Browserstack

Revamping an existing e-commerce website to de-clutter the code and facilitate business growth.

contentauthor — Wed, 06 Sep 2023 04:33:20 +0000

Revamping an existing e-commerce website to de-clutter the code and facilitate business growth. contentauthor Wed, 09/06/2023 - 04:33

How we reconstructed a running e-commerce website to fix snags in functionality and technology while promoting corporate expansion.

Europe

The client got to know about our services through multiple positive reviews and recommendations from our previous clients. They got in touch with us to elaborate on their requirements and discuss the reconstruction of their e-commerce website. Our team led a product discovery workshop that enabled us to present our thoughts and recommendations for the website redesign. Along with suggestions to restructure their website through code optimization, we suggested adding a few contemporary features to make their website run more smoothly. After being impressed with our work during the workshop, the client opted to hire us for expert assistance in rebuilding their disorganized e-commerce website.

A cryptocurrency-only e-commerce store providing a variety of high-end products to their customers. Their products include cars, motorbikes, watches, yachts, property, electronics, merchandise, etc. It is a Cryptocurrency-Only Peer-to-Peer marketplace for goods and services. They facilitate the purchase of physical goods using Bitcoin and other cryptocurrencies. They strive to deliver first-rate service to their customers. It goes without saying that the clients were committed to fulfilling customer orders more effectively while expanding their company as a whole.

The client had been working through a pre-existent e-commerce website before they approached us. At that time, their website was catering to multiple markets, which they were planning to change. Eventually, they decided to focus their website on promoting their car-selling business, which prompted them to get in touch with us. Their existing website had low functionality with an unorganized presentation and broken code. By utilizing our knowledge of E-commerce Strategy & Implementation, we were able to assist the client in improving their website, retaining more clients, and growing their clientele.

Through our collaboration and constant communication, we helped the customer overcome a number of business obstacles. Here's how we went about it :

The client had very specific ideas with regard to their e-commerce website. Their traditional outlook somewhat obstructed the contemporary needs of their e-commerce business. Leveraging our expertise in UI/UX, we took into consideration their traditional inputs and depicted them in a modern manner. This helped us satisfy the client while promoting his business.
The turn-around time for this project was extremely less. The client had a very tight deadline with low wiggle room. They were dedicated to relaunching their e-commerce website within a fixed timeline. Owing to our extensive professional experience and technical knowledge, we were able to deliver the project on time and with all requirements fulfilled.
The backend database structure of their existing website was very disorganized and chaotic. Our team decided to rebuild and systematize the data points to ensure the proper flow of information throughout a well-structured platform.
The client's e-commerce platform severely lacked mobile compatibility. Our experience in digital development helped us recognize the importance of responsive web design, especially when it comes to e-commerce businesses. This prompted us to build the responsiveness for their platform from scratch.
In addition to not having a responsive design, the client’s existing website was devoid of SEO-friendly content and web-standard compatibility. We decided to ensure the same by building it from the ground up. This helped them rank higher on search engines and ultimately get more leads.
Every e-commerce website must deliver a seamless user journey to attract more customers and increase sales. Hence, our development team discussed and strategized to minimize the number of clicks and further ensured an uncomplicated user experience.
The client wanted his website to be accessible to as many people as possible, irrespective of their geographic locations and linguistic backgrounds. They wanted to be able to translate their web pages into ten different languages. To achieve this, we decided to develop a custom-coded translator, which would enable the interpretation of the website in 10 different languages.

By redesigning the client's e-commerce website with improved functionality and responsiveness, our team totally cooperated with the client's requests and significantly exceeded their expectations. Here are some of the highlights of our partnership :

A seamless, quick-loading website, ensuring customer retention.
A user-friendly user journey with an intuitive UI.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are appreciative that the full professional collaboration process enabled us to build a reliable working relationship with this client. The client made an intelligent long-term decision to emphasize maintenance and sustenance. Since then, we have continued to maintain the e-commerce website.

Cryptoemporium Testimonial

The client had an existing website for their e-commerce business which was operating at diminished capacity. The said website was too disarrayed to deliver any real results. In addition to this, it was running on broken code, which further affected its functionality. This motivated them to redesign and modernize their website to meet the demands of contemporary users. As a result, they came to our team with the intention of updating their website so as to fix any mistakes while their business expanded. The client was backed by our Dedicated Teams and their professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.

Consequently, we proceeded to revamp their website, fix what needed fixing, and ultimately deliver an updated and modern website facilitating their e-commerce business.

1+ years

Cryptoemporium Testimonial 2

Website Reconstruction is not an uncomplicated task. Here are some issues we faced during our collaboration with the client :

Rebuilding the website according to the client's specific traditional requirements.
Ensuring project completion within the client’s strict timeline.
Restructuring the backend database to improve accessibility.
Ensuring mobile compatibility and building responsiveness from scratch.
Creating SEO-friendliness and web-standard compatibility throughout the website.
Ensuring minimal clicks to optimize user journey.
Developing a multilingual website with a custom translator.

Heading

18% Increase in Conversions

Outcome

Our platform's fantastic UI resulted in an 18% boost in conversions.

Heading

9999+ Acquired Customers

Outcome

The seamless flow of data aided in consumer acquisition and retention.

Heading

23% Market Expansion

Outcome

Consistent consulting and strategizing facilitated a 23% increase in market expansion.

API & Microservices

Content Development & Marketing

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Developing a multi-vendor e-commerce website facilitating the purchase and exchange of anime products.

contentauthor — Tue, 05 Sep 2023 11:44:52 +0000

Developing a multi-vendor e-commerce website facilitating the purchase and exchange of anime products. contentauthor Tue, 09/05/2023 - 11:44

How we designed a feature-rich multi-vendor e-commerce store, giving shape to an unrefined business idea.

Japan

Our initial interaction with the client resulted from an inquiry they extended on our company website. Keeping in mind the major time difference, we responded with an invitation to a product discovery workshop where we could efficiently display our capabilities and ideas for the actualization of their idea. Impressed by our technical know-how and e-commerce strategies, the client chose to proceed with our team for the development of their website.

A dedicated e-commerce store for anime products. It is the ideal marketplace for all anime fans to shop and satisfy their enduring desire to amass anime-related goods. They provide a huge selection of Japanese souvenirs and anime merchandise, including printed t-shirts, key chains, phone covers, coffee mugs, and more.

Before getting in touch with us, the client envisioned a fully functional e-commerce store to purchase and exchange anime products. Despite having a predetermined visualization, they lacked the professional experience and technical expertise to proceed with the project. This is where our team came into the picture. Our E-commerce Strategy & Implementation expertise allowed us to help the client build up their multi-vendor e-commerce website, attract more customers, and expand their clientele.

Here’s how we overcame the hurdles along the way of our collaboration and constant communication :

The client had conceptualized an e-commerce store where customers would be able to buy as well as exchange anime products. They wanted their website to facilitate the barter of anime products in addition to the traditional buying/selling scenario. We handled this tedious task by building two checkout mechanisms. Here, one could either simply buy anime products through the usual purchase process or they could proceed with the “exchange” option that we built with precision.
Our technical proficiency and design expertise guided us through the complete development process of the client’s feature-rich e-commerce website. E-commerce websites commonly use multiple photos and videos, which slows down the site's general loading time. Our priority was to stop these interruptions. We also leveraged clean code to maintain the speed of the website.
The client had requested complete control over the products displayed on their website. They wanted to manage every aspect of their website by themselves. Keeping their input in mind, we designed a mechanism where customers could pay for a subscription period within which they were allowed to display their products on the client’s website for a specific period of time.
Allocating different badges to different vendors based on their sales achievements was primarily a marketing strategy. Badges of different tiers were designed to be awarded to specific vendors based on the sales targets that they had achieved. This enabled the creation of trust among the users and also ensured vendor retention.
The unique thing about this e-commerce store was the exchange feature. The client wanted users to be able to barter for products displayed on their website. This prompted us to design an exchange button for every product, clicking on which would redirect the user to a form through which they could initiate conversations with the respective vendors. Here, the vendor and the user could discuss the details of the exchange, such as shipping charges, product conditions, etc. For this, both the parties would have to pay a convenience fee to the admin. All order statuses and chat details would be available for the vendors and users to access on an intuitive dashboard.
Ensuring a seamless customer experience is at the heart of every e-commerce business. This influenced us to build a strategy to ensure that no page is more than 3–4 clicks away from the consumers in order to provide clients with an exceptional online buying experience.
Our team undertook thorough research to provide web-standard compatibility and SEO-friendly content, notably for the product detail page, given that the products were the primary sources of revenue.

