategy and Consulting, MVP Development, UI Design and Implementation, and Web Development, we were able to flawlessly develop the product proposed by the client. As a result, we successfully turned their concept into reality.

1 year of Core Development followed by Application Development

Flicksbuddy (Web) Testimonial 2

Every business faces distinctive challenges that could reduce its efficacy or responsiveness. Here are a few examples of problems we encountered and surpassed while developing this project.

Designing a unified and comprehensive website.
Accumulating, managing, and displaying information in a streamlined manner.
Importing large volumes of data without hindering the user journey.
Building and maintaining the load time for the homepage, listing, detail, and timeline pages.
Displaying reviews in an organized manner.
Managing real-time comments and replies on the timeline and profile pages.
Developing a complete, feature-rich website within the given schedule.

Heading

38.5% Boost in Customer Engagement

Outcome

Our focus on creating a social space for users led to a 38.5% increase in user engagement.

Heading

18.2% User Retention

Outcome

Our emphasis on delivering a flawless user journey substantially increased user retention.

Heading

Audience Enlargement

Outcome

Owing to our social media platform, the client witnessed a considerable improvement in the number of audiences.

API & Microservices

Continuous Monitoring

Dedicated Teams

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

Mobile App Development

MVP Development

Performance Optimization

Product Design Strategy

Product-Market Fit

Support & Maintenance

UI Design & Implementation

Web Development

CSS

HTML

jQuery

Media, Entertainment & Publishing

Designing an online catalog for books along with a platform providing customers with multiple purchase options.

contentauthor — Wed, 19 Apr 2023 08:01:10 +0000

Designing an online catalog for books along with a platform providing customers with multiple purchase options. contentauthor Wed, 04/19/2023 - 08:01

How we built a website to act as a hub, showcasing a broad range of books and delivering a variety of options for their purchase.

Worldwide

The client contacted us to develop their MVP at the recommendation of another company that had previously worked with us. The work we did on their project and the end results we delivered had greatly impressed them, which led them to refer our services to our client for this project. The client was further drawn to us during the discovery phase of this project because of the communication and dedication we showed to developing an MVP out of their idea.

An organization that exhibits a vast range of books while providing information about the authors. They strive to deliver an experience that is unique to the reading preferences and needs of the customer. The company was founded with the intention of turning wish-list ideas into actuality. They aim to fulfill complex projects and give clients something exponentially better than what they want.

In order to attract early adopters and verify their ideation early in the product development cycle, the client wanted to develop a platform through which they could introduce their goods and services. They enlisted our professional assistance for this to create an MVP that would enable them to gather user feedback as quickly as feasible to modify and enhance the product. Before beginning the end-to-end designing and construction of a seamless and agile platform, our team carefully considered the client's requirements to ensure that we would be able to satisfy their needs.

We assisted them in overcoming a number of business challenges throughout our partnership and general interaction. How we did it is as follows—

The client had minimal pointers when it came to the execution of the actual idea. This meant that it was up to us to structure their idea and build a platform. We assigned to this project the expertise of a dedicated business analyst. They excellently played their part in comprehending the various needs and requirements of the client. After thorough interaction, they proposed an idea that satisfied the client.
The client needed a singular, comprehensive website to display their many books. We were responsible for ensuring that these books maintained their individual identities, were available through various portals and contained specific information about their writers. Our team was successful in doing that thanks to extensive consultation and preparation.
One of the major goals was to create a website that is appealing and offers a pleasant user experience. The client had high standards and detailed directions when it came to the design. We recognized that the platform would center around users who are avid readers. Keeping this in mind, our team proposed a design to the client that they really liked.
The client wanted users to have multiple options when it came to product accessibility. They required several portals to be designed for each book and on the same webpage. For this, we first proceeded with a number of standard plugins. However, they proved unsatisfactory. This led to us building a custom solution to meet the client’s needs.
When it comes to e-commerce, having a mobile-friendly UI is extremely beneficial. The customer requested a mobile-friendly website for their company after realizing this. We used bootstrap CSS during front-end development to improve legibility and responsiveness.
To develop content for the website that is SEO-friendly and compliant with the most recent web standards, our team performed thorough research and implemented its findings with impressive efficiency.

Our team delivered a fully functional platform, meeting every requirement put forth by the client. Some of the highlights of our collaboration are as follows—

An operational platform displaying an extensive catalog of books with multiple purchase options.
A user-friendly website with quick loading and seamless browsing.
Efficient mobile-first front-end web development.
Affirmed SEO friendliness and compliance with the most current online standards.

We are thankful that our professional collaboration enabled us to build a reliable working relationship with this client. The client wanted to launch the MVP and wait to monitor how the market responded to it before taking any further steps. Meanwhile, we reached an agreement to provide maintenance and support until they reach out to us to take the product to the next stage.

Promethean Books Testimonial

The client sought to validate an undeveloped notion with users and customers. The idea was to develop an online prospectus that offers customers a variety of ways to buy the products online while allowing customers to peruse and learn about a wide range of books and their authors. They were committed to making their concepts a reality and putting their business plan into action. We were able to effectively launch their product thanks to our technical expertise, knowledge of e-commerce strategies and tactics, and relevant experience. Our skilled team created a product detail page with a link to buy each product, effectively giving shape to their unformed idea. Along with specific details about the authors, we presented the books in accordance with the genres to which they catered. One could even gain information about other books worked on by these authors.

We were successful in turning their product ideation into an MVP.

6 months

Promethean Books Testimonial 2

Businesses often encounter unique obstacles that hinder their productivity and performance. Following are some examples of the various challenges we confronted and resolved during the development of this project—

Converting an idea into an MVP with limited input from the client.
Continuous consultation and planning to develop a robust platform.
Meeting the high expectations with regards to designing the UI/UX features.
Providing access to multiple portals for a single book on the same webpage.
Protecting the viability of the platform for mobiles.
Ensuring web standard compatibility and SEO friendliness.

Heading

30% Sales Increase

Outcome

We were able to help the client acquire profit by boosting sales by 30%.

Heading

40% Market Expansion

Outcome

We facilitated the product's introduction to the market, which proved fruitful per client's needs.

Heading

Digital brand creation

Outcome

Our technical and professional collaboration led to the successful digital brand development of the client's product.

