Retail & E-commerce

Revamping an existing e-commerce website to de-clutter the code and facilitate business growth.

contentauthor — Wed, 06 Sep 2023 04:33:20 +0000

Revamping an existing e-commerce website to de-clutter the code and facilitate business growth. contentauthor Wed, 09/06/2023 - 04:33

How we reconstructed a running e-commerce website to fix snags in functionality and technology while promoting corporate expansion.

Europe

The client got to know about our services through multiple positive reviews and recommendations from our previous clients. They got in touch with us to elaborate on their requirements and discuss the reconstruction of their e-commerce website. Our team led a product discovery workshop that enabled us to present our thoughts and recommendations for the website redesign. Along with suggestions to restructure their website through code optimization, we suggested adding a few contemporary features to make their website run more smoothly. After being impressed with our work during the workshop, the client opted to hire us for expert assistance in rebuilding their disorganized e-commerce website.

A cryptocurrency-only e-commerce store providing a variety of high-end products to their customers. Their products include cars, motorbikes, watches, yachts, property, electronics, merchandise, etc. It is a Cryptocurrency-Only Peer-to-Peer marketplace for goods and services. They facilitate the purchase of physical goods using Bitcoin and other cryptocurrencies. They strive to deliver first-rate service to their customers. It goes without saying that the clients were committed to fulfilling customer orders more effectively while expanding their company as a whole.

The client had been working through a pre-existent e-commerce website before they approached us. At that time, their website was catering to multiple markets, which they were planning to change. Eventually, they decided to focus their website on promoting their car-selling business, which prompted them to get in touch with us. Their existing website had low functionality with an unorganized presentation and broken code. By utilizing our knowledge of E-commerce Strategy & Implementation, we were able to assist the client in improving their website, retaining more clients, and growing their clientele.

Through our collaboration and constant communication, we helped the customer overcome a number of business obstacles. Here's how we went about it :

The client had very specific ideas with regard to their e-commerce website. Their traditional outlook somewhat obstructed the contemporary needs of their e-commerce business. Leveraging our expertise in UI/UX, we took into consideration their traditional inputs and depicted them in a modern manner. This helped us satisfy the client while promoting his business.
The turn-around time for this project was extremely less. The client had a very tight deadline with low wiggle room. They were dedicated to relaunching their e-commerce website within a fixed timeline. Owing to our extensive professional experience and technical knowledge, we were able to deliver the project on time and with all requirements fulfilled.
The backend database structure of their existing website was very disorganized and chaotic. Our team decided to rebuild and systematize the data points to ensure the proper flow of information throughout a well-structured platform.
The client's e-commerce platform severely lacked mobile compatibility. Our experience in digital development helped us recognize the importance of responsive web design, especially when it comes to e-commerce businesses. This prompted us to build the responsiveness for their platform from scratch.
In addition to not having a responsive design, the client’s existing website was devoid of SEO-friendly content and web-standard compatibility. We decided to ensure the same by building it from the ground up. This helped them rank higher on search engines and ultimately get more leads.
Every e-commerce website must deliver a seamless user journey to attract more customers and increase sales. Hence, our development team discussed and strategized to minimize the number of clicks and further ensured an uncomplicated user experience.
The client wanted his website to be accessible to as many people as possible, irrespective of their geographic locations and linguistic backgrounds. They wanted to be able to translate their web pages into ten different languages. To achieve this, we decided to develop a custom-coded translator, which would enable the interpretation of the website in 10 different languages.

By redesigning the client's e-commerce website with improved functionality and responsiveness, our team totally cooperated with the client's requests and significantly exceeded their expectations. Here are some of the highlights of our partnership :

A seamless, quick-loading website, ensuring customer retention.
A user-friendly user journey with an intuitive UI.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are appreciative that the full professional collaboration process enabled us to build a reliable working relationship with this client. The client made an intelligent long-term decision to emphasize maintenance and sustenance. Since then, we have continued to maintain the e-commerce website.