Our team fully complied with the client's needs and substantially went above their expectations by creating a respectable e-commerce website with enhanced functionality and responsiveness. Here are some of the highlights of our partnership :

An effortless, high-speed website, ensuring customer and vendor retention.
A seamless user journey with an intuitive UI.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are thankful that the entire process of working together professionally enabled us to build a reliable working relationship with this client. The client made a wise long-term decision to prioritize maintenance and sustenance rather than upscaling right away. Since then, we have continued to maintain the e-commerce website.

Otaku Swap Testimonial

The client had envisioned a robust business model to facilitate the purchase and exchange of anime products through a multi-vendor e-commerce store. However, their business plan was severely lacking the technical expertise needed to launch such a website. To remedy this, they contacted our team and requested our expertise in the design and development of their idea. Our Dedicated Teams supported the client and his vision by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.

Eventually, we successfully manifested the client's ideas into reality through an up-and-running e-commerce website.

2+ years

Otaku Swap Testimonial 2

Building an e-commerce website from scratch is not an effortless or undemanding task. Here are some issues we faced during our collaboration with the client :

Building a multi-vendor website with options for purchase as well as exchange.
Setting up a feature-rich yet quick and easy website.
Customizing the dynamic Homepage.
Designing a custom badge allocation mechanism for vendors.
Building a product-exchange feature from scratch.
Ensuring minimal clicks across the entire website for a seamless user experience.
Creating SEO-friendliness and web-standard compatibility throughout the website.

Heading

15% Market Capture on Entrance

Outcome

We were able to help the client win 15% of the market at entry owing to our persistent research and business tactics.

Heading

100+ Vendors Onboarded Till date

Outcome

Our strong marketing strategies have facilitated the onboarding and retention of more than 100 vendors.

Heading

999+ Successful Orders Delivered

Outcome

Our seamless e-commerce store has seen over 1000 successful deliveries, 15% of which were product exchanges.

API & Microservices

Content Development & Marketing

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

UX Consulting & Audit

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Turning an informative website into a functional online marketplace with a focus on expansion and business growth.

contentauthor — Tue, 05 Sep 2023 10:03:03 +0000

Turning an informative website into a functional online marketplace with a focus on expansion and business growth. contentauthor Tue, 09/05/2023 - 10:03

How we designed a feature-rich e-commerce store, giving shape to an incomplete business motion.

Dubai

The client initialized our collaboration by joining our product discovery workshop to get their project analyzed from a technical as well as business standpoint. On assessing their specific requirements, our team proceeded to demonstrate their skills and expertise with respect to the same. The client decided to move forward with our team for the building of their website after being impressed by our technological expertise and e-commerce tactics.

A resolute marketplace for Beauty, Fitness & Wellness providers. It is the ideal online store to access the world of salons, spas, fitness centers, dental & dermatology clinics, trainers, instructors, and much more. They drive consumer value by offering unparalleled convenience and opportunities to save and earn in the beauty, fitness, and wellness industry.

The client contacted us during a product discovery phase where they asked us to conduct technical and business analysis for their online business. They aimed to build a structured and profitable website to help them reach their audience more effectively. Our expertise in E-commerce Strategy & implementation enabled us to suggest the development of a website with all the features of a mobile app. Owing to our technical proficiency, we transformed their project and helped the client achieve product-market fit.

Here's how we handled the challenges we encountered when working together and communicating constantly :

The client had envisioned revamping the category layers on their website, where the addition of category layers was not the only requirement. They also wanted to organize and declutter the existing categories. Keeping their preferences in mind, our team made constructive changes to the existing database. To achieve this, we had to alter the entire database structure, which was not an easy task.
We helped the client recognize the importance of customer opinions, which motivated them to include customer-oriented features in their website. Our team efficiently designed functionalities like an open customer forum, quick FAQs, blogs, reviews, and more. These features were aimed at keeping customers updated and inviting their valuable feedback.
Reasonably, there was a large flow of information on the store’s detail page. A large amount of data was being pulled from multiple pages concerning service details, staff details, product details, and more. To address this, our team designed a dedicated gallery in addition to videos. However, this resulted in the slow loading of the website. Our team intelligently rectified this and optimized the speed by focusing on parameters like lazy load, code optimization, and the posting of media on the S3 bucket.
The product listing and offer listing pages had to display a huge amount of information, which was mostly dynamic in nature. It largely depended on the parameters people put forth while searching for products or services. Our team did a stellar job optimizing the customer queries and providing the best details.
Handling the matrix for shop timings was not an easy task. It was a combination of shop opening and closing times, staff presence and absence, in addition to the number of orders placed. Our team dealt with this in a streamlined manner while also being extra mindful of slot management tactics.
Being a service-based product, it was vital to maneuver notifications and reminders for customers. We designed a mechanism that would update customers on upcoming events via email, SMS, and website notifications.
A seamless user experience is pivotal to any online business. To ensure a smooth user journey, our team developed three types of Search options for customers. We ensured search flexibility by enabling customers to search for single services, multiple services, or directly find their destination.
Initially, the creation of commission tiers was a static process. Admins were unable to create separate tiers for separate levels. We solved this problem once and for all by devising an option in the backend structure for adding and modifying commission tiers by admins. We also included editing and deleting options for the same. Our team was extremely careful not to have the edit and delete options affect existing orders.
The client wanted to incorporate a mechanism through which users would be able to gift services to their loved ones. For this, we started by creating a separate page where the user would be able to select the service category for their gift. This would redirect them to the landing page of the selected service category. The user is then supposed to select the service they wish to make a gift of and proceed to checkout. On checkout, the user would be asked for the details of the receiver, such as their name and contact information. Once the order is placed, the client's team would reach out to the receiver, inviting them to avail the service gifted to them.
Our knowledge of digital development enabled us to understand the significance of responsive web design, particularly for e-commerce companies. Recognizing the importance of having a mobile-first approach for an online marketplace, our team put extra emphasis on responsiveness.
The client's current website lacked SEO-friendly content and conformity with web standards. We made the decision to start from scratch in order to guarantee the same. As a result, they were able to obtain better search engine positioning and more leads.

Our team developed a respectable e-commerce website with improved functionality and responsiveness, perfectly adhering to the client's requirements while significantly exceeding their expectations. Here are some of the highlights of our partnership :

A quick, easy-to-use website that guarantees vendor and client retention.
An easy-to-use user interface and a smooth user journey.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are grateful that our entire professional collaboration together allowed us to establish a solid working rapport with this client. The client made a wise decision to focus their energy and resources on marketing their website.

Beutics Testimonial

The client had an existing e-commerce website, which was extremely unrefined and more informative than it was functional. They also had an existing application for the same. However, the website and application lacked any substantial connection between them. They wanted to launch a sturdy and productive website for their business to reach their target audience more efficiently. Our Dedicated Teams supported the client’s proposal by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.
Through a functioning e-commerce website, we eventually succeeded in turning the client's ideas into reality.

2+ years

Beutics Testimonial 2

Developing a website for an online marketplace is neither simple nor undemanding. Here are some challenges we ran through when working with the customer :

Adding and modifying the category layers in the backend structure.
Building a feature-rich website that values customer feedback.
Streamlining the complex structure of the store’s detail page.
Presenting a lot of information on the product listing and offer listing pages.
Dealing with the complex structure of shop timings.
Building the notifications option.
Handling the Advanced Search & Filter option.
Changing the structure of commission tiers.
Creating gifting options for services.
Ensuring a mobile-first approach.
Ensuring SEO-friendliness and web standard compatibility.

Heading

21% Boost in Conversion Rates

Outcome

We were able to help the client make a 21% jump in conversion rates.

Heading

100+ Vendors Onboarded Till date

Outcome

Our robust strategies facilitated the onboarding and retention of more than 100 vendors to date.

Heading

999+ Acquired Customers

Outcome

Our delivery of a seamless e-commerce store has facilitated the acquisition of more than 999 customers.