Content Development & Marketing

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

MVP Development

UI Design & Implementation

UX Consulting & Audit

Web Development

Amazon AWS

Browserstack

CSS

Drupal 8

HTML

jQuery

Retail & E-commerce

Design and development of a blockchain-based crypto currency platform

admin — Tue, 10 Jan 2023 22:03:37 +0000

Design and development of a blockchain-based crypto currency platform admin Tue, 01/10/2023 - 22:03

Design and development of a blockchain-based crypto currency platform with sophisticated AML/KYC mechanism & an advanced translation interface

Fintech

Netherlands, UK, Germany

Deep blockchain integration

Complex banking integration

Automated AML/KYC verification

Backend development

Frontend development

Product strategy

UI/UX development

Drupal 8

Sum&Sum KYC

BUNQ Integration

ARDOR Blockchain

Docker

Digital Ocean Droplets

Browserstack

Bitbucket

We got introduced to this project right from the product innovation stage, when the client team was still brainstorming and finalizing the product concepts based on customer needs, concept testing, and market research. We started with a single page information website development, and gradually came on board as technical consultant team for the product. We were selected after several rounds of meetings, and after the client was convinced that we can not only execute the initial requirement, which was a simple task, but we shall be able to provide an in-depth technical consultation and can act as a technical expert during the upcoming complex development phases. And indeed, we perfectly fulfilled the expectation. Over next 2 years, we remained a steady technical partner, and oversaw the project from a simple one page site, to a fully funded growing startup in the blockchain space.

The client represents a group of real estate professionals and blockchain enthusiasts with multiple years of experience in real estate financing, real estate fund structuring and project development. The company was founded in 2016 in Netherlands, and they expanded from a 2 member team to a 36 member team in about 5 years. They have raised several rounds of funding and continue to scale up their business and have since then expanded to other geographies like US, UK, Germany, Australia and New Zealand.

The project is being developed as a advanced blockchain-based crypto currency platform. As the assets are created on the blockchain, they will of course be 100% transparent and liquid. The childchain decentralises the trade of assets and places rental agreements, purchase agreements, property management tasks and more on the blockchain. Through this website, a user can create his/her account and buy tokens and enter in to the world of Crypto currency market. The user can also earn referrals by introducing others to this platform, by providing them with his/her unique referral link. Moreover, product is underwritten by a portfolio of property assets generating an income and ensuring the future development and maintenance of the platform.

Phase I

The purpose of this phase was to get us a basic platform.The main site was to be designed and then followed by a dashboard. Following that basic registration and AML / KYC procedures needed to be set up.

Design of The Front-end Site and The Back-end Platform

The main challenge was to design an extremely impressive landing page. The client was concerned because they needed to put in and convey a lot of information, but they didn't want to make the design boring. He wanted to make it extremely appealing and trendy, while not losing out on the opportunity to display the necessary information. Our designing team did an excellent job on this, and after a lot of deliberation, discussion, and going back and forth, finally, we came up with a design that was appealing, interactive, and informative. Next began the dashboard design. This needed to be simple, easy flowing, and readable without too flashy elements and complications. Our designing team worked tirelessly on this and was able to come up with a great layout. This would be modified time and again in the coming days, as more and more sections would be built.

User Registration & Initial Steps

The main target at this point was to get people to start registering as soon as possible. We needed to have 2 registration types, company, and individual. Each of them will have a separate set of fields to fill out later on. As soon as users register, a verification link would be sent over through email. Once confirmed, they would log in and set a password. As soon as the password is set, they would be asked to do mobile verification (this would be changed later on in favor of 2FA). This was a mandatory step and users would not be allowed to navigate elsewhere without completing this. SMS code would be sent to their mobile number and the user needed to add the code and validate it. Once done, users would be redirected to their dashboard and asked to be AML/KYC.

Support Ticketing System

The next very important step was to make users submit their AML / KYC. But before that, we needed an in-depth support ticketing system, since the AML/ KYC submission and approval would be tied to this. We built this system from the ground up and implemented every single thing that was needed as per plan for this AML / KYC procedure, as well as for its general functioning. This included the admin tools like statistics on the ticket movement and an in-depth status system for easy manipulation of the submitted tickets. Once the registration was live, the client foresaw that this will be very crucial for his data team and we needed to make this absolutely flawless.

AML / KYC Procedure

Finally, it’s the last main bit for Phase I - AML / KYC Procedure. First of all, this would have 3 stages - Clearance Level I, II, and III. Each has an extensive number of fields. The users would submit for one Clearance Level and then the admin would be able to review, approve, reject or request a change, based on what they have submitted. If any change was requested, then users would be notified and they would have to re-submit the documentation. Once approved of one clearance level, users can apply for the next clearance and so on. This entire process was tied to the support ticketing system and the entire system was a pain to build and test. But we were really amazed how good it turned out to be, once this was all completed, and people started to use it.

Phase II

The purpose of this phase was to build ourselves some very necessary tools before actually starting to implement ITO and Pre ITO features which were next in line. The three main extensive requirements for this were an in-depth translation system, a solid notification system, and an extensive referral system.

Translation Mechanism Enhancement

With registrations flowing in from all over the world, thanks to the client's ambitious marketing efforts, we soon had users from almost 120 countries. With this, came the need to be able to translate the site into all possible languages. And this was not one man's job. The client wanted to appoint translators from various countries who would translate everything in the site to that language - website content, document links like pitch deck and white paper, email contents, etc. Going forward this needs to be extended to other things that are built like a newsletter, order form, etc. We looked at Drupal's core translation system. Though it was an excellent base, it was nothing compared to what was needed in order to achieve this. We understood that we need to come up with an extremely creative and robust solution by using what was available and then building the remaining on top of it. After months of work, we did it, and it was really a proud moment for the entire team. We have been using that system everywhere for the last 8 months and it's functioning perfectly. With almost 110 translators using the system every day, it is capable of translating each new content into hundreds of different languages.

Newsletter & Notification System

Next in the line was the development of an in-depth notification and newsletter system. The client wanted to build this system from the grounds up in order to be able to send newsletter notifications to all its registered users, which by now, in just a span of a few months has grown to over 40,000. He wanted to send almost 2 batches of newsletters daily which means almost 80,000 emails going out. He wanted to also achieve a send-out rate of 20,000 per hour. After due research, we agreed to use the Amazon SES service as SMTP. We were already using AWS for hosting and this served as a perfect fit. We did extensive coding for the entire newsletter system ensuring seamless use by the client's data team. We also had to make sure that they could create newsletters and easily choose through the interface the target recipient groups based on the wizard and then send the newsletter out. We used the concept of a multi concurrency queue in this case and used it as a Drush command. Another mission well accomplished!

Referral Programme

The next and last bit, before we could move ahead with the ITO and pre ITO sale set up was the implementation of an in-depth referral program. Even though the client's marketing campaigns have been super successful, he really wanted to push the pedal and wanted to spread out as much as possible. One great way of doing this was an extensive referral program. The referral program would work by giving a unique referral link to potential users and once other users registered using that link, certain tokens would be awarded as a referral bonus. Once the blockchain would go live, users would be able to withdraw these tokens. The referral program though looks simple outwardly. However, behind the scene, we coded two other major aspects of it. One was an in-depth statistics report which would show which referrer referred how many users and then charts showing per country and per timeframe divisions, so that client's backend team would be able to track the progress and take various corrective measures. And last but not the least, we needed to devise an in-depth mechanism of withdrawal mechanism for the amount that users got. We did solid foundation work for this but postponed it for later as we realized this would be used more only after Pre ITO and ITO sales.

Phase III

Pre ITO and ITO sales mechanisms needed to be coded, so users could actually purchase tokens.

Asset Creation and Sub-account Creation

We detailed out the entire flow and then started with the asset creation steps. Though initially, only asset needed to be created, but for later, this would be used by others to create their own assets. Hence it was important to get this foundation right. We also needed to set up the approval process of this. Finally through the implemented mechanism we created. With asset creation, we needed to create concept for sub accounts. So in a nutshell, the total coin offering would be broken down into sub accounts, like Pre ITO, ITO etc and then a price would be attached to it. Some sub accounts were created which was not sellable, and only admin could transfer tokes from and to that sub account. These were all accompanied by detailed logs , support tickets and email integration.

Order Forms

The next step was to set up order forms where users could purchase the tokens. This needed an in depth currency conversion mechanism we we implemented a 3rd party API for this. This also needed a dynamic price switcher, as the sell was on, from pre ITO to ITO Phase I to ITO Phase II and so on, the prices of the tokens would change and the pay out needed to be calculated dynamically. This involved huge amount of complexity and an extensive handling of cub cases that branched out as we were going forward with the flow. Finally, after quite a few months of extensive effort all were sotted, and we finally made Pre ITO live, which was a huge success. Son ITO phases were launched and they were success as well.

Phase IV (ongoing)

This is the most important phase. Now that people have purchased tokens and all going well, we are in the process of connecting the system to the blockchain. The client entered into an agreement with ARDOR and we would be implementing the ARDOR API. Starting from waller creation to node handlers all will he handled through the API. Extensive work is in progress regarding this, and we are hopeful in coming days this will be released out to public.

We have overseen the project right from its inception days when this was just a pen and paper concept. And today, the portal has almost 85,000 users and has sold exceptionally well, for its pre-ITO phases and ongoing ITO phases. Needless to say, this has been a very strong bond with the client and their team and we are still growing strong. Just like any big task, we have had our share of challenges, but together, with hard work, dedication, talent, and clear communication, we have kept moving forward. We continue to develop the upcoming phases and maintain the portal.

The project was concluded with staggering success. As of now, we shall be in charge of maintaining the site. We are already developing the next big plan for this project, which is an extensive fundraising & investing platform. This crowdfunding platform will be used to raise funds for property investment and all the complex will be handled on the platform. The development roadmap is approximately 2 years but will include phased releases.

Maxcrowdfund Testimonial

From the initial days of the project, the client relied deeply on our knowledge of the blockchain and technical competence in general, and we participated in the product conceptualization and creation of an effective development roadmap. We oversaw this project from a simple one page information website, to an advance portal with deep blockchain integration. Our technical expertise, in-depth blockchain knowledge and rational planning resulted in accelerated user registration, smooth backend operation & effective translation interface for global market penetration.

2.5 years, ongoing

Maxcrowdfund Testimonial II

This project was not a simple one-dimensional project. It had multiple layers and staged rollout plans. The initial goal of the project was to set up a basic platform for people to register and put in all their details, complete and submit KYC, and then be able to browse some data like properties, charities, etc. They also get access to the dashboard where they show them the key matrices. At this point, the client planned to start in-depth and extensive advertising campaigns reaching out to as many users as possible across the globe and get them on board. For this, they needed an email newsletter campaign builder, capable of sending 20,000 emails per day, based on customized templates and selecting recipients based on certain criteria. Also, they needed an extensive translation system, which was simply not possible with Drupal's native translation interface, though it definitely was a good base. Next in line was an in-depth referral system. The client wanted to further reach out and lure users to refer others who would then join the platform using the referral.

Referral benefits were provided in the form of tokens that users were able to withdraw when the currency went live. While these things were happening and the user registering and referral program was becoming more and more successful day by day, we started to work on the main aspect of the site - the token order sell. The Pre ITO and ITO phases were upcoming and we allocated a section of the team to dedicatedly work on these aspects. We devised a well-thought-out sell procedure based on extremely complicated conditions and restrictions. Pre ITO arrived and ITO arrived, both a huge hit. Next up, was the blockchain integration which is at present underway. We are discussing the architecture and integrating the ARDOR API for this and making steady progress day by day. In addition, there is constant monitoring work going on behind the scene and a section of our team is steadily working on making small fixes and maintenance polish-ups, ensuring the site remains perfect and performant.

Heading

85,000 registered users

Outcome

In a very short time, the number of registered users reached it's peak, and that to with a very less marketing budget allocation.

Heading

ITO phases subscribed in days

Outcome

The pre-ITO and ITO phases were subscribed in days, much faster than the planned stipulated timeline for each subscription phase.

Heading

High Customer Engagement

Outcome

Overall, the portal has shown high customer engagement and positive feedbacks from the users aollected through surveys and feedbacks.

API & Microservices

Cloud & DevOps

Continuous Monitoring

Enterprise Drupal Development

Incident Management

Minor Enhancements & Bug Fixes

MVP Development

Performance Optimization

Product Design Strategy

Product Scaling

Product-Market Fit

Support & Maintenance

Team Augmentation

UI Design & Implementation

UX Consulting & Audit

Web Development

Apache SOLR

Browserstack

CSS

Docker

Drupal 9

GIT

Headless Drupal

HTML

JIRA

JMeter

jQuery

Kubernetes

MySQL

Postman

Selenium

Vue.js

Fintech & BFSI

Implementation of an online portal for shipment & transportation company

admin — Tue, 10 Jan 2023 21:57:37 +0000

Implementation of an online portal for shipment & transportation company admin Tue, 01/10/2023 - 21:57

Implementation of an online portal for shipment & transportation company for end-to-end job management and advanced Quickbooks integration

Logistics & Transportation

Australia, New Zealand

Complete end-to-end shipment order management and fulfilment mechanism implementation

Intricate price calculation based on weight and size of shipment

Barcode scanning mechanism for orders

Solutions design

Backend development

Frontend development

Drupal 8

Quickbooks integration

Amazon AWS

Apache SOLR

Browserstack

We were referred to this client by one of our past clients, who had an extremely positive experience with us. But nevertheless, he did a detailed review of our past case studies and technical capabilities. A series of meetings were set up, and finally we were able to convince him and his partners to engage with us.