API & Microservices

Cloud & DevOps

DXP Strategy & Consulting

E-Commerce Strategy & Implementation

Product Design Strategy

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

CSS

GIT

HTML

jQuery

Laravel

Postman

Beauty, Lifestlye and Healthcare

Creating a social media center that integrates a database with facts and figures about films and TV shows.

contentauthor — Tue, 05 Sep 2023 08:14:00 +0000

Creating a social media center that integrates a database with facts and figures about films and TV shows. contentauthor Tue, 09/05/2023 - 08:14

How we built an application to divulge information on movies and TV shows while facilitating communication between fans of entertainment.

India

The client contacted us to transform his undeveloped idea into an MVP. We performed a product discovery workshop where we showcased our proficiency in Product Design Strategy and Web Development to better comprehend the client's requirements. We illustrated our thoughts with a wireframe that we used to present them. We highlighted the significance of a seamless user journey by drawing on our expertise in MVP Development and Performance Optimization. The client was highly impressed by this and decided to work with us to bring their ideas to life as a result.

A collection of cast and crew listings, story descriptions, and ratings for films and TV episodes that can be accessed online. They set out to build a comprehensive application to solve the WHAT, WHERE, & WHEN to WATCH conundrum for OTT and movie consumers. They even plan to provide a unique forum for discussion on films and TV shows. This application was created with the goal of assisting users in selecting the appropriate entertainment. Additionally, they aim to be the best platform in India and the world for connecting fans with the same enthusiasm for a particular movie or television show.

The client's initial idea was for an OTT guide that would provide information about films and other entertainment programs. They also intended the design to represent a social media platform where users could connect and communicate about these films and TV episodes. Our technical expertise and our talented design team worked together to make the client's dream a reality.

By working together and being generally engaged, we helped them overcome a number of business obstacles. Among them, the following stand out:

The project's most crucial component was data management. The enormous database related to the entertainment sector was the main worry. We took care of this by steadily and methodically extracting information from the IMDb (Internet Movie Database). The inspection of X-Rated films and television programs followed. The main problem was those motion pictures and television programs rated "X" in India but not in other nations. As a result, it was challenging to filter the data that was being fed into our platform. To effectively address this, our group came up with the concept of including nation-specific criteria and filters.
Our project required a sizable server to handle the volume of data associated with it. Our experienced staff initially recognized the impracticality of real-time data import. To fix this, we divided the data importation procedure into two phases, each of which dealt with the data on the listing page and the detail page individually.
Due to the numerous factors at play, we understood the significance of controlling the load time for the property, listing, detail, and timeline pages. We used the following fixes for each page in question.—

Homepage: Here, information was supposed to be imported based on many criteria, including top-rated films, recently released films, and more. The lengthy loading time of the page was adversely affected by the abundance of films and entertainment programs. This problem was fixed by limiting the number of videos that are fetched to the site for each parameter to 20. We added a lazy load to maintain speed and enable a simple user experience.

Listing Page: The search results were excessive, even with our option for advanced filters. This forced us to present the data in 20-item batches, displaying the following batch on each scroll. Our goal pace was attained, and by keeping customers from becoming irritated, we successfully increased client retention.

Detail Page: As the name implies, this page supports a lot of information, such as movie information, comments, reviews, etc. Actions like "Watchlist," "Seen," "Book Tickets," and others were also featured. The main reason for the longer load time was information on "Related Movies ."To combat this, we included section-wise lazy loading, and batch data fetching.

Timeline Page: The problem with this page was also resolved via lazy loading. We avoided compromising real-time data by displaying fixed comments underneath each article.

Our team paid particular attention to developing a strong review system to provide all user feedback in a structured way. We proceeded with a bifurcation in accordance with the reviewers because the reviews were more challenging and uncomplicated than we had thought. We now have four categories: "You," "Everyone," "Friends," and "Critics." Here, "You" highlighted user-provided reviews, "Everyone" highlighted all user-provided reviews collectively, "Friends" highlighted user-provided reviews from friends and connections, and "Critics" highlighted user-provided reviews from movie critics.
Our technological know-how and design expertise allowed us to finish the client's OTT guide platform development within the allotted time frame. We developed a social platform with the client's specifications in mind, allowing users to have individual profiles, followers, and more. By creating specific custom categories like "Topics of the Day," "Trending Movies," etc., we made it easier for the information to be shown in the right way. Additionally, we incorporated certain automated features like "Top Reviewer of the Month," which would encourage user interaction and support long-term retention.

By creating the OTT guide solution exactly how they imagined it, we successfully assisted the customer in turning their idea into reality. Some of the highlights are as follows:

A smooth application providing information about films and TV shows for entertainment fans.
A user-friendly app with smooth navigation and quick loading.
A social media platform that enables individuals to connect around a shared interest in entertainment.

An established and trustworthy professional relationship with the client was made possible by our cooperation. Major changes were postponed in order to concentrate on finding a Product-Market Fit. Our team has been given the responsibility of managing Continuous Monitoring and Performance Optimization in the interim.

Flicksbuddy (App) Testimonial

The client had envisioned an online application that would act as a guide to OTT platforms for users and enthusiasts of the entertainment industry. They sought to create a digital app that would enable users to choose what movie or TV show to watch and the best time and OTT platform for doing so. Another goal was a safe environment where movie aficionados or other fans of entertainment may interact and connect, similar to social media platforms. We were successful in creating the client's suggested product thanks to our proficiency in DXP Strategy and Consulting, MVP Development, UI Design and Implementation, and Web Development.

1 year of Core Development followed by Application Development

Flicksbuddy (App) Testimonial 2

Every company encounters unique difficulties that could decrease its effectiveness or responsiveness. Here are a few instances of challenges we had while working on this project and overcame.

Systematically collecting, organizing, and presenting information.
Importing big amounts of data without impeding user experience.
Developing and maintaining the homepage, listing page, detail page, and timeline page load times.
Displaying reviews in an organized manner.
Creating a complete, feature-rich application within the allotted time frame.

Heading

38.5% Increase in Customer Engagement

Outcome

User engagement increased by 38.5% as a result of our emphasis on building a social area for them.

Heading

18.2% User Retention

Outcome

User retention increased significantly as a result of our focus on providing an ideal user experience.

Heading

Audience Expansion

Outcome

Our social media platform helped the customer significantly increase the number of audiences, which was very beneficial.

API & Microservices

Continuous Monitoring

Dedicated Teams

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

Mobile App Development

MVP Development

Performance Optimization

Product Design Strategy

Product-Market Fit

Support & Maintenance

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Drupal 8

Flutter

GIT

Postman

Media, Entertainment & Publishing

Designing a Loyalty Rewards Application to Attract and Retain painters while organizing the business database.

contentauthor — Mon, 01 May 2023 05:16:44 +0000

Designing a Loyalty Rewards Application to Attract and Retain painters while organizing the business database. contentauthor Mon, 05/01/2023 - 05:16

How we developed a Product Design Strategy to create an internal application to expand the client's business through a Loyalty Rewards program.

India

Originally, the client approached us to conduct a detailed interpretation of their business idea. Our team held a discovery workshop to evaluate the client's needs and demonstrate our analytical expertise. Our extensive professional experience, in addition to the proven capabilities of our competent business analyst, positively affected the client's impression of us, which pushed them to partner with us for the development of their loyalty program.

A company that is known in the paint industry for its quality and innovative products. They offer painting services for your homes that are well-known on a worldwide scale without negatively impacting the environment or our planet. In this age of modernization, they yearn to provide their customers with paint products of the highest quality available that are well worth the money spent on them. Therefore, they pursued the best painting options available, blending foreign know-how with Indian heartedness to find the ones that best suited Indian climatic conditions and customers. It goes without saying the clients were adamant on broadening their business horizons through a rewards program for the painters.

The client already had an offline coupon system in place when they approached us for this project. However, the data was stored in such a scattered manner that their primary purpose was not being fulfilled. This pushed them to come up with the idea of building an online loyalty rewards program to keep track of their painters while attracting them more efficiently. In addition to the contractors, we had to acknowledge the importance of the distributors as well.

After much deliberation, our team designed a mechanism to divide the cities where the business was operative according to specific Tiers. Based on the city's production and sales level, it would be assigned a tier. This helped us build an effective and customized loyalty system.