Wards Transportation is a shipment & transportation management company based in Queensland, Australia. The company was founded in 2003 and since then has been successfully serving freight and transportation management systems across a diverse range of industries.

At the point the client contacted us, their main business was handled offline through a very primitive booking system. This was causing huge issues to their expansion plan. They came to us with a vision to create a full-blown back office management system for their business. This includes the creation of shipment (called jobs), manifests, connotes, scanning of barcodes feature, integration with QuickBooks API, and a host of other features. A systematic transition from one phase to another needed to be achieved which helps in smooth transit between different branches along with the detailed record-keeping and job sheet creations through barcode scanning feature which we implemented.

20 years of operation

2000+ customers served

4 fulfillment locations

The main goal of the project was to build a complete back-office management system for the client's growing transportation and shipment business. This would need to accommodate literally everything they do in their day-to-day business, which till that time would happen in pen and paper mode. They wanted to convert this to web-based handling which they could then use in their various branches and checkpoints. The feature set needed was job creation, price calculation based on set pricing and weight rules, branch to branch transition, connote and manifest creation, PDF generation, barcode scanning, and Quickbooks integration. The project was huge and there were complications at various levels, which our team discussed during the discovery phase. We spoke to the client, got clarity, made suggestions, and finally came up with a working plan.

The main implementational requirements were as follows:

Job Creation

The basic unit was called ‘Job’. This would contain customer reference, sender and origin branch reference, and around 42 fields conditionally displaying which collect various information about the job and later helps in tracking and finally a field collection with the actual job items. The most complicated part was the validation and calculation. Each job item, based on the selected pricing plan and weight mode needed to be validated against set criteria, and the price needed to be calculated through AJAX. Forms API, Field API, AJAX API, and validation handlers we heavily utilized and every single logical channel was handled with care keeping the performance parameter in mind. The client wanted each calculation and validation to not take more than a few sec and we needed to implement heavy performance tuning in order to achieve this.

Customer Creation

Customers were referenced at various points in job creation - customer, sender, and receiver. The customer content type had about 54 fields taking inputs on various information about the customer. It was neatly organized into various tabs through field collection tabs and field collection ajax modules. For a customer, there would be a few pricing plans attached which would decide how the pricing rules will be applied to the jobs.

Pricing Plan Creation

The pricing plan content type was designed to add prices. In addition to some fields collecting general information about the plan, it was of 2 main types; Pricing by Weight and Pricing by PL SPC. So it will have rows. For each row, you mention sender and origin branch and then you set price by PL SPC and/or weight. When you set prices, you would need to set them in chunks, say 0 - 10, 10 - 20, 20 - 40, etc. When pricing would be calculated in the jobs content type, the weight, origin, and destination branch would be passed and the right price would be returned. This was a very complicated mechanism and needed a huge amount of calculation and validation checks.

Getting Jobs, Customers & Pricing to Play Well Together

These 3 entities needed a lot of coworking. Jobs are where these 3 things are integrated. In jobs, you would select the customer, pricing plan would be deduced and combining it with sender and receiver branch and weight ranges, the price would be calculated. There were several other conditions like once automatic calculation kicks in, users can override the value through manual entry. However, for that, a marker needs to be set which would show up during the job view. Safe to say, these three things were extremely complicated parts of the project, but other features were not too far behind!

Manifests & Connotes

When a job passes from branch to branch, various manifests and connotes are created. Each manifest and connote can hold multiple jobs as a part of the shipment. We employed and created a full blow custom field type and custom selection widget for this as the client had in mind a very specific way of doing this and we were to do it exactly like that.

Job, Manifests, Connote PDF Generation

At each stage, Jobs, Manifests and Connotes needed to be exported as PDFs. These PDFs needed to look exactly like what they used to use, which was detailed tabular structure and a custom barcode printed against each. We made use of MPDF library with some patches and custom enhancements in order to set certain style elements into the PDF. The process of setting this was very time consuming and complicated, but we managed it very well in the end.

Bar Code Scanning

Client wanted a mechanism through which the PDFs generated would need to be scanned, and there would be an interface, which would allow bulk updating of certain properties. For example, a client would open the interface, scan a few manifests and connotes and then mention what change was needed, for example updating the branch and check in status. Once done and saved, all those properties for the manifests and connotes for which barcodes were scanned would update all together. This was again a very complicated process.

Quickbooks Integration

Finally, the entire system was to be integrated with the Quickbooks software which the client used to keep his finance and accounts. This means export of customers, pricing plans, jobs pricing and status, connotes and manifests data. This was again a huge and very lengthy task, in which we needed to custom code the API and finally check and fix the calculation errors through a det of dummy data. The nature of the data was very varied and there were an extremely large number of parameters that needed to be taken into consideration.

Admin Management Screens for Customers, Jobs, Pricing Plans, Manifests and Connotes

The Client needed a detailed management area where they could view these data based on certain filters and complex combinations of display parameters. For example, jobs which passed a certain date would be colour coded for better display and filtering.

From the client’s perspective, the main success of this portal has been the ease of managing a business which till that point was extremely difficult as things were mainly manual. Also, the various stakeholders involved (customers, warehouse managers, drivers) were extremely satisfied not only with this entire thing being managed and operated online but also the extremely intuitive and easy-to-use UI/UX, especially some of them not being very tech-savvy.

This was a very complex project, and as they say, the more the complexity, the sweeter the success tastes. We were finally relieved to see that the client was extremely satisfied and pleasantly surprised by some of the features that we implemented, the client was not even sure that it could be implemented in a usable fashion. End result, happy customer and happy us!

Wards Testimonial

The project was conceived as an effort to replace manual operations with an online automated system. The project demanded a deep understanding of the company operations and freight handling, in order to be able to suggest effective solutions. Through our discovery workshops, we were able to discuss and work around various challenges posed, and we were able to deliver a solution that reduced backend operation cost by 25%, reduced error margin by a staggering 65% and improved profit margin by about 12%.

2 years of development, ongoing maintenance

Wards Testimonial II

The main challenge of the project was to gain an in-depth understanding of the entire business operations and workflow. Since this project required an in-depth solutions design, our team needed to understand exactly how the offline operations are carried out and grasp the challenges they were facing in each step. Once we absorbed the workflow, we needed to design an efficient solution that would be robust enough to handle the traffic and job load.

Heading

Reduced backend operation cost by 25%

Outcome

With the cumbersome offline processes replaced with streamlines online processes, the backend operations cost reduced drastically

Heading

Reduced error margin by 65%

Outcome

Online operations introduced automations, thereby reducing the manual errors drastically making the system more efficient.

Heading

Improved profit margin by about 12%

Outcome

With reduced timeline and improved efficiency, the profit margin increased significantly.

Cloud & DevOps

Digital Prototyping

Enterprise Drupal Development

MVP Development

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Confluence

CSS

Drupal 8

GIT

HTML

JIRA

jQuery

MySQL

PHP

Postman

Transportation & Logistics

Implementation of Online Auction and RFQ Platform for Iron Steel Products

admin — Tue, 10 Jan 2023 21:39:58 +0000

Implementation of Online Auction and RFQ Platform for Iron Steel Products admin Tue, 01/10/2023 - 21:39

Implementation of online auction and RFQ platform for Iron & steel products including detailed portfolio management

Construction & Manufacturing

Middle East

Extensive portfolio management functionality

Online auction implementation

Products and RFQ management

UI/UX development

Performance optimization

Drupal 8/9

Apache SOLR

Bitbucket

Amazon AWS

The client reached out to us with a partially built site, as their development team was not able to complete the remaining work due to some issues. The client was looking for a development team to pick up the development, instead of building from scratch. The client had a limited timeline, as they were already behind schedule and they planned to launch the site in one of the largest construction and manufacturing expos in the country. They reached out to a number of teams, but none were keep to pick up on an existing codebase. Our team, however, were up for the challenge. We did a detailed discovery workshop, and laid down a clear development plan that included enough time for code review and reverse engineering.

The portal is a marketplace for Iron and Steel products - to connect sellers and buyers together. The goal of the website is to bridge the gap between sellers and buyers of iron and steel products in micro (C2C) or macro (B2B) scales. Service Providers register on the site and can create Products, Auctions, RFQs, Tender Sales. There are various intricate interactions between these three components, and a detailed membership module delegating permissions based on membership levels. Also the site needed to be fully bi lingual, in Farsi (RTL) and English. This is Phase I of the project which we completed. There will be 3 more phases, which we shall start working on, which includes email / SMS based notification alert and custom subscription creation, full blown E-commerce and marketplace feature and Social Media Integration. All these considerations needed to be kept in mind while building the structure and the background work.

The major requirements of the site can be mainly grouped into the following:

User Account Creation & Registration Mechanism

Users should be able to create accounts. We had to replace the email based registration system to a phone number based registration system. The users need to add their phone numbers and OTP will be sent to them. Once they add in the OTP, they will be asked to set their password and get in. To change the password also, they need to add in Phone Number and validate the OTP. We used Twillio as OTP service for the supported countries, and used a private SMS service for Iran, which the client preferred. Once in, users can set their profile data and can use start to create products and other entities.

Products

This is the main building block of the other entities - RFQs, Tender Sales and Auctions. User needs to add at least one product before they can create other entities. The product had a huge number of specification fields, and they needed to organised as cleanly as possible. We employed Field Collection, Field Collection tables and host of other modules for this, in total we had around 46 fields to be created in the product content type itself. We also employed google Maps and reverse geocoding for the Load Location field.

RFQs

Sellers could then, once they had added some products, create RFQs or Request for Quotes. This had a complicated feature of either choosing a product, or be able to custom product right in that content type, which needed to be multivalued. Main complication was that the number of fields were huge, around 46. We solved this problem using Inline Entity form and Field Collection AJAX modules. The RFQs also had an end date, and users could bid on the RFQ till the end date. The RFQ bid feature was implemented using the comments entity on the RFQ node and a few custom tables to track pricing.

Auctions

The Auction feature had all the features of normal auction. Sellers could create auction and mention the products he wants to auction (that the seller created). He would also mention an end date of the auction and a base price. The users will then bid on the auction. This bid feature was fully custom implemented, and users can only bid an amount that is greater than the last bid. At the end of the timeframe, the user with highest bid amount will be the winner.

Membership Feature

We used membership Entity as the base for this feature and then extended the work through our custom modules. The membership Entity module declares everything through Entity API making it very much extendible. We implemented additional permission checks and associated roles to award and revoke membership. Also, the membership page is integrated to registration. As user sets their password, they are taken to membership page, asking them if they would subscribe. They have the option to skip this step though.

Private Chat

The chat feature was implemented using the Drupalchat module. We used the code and forked the module to add our necessary customisations. Need to heavily customise it, but nevertheless the base work has been very helpful and time saver. In Phase II plan is to use nodejs and the chat driver, right now it's using ajax polling method.

The project was extremely complicated. It had lots of layers and main challenge was to keep it steering ahead without creating logical blobs for us. The architecture needed to be very robust to be able to handle the features of not just this phase, but also upcoming 3 Phases, which the client has already briefed us beforehand. We did careful planning and divided the tasks into sprints. Each and every architectural decision was carefully evaluated ensuring it will play well long term and it will not conflict with a future solution that we need to implement. Eventually all turned out to be good, and the client was extremely happy with the functionalities, backend and overall communication and responsiveness of out team. The project was a success! Time to get moving with the rest of the phases which we are already into.

Foolad 24 Testimonial

Initiating a project from scratch and completing it with perfection is challenging. But getting involved in a project midway, with minimal documentation and in limited time is a completely different challenge. Throughout this project, our team demonstrated skill, commitment and technical expertise as they were able to complete the project in stipulated timeline and budget, even though they faced an uphill battle in assimilating the existing codebase and workflow, especially without any proper documentation.

Fixed Scope, ongoing maintenance

Foolad 24 Testimonial II

The main challenge of the project was the the fact that we needed to pick up and work on a half built set up. The existing development team also left behind minimum documentation and we needed to reverse engineer a lot of the features in order to deconstruct the working. The goal of the project was to create a marketplace for Iron and Steel products. The Service Providers will be able to register, and create their profile. Once done, they can create products, RFQs, Auctions and Tender Sales. Buyers can come and search these, and contact the sellers directory through call/chat. If they need to place the bids on the RFQs or Auctions, they need to create an account in the site. The sellers will need to subscribe to membership levels and based on that, they would have certain access to certain features of the site.