We supported the client in overcoming several business challenges thanks to our collaboration and regular communication. Here's how we approached it—

We began the development process by building a complete mechanism for the end-to-end handling of coupons. We designated the generation of coupons to the backend structure while attaching the scanning of coupons to the front end. Initial testing showed issues with the accessibility of the scanning option as most of the workers involved were unskilled. To address this, our team built additional options for the manual entering of coupons.
We were required to designate a single button for the "Log In" and the "Sign Up" option, and we achieved this without jeopardizing the response time of the application. Again, we enlisted the power of our skilled developers to take care of this. They handled it proficiently and without letting the speed hinder the user experience.
At first, we proceeded with the APIs suggested by the client itself. However, that turned out to be inefficient, and the response time was longer. The importance of an appropriate API was attached to the procurement of Aadhaar information. This prompted us to conduct in-depth research to select the best-suited API, which we then suggested to the client and acquired approval.
We automated the collection of data when building the "Sign Up" process and displayed the final calculated value in the backend structure. Additionally, we verified KYC information and clarified signup points before submission. This effectively prevented data duplication and the submission of false information.
We designed a system that would classify the cities into tiers according to their production levels and sales. The reasoning behind this was to provide more scanning options and retain more contractors. Our team efficiently executed the development of this system, thereby promoting retention levels.
The client required us to build a mechanism to renew and bring the loyalty points to zero yearly without influencing the previously stored transactional information. Therefore, we designed the system to carry this out effectively every financial year.
Our development team integrated real-time payment gateways for the redemption of reward points. We also incorporated a capping mechanism that would make sure that redemption is only possible for reward points above 200. According to our system, contractors were issued immediate and upfront payments, while dealers could raise requests for the allocation of credit notes. Here, credit notes were issued to dealers in correspondence with every redemption.
Considering the importance of coordinating dealers and contractors, we designed two different tables, one for the benefit of each. The first table would comprise a comprehensive list of all available dealers. The second table was dedicated to all the relevant information with respect to transactions conducted by the contractors mapped under each dealer. We also added features like CSV and filters to alleviate the admin's workload further. We even designed a "Bulk Update" option for the admin to update multiple transaction statuses in bulk easily.
Considering the large amount of confidential and personal data involved, it became crucial to ensure optimal security. For this, we created separate admin roles where limited people would be able to access confidential information. In addition to working with highly secure encryptions, we even displayed certain extra-sensitive information to the admins in an encrypted format.
In addition to wonderfully incorporated watermarks, our team added numerous design components to ensure a pleasant user journey. We conducted thorough consultation and strategizing to deliver an exceptional user experience. We also made sure to run beta testing before launching the application.

Our team met all of the client's requirements and significantly surpassed their hopes in delivering a comprehensive and valuable loyalty rewards application. Some of the highlights of our collaboration are as follows—

An impeccable and speedy application with a myriad of features.
A user-friendly interface for an effortless user experience.
A solid, protected website that cannot be compromised in terms of data security.

As a result of our diligent collaboration, we value being able to build a reliable working relationship with this client. Pleased and satisfied with the end result delivered by our team, the client requested our additional services in maintaining the integrity of the application.

Ozell Testimonial

The client recognized the chaotic and haphazard nature of the painter's market with regard to the Indian paint industry. This made them want to build an online loyalty system on top of their offline coupon system that was already in place. In addition, they wanted to expand their business and include more workers through coupons and loyalty rewards. Keeping this in mind, they approached our team with the notion of developing an online application that would help them grow their database and expand their business. Our technical proficiency and professional experience enabled us to recognize their particular requirements and build a program to help the client connect with their painters and reward them with various offers to further advance their business.

9 months of core development, followed by on-demand feature enhancements

Ozell Testimonial 2

Businesses often encounter a few difficulties as they embark on their digital development journeys. Here are some issues that surfaced during our cooperation—

Developing a complete solution for scanning and generating coupon codes.
Expediting the building of a single button for both "Log In" and "Sign Up."
Using third-party API to get aadhaar information and conduct verification.
Ensuring that bonus points are handled automatically in frontend development and manually in backend development.
Dividing cities per production and sales levels to offer multiple scanning options which would help retain more contractors.
Renewing reward points every year without affecting previous transactional information.
Incorporating two types of payments–immediate payments and credit notes.
Building a mechanism for the release of credit notes for the dealers based on their respective cities.
Ensuring an optimum level of security considering the amount of confidential information involved.
Delivering a speedy and seamless user experience.

Heading

25% boost in contractor’s database

Outcome

Our online loyalty program helped the client expand their contractor's database by 25%.

Heading

10000 Points Redeemed

Outcome

The reward points program witnessed the redemption of a whopping 10000 points.

Heading

20% increase in dealer retention

Outcome

We were able to enhance dealer retention by 20%, owing to our constant and robust strategies.

API & Microservices

Content Development & Marketing

Digital Design & Branding

DXP Strategy & Consulting

Mobile App Development

Product Design Strategy

Product Scaling

Product-Market Fit

UI Design & Implementation

Amazon AWS

Browserstack

Drupal 8

Flutter

GIT

Postman

Construction & Manufacturing

Designing an online catalog for books along with a platform providing customers with multiple purchase options.

contentauthor — Wed, 19 Apr 2023 08:01:10 +0000

Designing an online catalog for books along with a platform providing customers with multiple purchase options. contentauthor Wed, 04/19/2023 - 08:01

How we built a website to act as a hub, showcasing a broad range of books and delivering a variety of options for their purchase.

Worldwide

The client contacted us to develop their MVP at the recommendation of another company that had previously worked with us. The work we did on their project and the end results we delivered had greatly impressed them, which led them to refer our services to our client for this project. The client was further drawn to us during the discovery phase of this project because of the communication and dedication we showed to developing an MVP out of their idea.

An organization that exhibits a vast range of books while providing information about the authors. They strive to deliver an experience that is unique to the reading preferences and needs of the customer. The company was founded with the intention of turning wish-list ideas into actuality. They aim to fulfill complex projects and give clients something exponentially better than what they want.

In order to attract early adopters and verify their ideation early in the product development cycle, the client wanted to develop a platform through which they could introduce their goods and services. They enlisted our professional assistance for this to create an MVP that would enable them to gather user feedback as quickly as feasible to modify and enhance the product. Before beginning the end-to-end designing and construction of a seamless and agile platform, our team carefully considered the client's requirements to ensure that we would be able to satisfy their needs.

We assisted them in overcoming a number of business challenges throughout our partnership and general interaction. How we did it is as follows—

The client had minimal pointers when it came to the execution of the actual idea. This meant that it was up to us to structure their idea and build a platform. We assigned to this project the expertise of a dedicated business analyst. They excellently played their part in comprehending the various needs and requirements of the client. After thorough interaction, they proposed an idea that satisfied the client.
The client needed a singular, comprehensive website to display their many books. We were responsible for ensuring that these books maintained their individual identities, were available through various portals and contained specific information about their writers. Our team was successful in doing that thanks to extensive consultation and preparation.
One of the major goals was to create a website that is appealing and offers a pleasant user experience. The client had high standards and detailed directions when it came to the design. We recognized that the platform would center around users who are avid readers. Keeping this in mind, our team proposed a design to the client that they really liked.
The client wanted users to have multiple options when it came to product accessibility. They required several portals to be designed for each book and on the same webpage. For this, we first proceeded with a number of standard plugins. However, they proved unsatisfactory. This led to us building a custom solution to meet the client’s needs.
When it comes to e-commerce, having a mobile-friendly UI is extremely beneficial. The customer requested a mobile-friendly website for their company after realizing this. We used bootstrap CSS during front-end development to improve legibility and responsiveness.
To develop content for the website that is SEO-friendly and compliant with the most recent web standards, our team performed thorough research and implemented its findings with impressive efficiency.

Our team delivered a fully functional platform, meeting every requirement put forth by the client. Some of the highlights of our collaboration are as follows—

An operational platform displaying an extensive catalog of books with multiple purchase options.
A user-friendly website with quick loading and seamless browsing.
Efficient mobile-first front-end web development.
Affirmed SEO friendliness and compliance with the most current online standards.

We are thankful that our professional collaboration enabled us to build a reliable working relationship with this client. The client wanted to launch the MVP and wait to monitor how the market responded to it before taking any further steps. Meanwhile, we reached an agreement to provide maintenance and support until they reach out to us to take the product to the next stage.