Cloud & DevOps

Digital Prototyping

MVP Development

Product Design Strategy

Support & Maintenance

Team Augmentation

UI Design & Implementation

Web Development

Amazon AWS

Apache SOLR

Browserstack

CSS

Drupal 8

Drupal 9

GIT

HTML

jQuery

MySQL

PHP

Selenium

Construction & Manufacturing

Implementation of an online landlord reference verification system

admin — Wed, 04 Jan 2023 11:46:40 +0000

Implementation of an online landlord reference verification system admin Wed, 01/04/2023 - 11:46

Implementation of an online landlord reference verification system through automation and a centralized rental history database

Real Estate

United States

In depth verification system design

Hassle free user flow

Simplistic UI/UX

Frontend development

Backend implementation

Process design

Drupal 7/8

Bitbucket

Docker

Browserstack

The client came to know about us through Linkedin, and they eventually got in touch with us with their requirement. Our technical team evaluated the requirement, and we held a series of meetings with the client's team in order to finalize the process design. Since MVP delivery timeline was extremely small, the client was especially concerned, and so were we. But as we went along and proposed the solutions, the client, impressed by our technical capabilities, communication and agility, confirmed our collaboration, and we began the work for the project.

The project was about building an online portal for landlord reference check conceived specifically for the single-family and multi-family property management industry. It helps landlords and property managers easily request and provide landlords references about their tenants online. It is a fastest and best-in-class, solution that makes requesting landlord references and providing landlord references extremely fast, simple, and secure.

This portal is an online landlord reference verification system. The client wanted to have a system in place where a landlord can request a reference from the previous landlord of a tenant regarding different security and behavioral aspects of the tenant to make sure the tenant is fit to be allowed to stay at his/her property.

Here's the main workflow of the project, as designed by our architects.

Tenant provides his details and present landlord registers and feeds the data onto the system

The tenant will provide the name and email ID of the past landlord. The present landlord will go into the system and needs to register a request for reference. Once he registers, he can fill out a form with the details of the property, his own contact details and will enter the name and email ID of the landlord he is requesting information from.

Past landlord receives notification and submits a reference

Once he submits the form, an email will be sent to the past landlord. From the email sent, the past landlord can click on the link and come to the site. There are two cases. If the past landlord is already registered, he will see a login form from which he can login and then fill out the verification form. If he is not already registered in the site, he sees an additional verification screen, where he needs to confirm his authenticity by entering the email. This ensures that someone can’t randomly copy the verification link and gain access. once the past landlords completes this step he can then fill out the information form and submit reference. The system then at the end of this step, prompts him to register if he is not already a member of the site.

Detailed search mechanism to view feedbacks by other landlord

There is a detailed site mechanism for the submitted references. Once you search by tenant name, past landlord name or requesting landlord name, you see a stripped down version of the submitted references. To view the details of the submitted references, user needs to enter the date of birth as well. This is done to ensure that one who is searching has a valid reason to do so, and also that he has the legitimate information to access the search results. The references which is either submitted, requested by the current user gets displayed in the full view by default.

Other advanced features

There are other advanced methods like creating a digital signature (which subsequently gets emailed as attachment), a detailed PDF report generation which is emailed to the requester as well as sender.

The project turned out to be great. The backend and configuration flexibility that came with using a framework like drupal shone bright and the client was very happy with the product. There was a month-long beta period for this product and the client received some very positive feedback.

Renterinc Testimonial

Through careful planing and skilful execution, it is possible to execute even the most complex tasks, easily. It is with this belief, our team took up an otherwise impossible task of releasing the MVP for this project in an extremely small timeframe. From UI/UX designing to functionality implementation, the MVP was launched in record time, and the client was able to get the much needed market validation. Eventually, subsequent phases added more features and final product boasts of a simplified user journey, intuitiuve UI/UX and a relatively simple but powerful admin backend.

Fixed scope, ongoing maintenance

Renterinc Testimonial II

The major challenge for the project was the MVP timeline. We needed to be extra planned, and a lot of the project processes needed to happen in parallel. Also, it needed an extremely good communication and our team was up foe the challenge. Out architectural planning team was able to come up with a feasible plan, and out development team ensure that it was followed, and we could roll our the MVP in time. Once MVP was rolled out, rest of the project was developed in phases and we eventually completed the entire project.

Cloud & DevOps

Digital Prototyping

MVP Development

UI Design & Implementation

Web Development

Apache SOLR

Browserstack

CSS

Drupal 8

GIT

HTML

JIRA

JMeter

jQuery

MySQL

PHP

Real Estate

Digital capability augmentation of a Fortune 500 construction & manufacturing company

admin — Mon, 02 Jan 2023 11:43:34 +0000

Digital capability augmentation of a Fortune 500 construction & manufacturing company admin Mon, 01/02/2023 - 11:43

How we achieved a significant digital capability augmentation of a Fortune 500 construction & manufacturing company, through strategy, consulting & solutions implementation

Construction & Manufacturing

Uk & Ireland

Ideation & requirement evaluation

Drupal 8 to 9 upgrade

Data Migration

Drupal 8/9 custom module development

Drupal 8/9 site building & frontend

Support & AMC

Drupal 8

Apache SOLR

Acquia Cloud

GITLabs

JIRA

Confluence

Browserstack

When the client got in touch with us, they were struggling with a set of major issues, that were severely crippling their content management experience, leading to increased cost and time wastage. Also, their existing digital set up was inefficient and unreliable. After carefully evaluating our background and portfolio, the client went ahead with our team.

Wes not only solved all their immediate issues in a matter of months, the expertise and the knowledge of our team shone through. They already had several vendors working on their portals, but the client was now looking for a team that can provide a better consulting & strategy in order to improve their existing digital infrastructure. Eventually they decided to entrust us with the task of management and continuous feature development their entire digital setup.

After 4+ years, we continue to manage and maintain their entire set up, bringing in effective digital strategy and continue to improve their digital experience platform.

A multinational Fortune 500 company that designs, manufactures, and distributes materials and solutions for the construction, mobility, healthcare, and industrial markets. It specializes in flat glass, thermal insulation, solar control, light transmission, interior decoration as well as bulletproof and fireproof glass areas. The company also offers gypsum and insulation, mortars, pipe systems for drinking water and sewage systems, steel products for highways and roadways, and more. In addition, it supplies ceramics raw materials used in a variety of markets.

The client initially contacted us for fixing some major issues that were causing major issues for the backend content management. Once we were able to solve these issues, next, the client contracted us to build an internal portal for their 1,67,000 global employees across 70 different countries. The internal portal was supposed to be a shares redeeming platform for the company’s employees. We took up the challenge of designing and developing an efficient, performant, and professional portal that could sustain the huge data and concurrent user activity. From thereon, we forged a solid partnership and what followed for the next 4 years was a series of standalone projects and enhancement work to their vast network of web platforms across various countries. The web architecture that the client has is a vast network of 150+ Drupal 8 multisite set-up and approximately 50+ separate functional Drupal 8 sites. We successfully carried on a series of at least 40+ (and ongoing) feature development over a span of 4 years.

Present in 70 countries

350 years of operation

167000 employees

Over the course of the total engagement & partnership, we helped them tackle a host of business challenges. Some notable among these are:

Realization of a complex shares redeems platform to be used by 1,67,000. It needed a robust admin section for teams across various countries to manage the redeem points and perform export, import, approval, etc. Also, it needed strong security, and validation based on their employee code and internal passcode, on top of the standard Drupal authentication. Also, the platform needed to be extremely performant, since the number of concurrent users was supposed to be extremely high.
Built with Drupal, the present setup of the sites was quite static and a lot of the page layouts were non-flexible. It caused tremendous trouble for the backend team, especially considering the vastness of the website network and how distributed the teams were across multiple countries. Our team strategized the rehaul of the pages across their most notable brands and provided a component- architecture. We made it possible for them to mix and match from a vast network of components, and create their own content pages with zero developer interference.
Another huge challenge they were facing was being issued with content moderation. With such a vast array of content rolled out each day, they needed an extremely robust content approval and publishing mechanism on their site. They were still using a very primitive workflow. Our strategy team discussed the business requirement and after a lot of brainstorming, came up with a perfect recipe tailored to perfection to their business needs.
At the time we took over, they were following a very inefficient translation and multilingual mechanism. It was prone to errors and was not covered within the content moderation process. Hence it was a cause of a huge headache for various stakeholders. Our team, in association with the Chief Media Strategist from their company, discussed how to streamline the process and introduce the content moderation flow to the translation mechanism as well.
This company had a rich history of 350+ years. They wanted to rehaul their lackluster timeline section and for the same, they needed the suggestion of our UI/UX team. We presented them with several ideas and finally, we were able to deliver just what they needed.
Another important aspect of our ongoing partnership is technical strategy and maintenance. Since their tech setup is so large in scale, it is also prone to sudden outages and urgent bugs and issues. And we are a one-stop-shop for all their technical issues. Whatever the issue is, our technical team strategizes and solves it.
The company had a very primitive job portal that needed a massive rehaul. The job portal was slow and buggy. Also, they had different portals for different countries and it was not unified, which was causing a lot of administrative challenges. Our technical team discussed various approaches with their stakeholders and finally decided that it was time to unify all the career portals under one roof through common API integration. They chose to go ahead and integrate Talentlink API.

Over the years, our work and strategy has led to consistent improvement to their digital platform. Some of the highlights are:

A more streamlined translation and multilingual experience, saving countless hours of back and forth
Better reflection of the brand, by avoiding content mistakes through a efficient content moderation mechanism
More flexibility in terms of new page rollout, through page builder mechanism, resulting in huge savings in cost and time, by avoiding long designing and development loops
Ensuring web standard compatibility and SEO friendliness
A highly performant shares platform, used by large number of internal employees, making the process fast and completely digitizes, preventing manual processing and mistakes
A much improved jobs portal solution resulting in better candidate experience - both internal and external
A continuous & efficient QA cycle, to ensure the continuous web-readiness

After 4 years of engagement and professional partnership with this client, we have emerged as a one-stop-shop for all their digital needs. We continue to work on a host of new initiatives for the company and hopefully, will continue to do so in years to come.

Saint Gobain Testimonial II

Our deep expertise in lean product development equips our team to develop better digital products, faster. We engineered a complex set of functionalities to this client's existing set up, while also revamping and replacing their inefficient and old implementations with efficient digital solutions. Through our effective DXP Consulting & Strategy, we were able to bring forward disruptive changes, including, but not limited to content experience and overall standard of the digital process. This lead to 33% reduction in overall backend issues, a massive 45% improvement in content management efficiency and over 40+ new features built and deployed improving the overall digital experience of their platform.

4+ years, Ongoing

Saint Gobain Testimonial

During the lifetime of the project, here are some of the major challenged we have faced, and successfully solved.

Realization of a complex shares redeem platform to be used by the company’s 1,67,000 employees across the globe.
Strategization & implementation of an extensive and flexible page builder mechanism
Implementation of effective content moderation flow, as per the business logic laid down by the company’s backend team
Improve the existing translation and multilingual mechanism drastically to suit the requirement laid down by the content team
Building an interactive timeline, representing the company’s 350 years of history
Achieve complete migration from Drupal 8 to Drupal 9
Data migration from sub-sites built in other technologies to Drupal 9
Constant strategy and consulting in order to come up with best digital solutions for day to day challenges reported by various stakeholders.
Implementation of an end to end job portal, based on talentlink API
Massive UI/UX improvement as per guidelines laid down by the branding team
In depth review and implementation in order to make the entire site SEO friendly and compatible with latest web standards

Heading

33% Reduction in Overall Backend Issues

Outcome

We were able identify and tackle their backend issues effectively, leading to a faster deployment cycle and less regression issues.

Heading

45% Improvement in Content Management Efficiency

Outcome

The content management solutions that we built resulted in better content moderation solutions, leading to faster content approval process.

Heading

40+ New Features Built and Deployed

Outcome

The new features we built and deployed led to an overall improvement to the digital experience of their platform.