Promethean Books Testimonial

The client sought to validate an undeveloped notion with users and customers. The idea was to develop an online prospectus that offers customers a variety of ways to buy the products online while allowing customers to peruse and learn about a wide range of books and their authors. They were committed to making their concepts a reality and putting their business plan into action. We were able to effectively launch their product thanks to our technical expertise, knowledge of e-commerce strategies and tactics, and relevant experience. Our skilled team created a product detail page with a link to buy each product, effectively giving shape to their unformed idea. Along with specific details about the authors, we presented the books in accordance with the genres to which they catered. One could even gain information about other books worked on by these authors.

We were successful in turning their product ideation into an MVP.

6 months

Promethean Books Testimonial 2

Businesses often encounter unique obstacles that hinder their productivity and performance. Following are some examples of the various challenges we confronted and resolved during the development of this project—

Converting an idea into an MVP with limited input from the client.
Continuous consultation and planning to develop a robust platform.
Meeting the high expectations with regards to designing the UI/UX features.
Providing access to multiple portals for a single book on the same webpage.
Protecting the viability of the platform for mobiles.
Ensuring web standard compatibility and SEO friendliness.

Heading

30% Sales Increase

Outcome

We were able to help the client acquire profit by boosting sales by 30%.

Heading

40% Market Expansion

Outcome

We facilitated the product's introduction to the market, which proved fruitful per client's needs.

Heading

Digital brand creation

Outcome

Our technical and professional collaboration led to the successful digital brand development of the client's product.

Content Development & Marketing

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

MVP Development

UI Design & Implementation

UX Consulting & Audit

Web Development

Amazon AWS

Browserstack

CSS

Drupal 8

HTML

jQuery

Retail & E-commerce

Developing a fully functional e-commerce store and establishing an online presence for a new business.

contentauthor — Wed, 19 Apr 2023 05:52:54 +0000

Developing a fully functional e-commerce store and establishing an online presence for a new business. contentauthor Wed, 04/19/2023 - 05:52

How we launched an up-and-running e-commerce website to facilitate the digital representation of a fresh business idea.

UAE

We were approached by the client with nothing but an idea. They had envisioned an e-commerce website that would help them develop a brand identity for their services delivering exceptional cosmetics and skincare products to customers. We requested their participation in a workshop for product discovery, where we proposed ideas for a powerful and dependable system with a fluid workflow, smooth backend data, and outstanding user experience. Due to the fact that they lacked a sizable internet presence, we presented ideas for achieving the same. The thorough consultation, strategizing, and transparency of communication delivered by us drove the client to proceed with our team.

A company that identifies and sells an extensive list of high-quality, affordable beauty products from various brands. They strive to tailor an experience that is specific to the customer's skin type and personal preferences. The company was founded with the intention of providing top-notch cosmetics, skincare, and other products that would cater to customers' individual requirements. They aim to accommodate the needs of every woman with products they believe in.

The client's prime target was to bring their idea to life by securing their place in the beauty industry. For this, they recruited our expert assistance to create an online identity and build a brand. To meet the client's needs, our team meticulously considered their requirements before moving forward with the end-to-end designing and building of a seamless and agile e-commerce website focused on the customer.

Throughout our cooperation and general engagement, we helped them to overcome a number of business obstacles. Among them, the notable ones are:

We recognized the necessity for the website to incorporate comprehensible features for both the customers and the clients, considering their non-technical backgrounds. Our technical team made sure to design the backend framework in an uncomplicated way while designing a user-friendly interface. This enabled them to effortlessly add and alter data, upload images and videos, and overall have a seamless experience.
Developing an appealing website that provides an attractive user experience was one of the main focal points. The client provided us with a basic layout of what they wanted and gave us the freedom to improvise with the rest. This creative liberty enabled our design team to portray the client's idea in an exceptional manner. The team's emphasis on color selection and the hover effect deserves special mention.
Multiple images and videos are frequently used on e-commerce websites, which slows down the site's general loading time. Our focus was on eliminating such disruptions, and for that, we built a whole other server dedicated to such images and videos. We did so by writing clean code so as not to compromise the speed of the website. We also made sure that the quality of the images and videos was maintained.
In order to give customers an outstanding online shopping experience, we developed a strategy to make sure that no page is more than 3–4 clicks away from the users. We ensured that each product detail page opens in a distinct tab in order to reduce the number of clicks required.
The client wanted to track real-time purchases and other activities across their website in order to better understand customer retention. After conducting in-depth research, our team came up with a design that would display all purchases from the earliest to the latest. We even included the time and place of each purchase which showcased the credibility of the information.
As specified by the client, the website had to be translated into multiple languages. However, they preferred to rely on something other than Google Translate. Taking this into consideration, our team custom-coded an exclusive translator to include multiple languages manually.
Having a mobile-friendly interface goes a long way when it comes to e-commerce. Recognizing this, the client asked for a mobile-friendly website for their business. Here, we implemented the bootstrap CSS during front-end development in order to boost responsiveness and readability. We also incorporated sticky CTA buttons, which helped us stay on top of all sales prospects.
Given that the products were the main revenue generators, our team conducted a thorough analysis to create SEO-friendly content, especially for the product detail page.

We were incredibly successful in developing an excellent e-commerce website and establishing a brand for the client, who was a newcomer in the industry. Here are a few of the highlights:

An operational e-commerce website with real-time tracking of customer activities.
An easygoing website with seamless navigation and good loading speed.
Productive mobile-first front-end web development.
Guaranteed compliance with the newest web standards and SEO friendliness.
An organized Q&A cycle that ensures 24-hour web preparedness.

The entire professional collaboration process allowed us to establish a trustworthy working connection with this client, which we are grateful for. The client wanted to prioritize sustentation and upkeep rather than jumping right into upscaling, which was a mature decision for the long run. The e-commerce website has remained under our maintenance ever since.

Kanjal Culture Testimonial

The client had an unripe idea for a business that they wanted to kick off with an e-commerce website. Their primary goal was to establish an online presence and make a mark in the beauty industry. They were focused on giving life to their ideas and actualizing their business conception. Our technical prowess and knowledge, in addition to our experience with e-commerce strategies and implementation, enabled us to successfully launch their product while capturing 20% of the market on entry. Our qualified team efficiently helped them give shape to their raw idea.

We also succeeded in boosting the e-commerce site's online traffic and lowering the bounce rate. Our team was successful in delivering a seamless e-commerce experience while meeting all the requirements put forth by the client.

2+ Years, Ongoing

Kanjal Culture Testimonial 2

Every venture encounters particular challenges that may limit its effectiveness or adaptability. Here are some instances of issues we ran into during the creation of this project and overcame.

Designing an e-commerce website end-to-end for a novice client with a non-technical background.
Developing the website with minimal input with reference to design and layout.
Building a quick and flexible website with a lowered load time.
Ensuring minimal clicks across the entire website for a seamless user experience.
Displaying real-time purchases and activities on the homepage of the website.
Building a multilingual website with a custom translator.
Preserving the integrity of the e-commerce website for mobiles.
Ensuring SEO-friendliness and web standard compatibility.

Heading

10% Conversion rate

Outcome

Our focus on delivering a seamless user experience led to a 10% Conversion rate which in turn improved product credibility.

Heading

1000+ Happy Customers

Outcome

We were able to successfully help the client bring his products to a wide customer-base which were ultimately well-received.

Heading

20% Market Capture on Entrance

Outcome

Consistent research and strategies helped us enable the client in acquiring 20% of the market on entrance.

API & Microservices

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Establishing an Online Presence and Creating an Elaborate Portfolio for Dental Care Products.

contentauthor — Tue, 11 Apr 2023 10:56:35 +0000

Establishing an Online Presence and Creating an Elaborate Portfolio for Dental Care Products. contentauthor Tue, 04/11/2023 - 10:56

How we leveraged candid strategies and planning to establish a virtual presence for oral care products that were pre-existent in the physical market.

India

Before approaching us, the client performed a thorough analysis with regards to our professional background and online portfolio. They were captivated by our digital expertise and award-winning solutions. We conducted a discovery workshop, where we put forth extremely useful solutions, the depth of which impressed them. We were able to bring several useful suggestions to the table, which further led them to select us.

An organization that manufactures and sells a range of oral healthcare products. They strive to instill innovation in the field of Nutraceuticals and FMCG through high quality products. The company was founded with the objective of creating dental healthcare products to fulfill the daily needs of the consumers. The company aspires to bring in a behaviORAL evolution by creating awareness making oral care products easily accessible for all. They aim to make oral health a safe and delightful experience.

When the client got in touch with us, they already had an established market presence with a large chain of brick and mortar stores. What they lacked was a strong online presence. They were missing out on an extremely large section of online audience and hence considerable business. They came to us with a mission to fix that by building a strong online brand through a web platform. Keeping this in mind, our team proceeded to build an engaging and appealing online platform as per the given requirements.

6 Years of Operation

60+ Employees

Pan India Functionality

Our partnership with the client allowed us to bring out appropriate solutions to the difficulties they faced, some of which are explained below.

The foremost challenge was to design the backend framework in a way that proves effortless and uncomplicated for the client owing to their non-technical background. Our team did an excellent job in building a simple backend structure with a user-friendly interface that allowed them to seamlessly add and edit data, upload images, and more. They found it easy-to-use and quickly learned their way around it.
Taking into account the exclusive requirements set forth by the various stakeholders, we made sure to address each and every input while constantly coordinating with them. Our team worked tirelessly to create animated prototypes and presented them to the stakeholders for their feedback. This allowed the client to preview the designs and effectively contribute to the process.
One of the primary objectives was to build a proactive website which delivers a brilliant customer experience. It should hold the user’s attention throughout the entire experience. Our team was successful in presenting information in a balanced and appealing way in order to promote user engagement. Additionally, our flattering presentation of CTA buttons helped in increasing conversion rates.
The client had multiple products to be showcased through a single, comprehensive website. Our job was to make sure these products retained separate identities and that there was no competition among them. In order to meet customer requirements, we designed different landing pages for each product. This helped in curbing any user deviation between products.
We designed the website while including a great deal of animation, which is why we needed to blend the design in a way that did not distract users from the content. Since it was principally a portfolio website, it was important to preserve the significance of the content. Our design team did great work in selecting appropriate animations and organizing them in a way as to not downplay the beauty of the content.
Owing to the usage of heavy animations, there was an increase in the loading time of the website. This could have had an adverse effect on user experience. Our team intelligently designed engaging splash screens and included them as preloaders in order to keep the users occupied while the page was loading.
Our team was positively efficient in performing thorough research and implementation to create SEO-friendly content for the website while ensuring compatibility with the most recent web standards.

Needless to say, we were more than successful in creating an online presence and taking the client’s business to the next level. Some of the highlights are:

A compact and uniform portfolio website showcasing all their products, with a touch of animation.
Full-scale virtual brand creation, achieved through structured content moderation.
Corroborated SEO-friendliness and compatibility with the latest web standards.
A systematic Q&A cycle, ensuring round-the-clock web readiness.
Integration of major UI/UX attributes.

2 years of professional collaboration has helped us establish a solid business relationship with this client. We have been entrusted with the continual maintenance of the website. As a result of how pleased and content they were with our work, they returned to employ our services when launching their product in an e-commerce portal.

Dente91 Testimonial

For our client, the principal target behind approaching us was to help them transform their brick and mortar based business by building and scaling their e-commerce presence. This would allow them to reach a much larger audience and grow their customer base tremendously across a wider target market. Our deep technical know-how in developing efficient digital platforms enabled us to efficiently assimilate the client's requirements and translate the problem statement into an effective digital solution. Using 3-dimensional effects and animation, we demonstrated the inception and evolution of their products for the benefit of their customers. Our team was successful in increasing online traffic and reducing the bounce rate. We persevered in building their brand identity which led to a substantial 27% increase in business growth.

2+ Years, Ongoing

Dente91 Testimonial 2

Every project comes with its own set of challenges that may affect the agility or functionality of it. Here are some such challenges that we faced and capably overcame in developing this project.

Designing a simple and accessible backend structure for the client’s non-technical team.
Sketching the 3D animation and designs while considering the wants of each stakeholder.
Building an interactive and thought-provoking website.
Constant consulting and strategizing to build an exceptional digital infrastructure.
Paying close attention to UI/UX features as per the client’s guidelines.
Greater loading time owing to increased use of animation.
Ensuring web standard compatibility and SEO friendliness.

Heading

33% increase in market presence

Outcome

With all the connected development, the overall market presence jumped by 33%.

Heading

100+ testified testimonials

Outcome

Due to the numerous verified testimonials, the level of trustworthiness improved.

Heading

27% growth in business

Outcome

The client observed 27% amplification of their business owing to the platform.

API & Microservices

Cloud & DevOps

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Postman

Wordpress

Beauty, Lifestlye and Healthcare

Design and development of a blockchain-based crypto currency platform

admin — Tue, 10 Jan 2023 22:03:37 +0000

Design and development of a blockchain-based crypto currency platform admin Tue, 01/10/2023 - 22:03

Design and development of a blockchain-based crypto currency platform with sophisticated AML/KYC mechanism & an advanced translation interface

Fintech

Netherlands, UK, Germany

Deep blockchain integration

Complex banking integration

Automated AML/KYC verification

Backend development

Frontend development

Product strategy

UI/UX development

Drupal 8

Sum&Sum KYC

BUNQ Integration

ARDOR Blockchain

Docker

Digital Ocean Droplets

Browserstack

Bitbucket

We got introduced to this project right from the product innovation stage, when the client team was still brainstorming and finalizing the product concepts based on customer needs, concept testing, and market research. We started with a single page information website development, and gradually came on board as technical consultant team for the product. We were selected after several rounds of meetings, and after the client was convinced that we can not only execute the initial requirement, which was a simple task, but we shall be able to provide an in-depth technical consultation and can act as a technical expert during the upcoming complex development phases. And indeed, we perfectly fulfilled the expectation. Over next 2 years, we remained a steady technical partner, and oversaw the project from a simple one page site, to a fully funded growing startup in the blockchain space.

The client represents a group of real estate professionals and blockchain enthusiasts with multiple years of experience in real estate financing, real estate fund structuring and project development. The company was founded in 2016 in Netherlands, and they expanded from a 2 member team to a 36 member team in about 5 years. They have raised several rounds of funding and continue to scale up their business and have since then expanded to other geographies like US, UK, Germany, Australia and New Zealand.

The project is being developed as a advanced blockchain-based crypto currency platform. As the assets are created on the blockchain, they will of course be 100% transparent and liquid. The childchain decentralises the trade of assets and places rental agreements, purchase agreements, property management tasks and more on the blockchain. Through this website, a user can create his/her account and buy tokens and enter in to the world of Crypto currency market. The user can also earn referrals by introducing others to this platform, by providing them with his/her unique referral link. Moreover, product is underwritten by a portfolio of property assets generating an income and ensuring the future development and maintenance of the platform.

Phase I

The purpose of this phase was to get us a basic platform.The main site was to be designed and then followed by a dashboard. Following that basic registration and AML / KYC procedures needed to be set up.

Design of The Front-end Site and The Back-end Platform

The main challenge was to design an extremely impressive landing page. The client was concerned because they needed to put in and convey a lot of information, but they didn't want to make the design boring. He wanted to make it extremely appealing and trendy, while not losing out on the opportunity to display the necessary information. Our designing team did an excellent job on this, and after a lot of deliberation, discussion, and going back and forth, finally, we came up with a design that was appealing, interactive, and informative. Next began the dashboard design. This needed to be simple, easy flowing, and readable without too flashy elements and complications. Our designing team worked tirelessly on this and was able to come up with a great layout. This would be modified time and again in the coming days, as more and more sections would be built.

User Registration & Initial Steps

The main target at this point was to get people to start registering as soon as possible. We needed to have 2 registration types, company, and individual. Each of them will have a separate set of fields to fill out later on. As soon as users register, a verification link would be sent over through email. Once confirmed, they would log in and set a password. As soon as the password is set, they would be asked to do mobile verification (this would be changed later on in favor of 2FA). This was a mandatory step and users would not be allowed to navigate elsewhere without completing this. SMS code would be sent to their mobile number and the user needed to add the code and validate it. Once done, users would be redirected to their dashboard and asked to be AML/KYC.

Support Ticketing System

The next very important step was to make users submit their AML / KYC. But before that, we needed an in-depth support ticketing system, since the AML/ KYC submission and approval would be tied to this. We built this system from the ground up and implemented every single thing that was needed as per plan for this AML / KYC procedure, as well as for its general functioning. This included the admin tools like statistics on the ticket movement and an in-depth status system for easy manipulation of the submitted tickets. Once the registration was live, the client foresaw that this will be very crucial for his data team and we needed to make this absolutely flawless.