Continuous Monitoring

DXP Strategy & Consulting

Enterprise Drupal Development

Incident Management

Minor Enhancements & Bug Fixes

Performance Optimization

Product Scaling

Support & Maintenance

UI Design & Implementation

UX Consulting & Audit

Web Development

Apache SOLR

Browserstack

CSS

Drupal 8

Drupal 9

GIT

HTML

jQuery

MySQL

PHP

Postman

Construction & Manufacturing

Implementation of a state of the art fan builder

admin — Mon, 02 Jan 2023 11:43:34 +0000

Implementation of a state of the art fan builder admin Mon, 01/02/2023 - 11:43

End-to-end platform upgradation and implementation of an advanced custom fan configuration wizard for a US based ceiling fan retailer

Retail & Ecommerce

USA

UI/UX redesign

Backend Development

Ubercart to Drupal Commerce Migration

Fan builder wizard implementation

Performance optimization & SEO

Drupal 7

Elasticsearch

Acquia Cloud

GITLabs

JIRA

Confluence

Browserstack

The client initially started looking for a development team to help them fix some backend issues that their marketing team had raised. They spoke to multiple vendors and did extensive calls with them to understand the company background and technical capabilities. During once such call with our team, they brought up a few fundamental issues like UI/UX improvement and fan builder layout, and we suggested them some strategies for improvement that we already researched out during our review of the portal. This impressed them, and as the discussion progressed, it became evident that the present set up was not optimal and needed to be replaced in favour of a better system. Our team was chosen because we were able to identify these issues first hand, and instead if just focussing on the requirement that they gave us, were able to bring something more to the table that had the potential to create a deep business impact.

The client is America's largest Independent Ceiling Fan Retailer, since 1979. They manufacture their own brand of ceiling fans and these are sold through their 30-corporately owned retail locations, 10-independently owned & operated dealer locations, select lighting showrooms and online through their corporate website, which we were contracted to rebuild, redesign and improve.

When the client initially reached out to us, the client’s portal had a vast array of fans and fan accessories, but the portal was poorly designed with a primitive and slow fan builder wizard. This resulted in a high bounce rate and low customer engagement, resulting in steep revenue loss. Moreover, they were running a web store based on Drupal 6 + Ubercart, which was already an old technology and a nightmare in terms of management and backend operations. During the discovery workshops conducted by us, we evaluated and identified all the bottlenecks successfully, and proposed necessary solution to the client. We were entrusted with the project, and our team successfully transformed the portal into a modern online fan store - fast and easy to navigate, with a state of the art fan builder that was extremely easy to use. Once main development was completed, we were given charge of maintaining the portal and ongoing feature improvements.

44 store locations

7000 fan models

40 years in business

To begin with, it seemed the main issue was the lack of a coherent and effective UI/UX. The UX was old and not appealing to retain customers, leading to an extremely high bounce rate. But a deeper review also made it clear that the backend architecture was old, and was not capable of handling the growing data for new models and accessories. So an backend upgradation to Drupal 7 + Drupal commerce (from Drupal 6 + Ubercart) was agreed upon.

Their present website consisted of about 30,000 products including fan bundles, fans and accessories like light kits, downrods etc. We too up the daunting task of migrating these from Ubercart to Drupal Commerce. While migrating was taking place, the client's marketing team also wanted to incorporate a better product bundle mechanism, with features like option for admin to mark if a product can be individually bought or only available as a part of the bundle, product single price as well as bundle price, product bundle discounts as per bundle configuration.

Also, the general site migration needed to be done from Drupal 6 - 7 with all contents (about 10,000 nodes and blog articles).

However, as mentioned earlier one of the most important feature that now needed to be re-designed and re-developed was the fan builder mechanism. In their present site, they had a very basic version of the fan builder, but they wanted some serious revamp of the functionality to make it more appealing and more GUI based.

And our team was up for the challenge. We delivered a state of the art, fast and intuitive fan builder to them. Each of the steps was divided into layers and options in each layer were derived out of the choices the user made in the previous steps. Also, at the end of all the steps, the user was able to download a compiled fan image to be able to have a final look to and share it with their friends and family. Admin had full control and be able to choose which products appeared in each step and how it would vary and interact based on different user choices. Also, in the initial step, users could optionally upload an image of their own room, to see how the fan would look in their own room environment.

Needless to say, the overall UI/UX improvement we did to the portal led to an increase in conversion rate and reduced the bounce rate drastically. But we believe we created an even bigger impact through the fan builder implementation. When building a site using a framework like drupal, it’s more than just a content management system and it should be more of an advanced configuration system as well. With this new system, the client was amazed how easily they could manage not only the webstore, but the products that go into the fan builder. They could literally manage each and every aspect of the layer attributes, position of a layer over its predecessors and the discount pricing for accessories going into the fan builder. Also, the client was impressed with not only the quality of work but also the communication and improvement suggestions our team brought to the table.

Once the main development was done, we had already forged a solid relationship with the client's team. They continued to make additional development changes, and finally after several phases of development, the project entered into maintenance. We continue to maintain the portal to this day, and continue to fulfil additional feature requests that they come up with from time to time.

Dan's Fan Testimonial

We take a lot of pride in not only ensuring a flawless execution, but also smart strategy and consulting in order to solve complex technical challenges. The outdated portal the client had, negatively affected the user experience leading to a loss of revenue and customer trust. Our team not only came up with an impressive UI for the entire site and executed the entire migration flawlessly, but redesigned their legacy fan-builder setup completely. These improvements led to a 40% increase in conversion rate and brought down the bounce rate below 30%.

Phased development, ongoing maintenance

Dan's Fan Testimonial II

Based on the outcome of the discovery workshop, the major challenges that were identified were the following:

Drupal 6 was old and already end-of-life, and hence needed to be migrated to Drupal 7.
The ecommerce store needed to be ported from Ubercart (with about 30,000 fans and fan accessories) to Drupal Commerce with enhanced features.
Create a much improved version of their fan builder feature which allows visitors to compile various parts of the fan (like motor, blades, light kits, downrods) through an interactive graphical interface.
Overall UI/UX Redesign of the entire portal to make it more user friendly and interactive.

Heading

40% increase in conversion rate

Outcome

With all the backend and frontend changes, the overall performance of the portal increased, leading to an improved conversion rate.

Heading

bounce rate reduction to 30%

Outcome

With the UI/UX improvement that we did, the bounce rate reduced considerably, thus ensuring more traffic retention and increased ROI

Heading

An improved fan builder mechanism

Outcome

The fan builder was transformed completely from a old legacy system to an improved, easy to use mechanism that was loved by the customers.

Digital Prototyping

E-Commerce Strategy & Implementation

Product Design Strategy

Product Scaling

UI Design & Implementation

UX Consulting & Audit

Web Development

Apache SOLR

Browserstack

Confluence

CSS

Drupal 8

GIT

Google Cloud

HTML

JIRA

jQuery

MySQL

Retail & E-commerce