AML / KYC Procedure

Finally, it’s the last main bit for Phase I - AML / KYC Procedure. First of all, this would have 3 stages - Clearance Level I, II, and III. Each has an extensive number of fields. The users would submit for one Clearance Level and then the admin would be able to review, approve, reject or request a change, based on what they have submitted. If any change was requested, then users would be notified and they would have to re-submit the documentation. Once approved of one clearance level, users can apply for the next clearance and so on. This entire process was tied to the support ticketing system and the entire system was a pain to build and test. But we were really amazed how good it turned out to be, once this was all completed, and people started to use it.

Phase II

The purpose of this phase was to build ourselves some very necessary tools before actually starting to implement ITO and Pre ITO features which were next in line. The three main extensive requirements for this were an in-depth translation system, a solid notification system, and an extensive referral system.

Translation Mechanism Enhancement

With registrations flowing in from all over the world, thanks to the client's ambitious marketing efforts, we soon had users from almost 120 countries. With this, came the need to be able to translate the site into all possible languages. And this was not one man's job. The client wanted to appoint translators from various countries who would translate everything in the site to that language - website content, document links like pitch deck and white paper, email contents, etc. Going forward this needs to be extended to other things that are built like a newsletter, order form, etc. We looked at Drupal's core translation system. Though it was an excellent base, it was nothing compared to what was needed in order to achieve this. We understood that we need to come up with an extremely creative and robust solution by using what was available and then building the remaining on top of it. After months of work, we did it, and it was really a proud moment for the entire team. We have been using that system everywhere for the last 8 months and it's functioning perfectly. With almost 110 translators using the system every day, it is capable of translating each new content into hundreds of different languages.

Newsletter & Notification System

Next in the line was the development of an in-depth notification and newsletter system. The client wanted to build this system from the grounds up in order to be able to send newsletter notifications to all its registered users, which by now, in just a span of a few months has grown to over 40,000. He wanted to send almost 2 batches of newsletters daily which means almost 80,000 emails going out. He wanted to also achieve a send-out rate of 20,000 per hour. After due research, we agreed to use the Amazon SES service as SMTP. We were already using AWS for hosting and this served as a perfect fit. We did extensive coding for the entire newsletter system ensuring seamless use by the client's data team. We also had to make sure that they could create newsletters and easily choose through the interface the target recipient groups based on the wizard and then send the newsletter out. We used the concept of a multi concurrency queue in this case and used it as a Drush command. Another mission well accomplished!

Referral Programme

The next and last bit, before we could move ahead with the ITO and pre ITO sale set up was the implementation of an in-depth referral program. Even though the client's marketing campaigns have been super successful, he really wanted to push the pedal and wanted to spread out as much as possible. One great way of doing this was an extensive referral program. The referral program would work by giving a unique referral link to potential users and once other users registered using that link, certain tokens would be awarded as a referral bonus. Once the blockchain would go live, users would be able to withdraw these tokens. The referral program though looks simple outwardly. However, behind the scene, we coded two other major aspects of it. One was an in-depth statistics report which would show which referrer referred how many users and then charts showing per country and per timeframe divisions, so that client's backend team would be able to track the progress and take various corrective measures. And last but not the least, we needed to devise an in-depth mechanism of withdrawal mechanism for the amount that users got. We did solid foundation work for this but postponed it for later as we realized this would be used more only after Pre ITO and ITO sales.

Phase III

Pre ITO and ITO sales mechanisms needed to be coded, so users could actually purchase tokens.

Asset Creation and Sub-account Creation

We detailed out the entire flow and then started with the asset creation steps. Though initially, only asset needed to be created, but for later, this would be used by others to create their own assets. Hence it was important to get this foundation right. We also needed to set up the approval process of this. Finally through the implemented mechanism we created. With asset creation, we needed to create concept for sub accounts. So in a nutshell, the total coin offering would be broken down into sub accounts, like Pre ITO, ITO etc and then a price would be attached to it. Some sub accounts were created which was not sellable, and only admin could transfer tokes from and to that sub account. These were all accompanied by detailed logs , support tickets and email integration.

Order Forms

The next step was to set up order forms where users could purchase the tokens. This needed an in depth currency conversion mechanism we we implemented a 3rd party API for this. This also needed a dynamic price switcher, as the sell was on, from pre ITO to ITO Phase I to ITO Phase II and so on, the prices of the tokens would change and the pay out needed to be calculated dynamically. This involved huge amount of complexity and an extensive handling of cub cases that branched out as we were going forward with the flow. Finally, after quite a few months of extensive effort all were sotted, and we finally made Pre ITO live, which was a huge success. Son ITO phases were launched and they were success as well.

Phase IV (ongoing)

This is the most important phase. Now that people have purchased tokens and all going well, we are in the process of connecting the system to the blockchain. The client entered into an agreement with ARDOR and we would be implementing the ARDOR API. Starting from waller creation to node handlers all will he handled through the API. Extensive work is in progress regarding this, and we are hopeful in coming days this will be released out to public.

We have overseen the project right from its inception days when this was just a pen and paper concept. And today, the portal has almost 85,000 users and has sold exceptionally well, for its pre-ITO phases and ongoing ITO phases. Needless to say, this has been a very strong bond with the client and their team and we are still growing strong. Just like any big task, we have had our share of challenges, but together, with hard work, dedication, talent, and clear communication, we have kept moving forward. We continue to develop the upcoming phases and maintain the portal.

The project was concluded with staggering success. As of now, we shall be in charge of maintaining the site. We are already developing the next big plan for this project, which is an extensive fundraising & investing platform. This crowdfunding platform will be used to raise funds for property investment and all the complex will be handled on the platform. The development roadmap is approximately 2 years but will include phased releases.

Maxcrowdfund Testimonial

From the initial days of the project, the client relied deeply on our knowledge of the blockchain and technical competence in general, and we participated in the product conceptualization and creation of an effective development roadmap. We oversaw this project from a simple one page information website, to an advance portal with deep blockchain integration. Our technical expertise, in-depth blockchain knowledge and rational planning resulted in accelerated user registration, smooth backend operation & effective translation interface for global market penetration.

2.5 years, ongoing

Maxcrowdfund Testimonial II

This project was not a simple one-dimensional project. It had multiple layers and staged rollout plans. The initial goal of the project was to set up a basic platform for people to register and put in all their details, complete and submit KYC, and then be able to browse some data like properties, charities, etc. They also get access to the dashboard where they show them the key matrices. At this point, the client planned to start in-depth and extensive advertising campaigns reaching out to as many users as possible across the globe and get them on board. For this, they needed an email newsletter campaign builder, capable of sending 20,000 emails per day, based on customized templates and selecting recipients based on certain criteria. Also, they needed an extensive translation system, which was simply not possible with Drupal's native translation interface, though it definitely was a good base. Next in line was an in-depth referral system. The client wanted to further reach out and lure users to refer others who would then join the platform using the referral.

Referral benefits were provided in the form of tokens that users were able to withdraw when the currency went live. While these things were happening and the user registering and referral program was becoming more and more successful day by day, we started to work on the main aspect of the site - the token order sell. The Pre ITO and ITO phases were upcoming and we allocated a section of the team to dedicatedly work on these aspects. We devised a well-thought-out sell procedure based on extremely complicated conditions and restrictions. Pre ITO arrived and ITO arrived, both a huge hit. Next up, was the blockchain integration which is at present underway. We are discussing the architecture and integrating the ARDOR API for this and making steady progress day by day. In addition, there is constant monitoring work going on behind the scene and a section of our team is steadily working on making small fixes and maintenance polish-ups, ensuring the site remains perfect and performant.

Heading

85,000 registered users

Outcome

In a very short time, the number of registered users reached it's peak, and that to with a very less marketing budget allocation.

Heading

ITO phases subscribed in days

Outcome

The pre-ITO and ITO phases were subscribed in days, much faster than the planned stipulated timeline for each subscription phase.

Heading

High Customer Engagement

Outcome

Overall, the portal has shown high customer engagement and positive feedbacks from the users aollected through surveys and feedbacks.

API & Microservices

Cloud & DevOps

Continuous Monitoring

Enterprise Drupal Development

Incident Management

Minor Enhancements & Bug Fixes

MVP Development

Performance Optimization

Product Design Strategy

Product Scaling

Product-Market Fit

Support & Maintenance

Team Augmentation

UI Design & Implementation

UX Consulting & Audit

Web Development

Apache SOLR

Browserstack

CSS

Docker

Drupal 9

GIT

Headless Drupal

HTML

JIRA

JMeter

jQuery

Kubernetes

MySQL

Postman

Selenium

Vue.js

Fintech & BFSI

Implementation of an online portal for shipment & transportation company

admin — Tue, 10 Jan 2023 21:57:37 +0000

Implementation of an online portal for shipment & transportation company admin Tue, 01/10/2023 - 21:57

Implementation of an online portal for shipment & transportation company for end-to-end job management and advanced Quickbooks integration

Logistics & Transportation

Australia, New Zealand

Complete end-to-end shipment order management and fulfilment mechanism implementation

Intricate price calculation based on weight and size of shipment

Barcode scanning mechanism for orders

Solutions design

Backend development

Frontend development

Drupal 8

Quickbooks integration

Amazon AWS

Apache SOLR

Browserstack

We were referred to this client by one of our past clients, who had an extremely positive experience with us. But nevertheless, he did a detailed review of our past case studies and technical capabilities. A series of meetings were set up, and finally we were able to convince him and his partners to engage with us.

Wards Transportation is a shipment & transportation management company based in Queensland, Australia. The company was founded in 2003 and since then has been successfully serving freight and transportation management systems across a diverse range of industries.

At the point the client contacted us, their main business was handled offline through a very primitive booking system. This was causing huge issues to their expansion plan. They came to us with a vision to create a full-blown back office management system for their business. This includes the creation of shipment (called jobs), manifests, connotes, scanning of barcodes feature, integration with QuickBooks API, and a host of other features. A systematic transition from one phase to another needed to be achieved which helps in smooth transit between different branches along with the detailed record-keeping and job sheet creations through barcode scanning feature which we implemented.

20 years of operation

2000+ customers served

4 fulfillment locations

The main goal of the project was to build a complete back-office management system for the client's growing transportation and shipment business. This would need to accommodate literally everything they do in their day-to-day business, which till that time would happen in pen and paper mode. They wanted to convert this to web-based handling which they could then use in their various branches and checkpoints. The feature set needed was job creation, price calculation based on set pricing and weight rules, branch to branch transition, connote and manifest creation, PDF generation, barcode scanning, and Quickbooks integration. The project was huge and there were complications at various levels, which our team discussed during the discovery phase. We spoke to the client, got clarity, made suggestions, and finally came up with a working plan.

The main implementational requirements were as follows:

Job Creation

The basic unit was called ‘Job’. This would contain customer reference, sender and origin branch reference, and around 42 fields conditionally displaying which collect various information about the job and later helps in tracking and finally a field collection with the actual job items. The most complicated part was the validation and calculation. Each job item, based on the selected pricing plan and weight mode needed to be validated against set criteria, and the price needed to be calculated through AJAX. Forms API, Field API, AJAX API, and validation handlers we heavily utilized and every single logical channel was handled with care keeping the performance parameter in mind. The client wanted each calculation and validation to not take more than a few sec and we needed to implement heavy performance tuning in order to achieve this.

Customer Creation

Customers were referenced at various points in job creation - customer, sender, and receiver. The customer content type had about 54 fields taking inputs on various information about the customer. It was neatly organized into various tabs through field collection tabs and field collection ajax modules. For a customer, there would be a few pricing plans attached which would decide how the pricing rules will be applied to the jobs.

Pricing Plan Creation

The pricing plan content type was designed to add prices. In addition to some fields collecting general information about the plan, it was of 2 main types; Pricing by Weight and Pricing by PL SPC. So it will have rows. For each row, you mention sender and origin branch and then you set price by PL SPC and/or weight. When you set prices, you would need to set them in chunks, say 0 - 10, 10 - 20, 20 - 40, etc. When pricing would be calculated in the jobs content type, the weight, origin, and destination branch would be passed and the right price would be returned. This was a very complicated mechanism and needed a huge amount of calculation and validation checks.

Getting Jobs, Customers & Pricing to Play Well Together

These 3 entities needed a lot of coworking. Jobs are where these 3 things are integrated. In jobs, you would select the customer, pricing plan would be deduced and combining it with sender and receiver branch and weight ranges, the price would be calculated. There were several other conditions like once automatic calculation kicks in, users can override the value through manual entry. However, for that, a marker needs to be set which would show up during the job view. Safe to say, these three things were extremely complicated parts of the project, but other features were not too far behind!

Manifests & Connotes

When a job passes from branch to branch, various manifests and connotes are created. Each manifest and connote can hold multiple jobs as a part of the shipment. We employed and created a full blow custom field type and custom selection widget for this as the client had in mind a very specific way of doing this and we were to do it exactly like that.

Job, Manifests, Connote PDF Generation

At each stage, Jobs, Manifests and Connotes needed to be exported as PDFs. These PDFs needed to look exactly like what they used to use, which was detailed tabular structure and a custom barcode printed against each. We made use of MPDF library with some patches and custom enhancements in order to set certain style elements into the PDF. The process of setting this was very time consuming and complicated, but we managed it very well in the end.

Bar Code Scanning

Client wanted a mechanism through which the PDFs generated would need to be scanned, and there would be an interface, which would allow bulk updating of certain properties. For example, a client would open the interface, scan a few manifests and connotes and then mention what change was needed, for example updating the branch and check in status. Once done and saved, all those properties for the manifests and connotes for which barcodes were scanned would update all together. This was again a very complicated process.

Quickbooks Integration

Finally, the entire system was to be integrated with the Quickbooks software which the client used to keep his finance and accounts. This means export of customers, pricing plans, jobs pricing and status, connotes and manifests data. This was again a huge and very lengthy task, in which we needed to custom code the API and finally check and fix the calculation errors through a det of dummy data. The nature of the data was very varied and there were an extremely large number of parameters that needed to be taken into consideration.

Admin Management Screens for Customers, Jobs, Pricing Plans, Manifests and Connotes

The Client needed a detailed management area where they could view these data based on certain filters and complex combinations of display parameters. For example, jobs which passed a certain date would be colour coded for better display and filtering.

From the client’s perspective, the main success of this portal has been the ease of managing a business which till that point was extremely difficult as things were mainly manual. Also, the various stakeholders involved (customers, warehouse managers, drivers) were extremely satisfied not only with this entire thing being managed and operated online but also the extremely intuitive and easy-to-use UI/UX, especially some of them not being very tech-savvy.

This was a very complex project, and as they say, the more the complexity, the sweeter the success tastes. We were finally relieved to see that the client was extremely satisfied and pleasantly surprised by some of the features that we implemented, the client was not even sure that it could be implemented in a usable fashion. End result, happy customer and happy us!

Wards Testimonial

The project was conceived as an effort to replace manual operations with an online automated system. The project demanded a deep understanding of the company operations and freight handling, in order to be able to suggest effective solutions. Through our discovery workshops, we were able to discuss and work around various challenges posed, and we were able to deliver a solution that reduced backend operation cost by 25%, reduced error margin by a staggering 65% and improved profit margin by about 12%.

2 years of development, ongoing maintenance

Wards Testimonial II

The main challenge of the project was to gain an in-depth understanding of the entire business operations and workflow. Since this project required an in-depth solutions design, our team needed to understand exactly how the offline operations are carried out and grasp the challenges they were facing in each step. Once we absorbed the workflow, we needed to design an efficient solution that would be robust enough to handle the traffic and job load.

Heading

Reduced backend operation cost by 25%

Outcome

With the cumbersome offline processes replaced with streamlines online processes, the backend operations cost reduced drastically

Heading

Reduced error margin by 65%

Outcome

Online operations introduced automations, thereby reducing the manual errors drastically making the system more efficient.

Heading

Improved profit margin by about 12%

Outcome

With reduced timeline and improved efficiency, the profit margin increased significantly.

Cloud & DevOps

Digital Prototyping

Enterprise Drupal Development

MVP Development

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Confluence

CSS

Drupal 8

GIT

HTML

JIRA

jQuery

MySQL

PHP

Postman

Transportation & Logistics