Cryptoemporium Testimonial

The client had an existing website for their e-commerce business which was operating at diminished capacity. The said website was too disarrayed to deliver any real results. In addition to this, it was running on broken code, which further affected its functionality. This motivated them to redesign and modernize their website to meet the demands of contemporary users. As a result, they came to our team with the intention of updating their website so as to fix any mistakes while their business expanded. The client was backed by our Dedicated Teams and their professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.

Consequently, we proceeded to revamp their website, fix what needed fixing, and ultimately deliver an updated and modern website facilitating their e-commerce business.

1+ years

Cryptoemporium Testimonial 2

Website Reconstruction is not an uncomplicated task. Here are some issues we faced during our collaboration with the client :

Rebuilding the website according to the client's specific traditional requirements.
Ensuring project completion within the client’s strict timeline.
Restructuring the backend database to improve accessibility.
Ensuring mobile compatibility and building responsiveness from scratch.
Creating SEO-friendliness and web-standard compatibility throughout the website.
Ensuring minimal clicks to optimize user journey.
Developing a multilingual website with a custom translator.

Heading

18% Increase in Conversions

Outcome

Our platform's fantastic UI resulted in an 18% boost in conversions.

Heading

9999+ Acquired Customers

Outcome

The seamless flow of data aided in consumer acquisition and retention.

Heading

23% Market Expansion

Outcome

Consistent consulting and strategizing facilitated a 23% increase in market expansion.

API & Microservices

Content Development & Marketing

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Developing a multi-vendor e-commerce website facilitating the purchase and exchange of anime products.

contentauthor — Tue, 05 Sep 2023 11:44:52 +0000

Developing a multi-vendor e-commerce website facilitating the purchase and exchange of anime products. contentauthor Tue, 09/05/2023 - 11:44

How we designed a feature-rich multi-vendor e-commerce store, giving shape to an unrefined business idea.

Japan

Our initial interaction with the client resulted from an inquiry they extended on our company website. Keeping in mind the major time difference, we responded with an invitation to a product discovery workshop where we could efficiently display our capabilities and ideas for the actualization of their idea. Impressed by our technical know-how and e-commerce strategies, the client chose to proceed with our team for the development of their website.

A dedicated e-commerce store for anime products. It is the ideal marketplace for all anime fans to shop and satisfy their enduring desire to amass anime-related goods. They provide a huge selection of Japanese souvenirs and anime merchandise, including printed t-shirts, key chains, phone covers, coffee mugs, and more.

Before getting in touch with us, the client envisioned a fully functional e-commerce store to purchase and exchange anime products. Despite having a predetermined visualization, they lacked the professional experience and technical expertise to proceed with the project. This is where our team came into the picture. Our E-commerce Strategy & Implementation expertise allowed us to help the client build up their multi-vendor e-commerce website, attract more customers, and expand their clientele.

Here’s how we overcame the hurdles along the way of our collaboration and constant communication :

The client had conceptualized an e-commerce store where customers would be able to buy as well as exchange anime products. They wanted their website to facilitate the barter of anime products in addition to the traditional buying/selling scenario. We handled this tedious task by building two checkout mechanisms. Here, one could either simply buy anime products through the usual purchase process or they could proceed with the “exchange” option that we built with precision.
Our technical proficiency and design expertise guided us through the complete development process of the client’s feature-rich e-commerce website. E-commerce websites commonly use multiple photos and videos, which slows down the site's general loading time. Our priority was to stop these interruptions. We also leveraged clean code to maintain the speed of the website.
The client had requested complete control over the products displayed on their website. They wanted to manage every aspect of their website by themselves. Keeping their input in mind, we designed a mechanism where customers could pay for a subscription period within which they were allowed to display their products on the client’s website for a specific period of time.
Allocating different badges to different vendors based on their sales achievements was primarily a marketing strategy. Badges of different tiers were designed to be awarded to specific vendors based on the sales targets that they had achieved. This enabled the creation of trust among the users and also ensured vendor retention.
The unique thing about this e-commerce store was the exchange feature. The client wanted users to be able to barter for products displayed on their website. This prompted us to design an exchange button for every product, clicking on which would redirect the user to a form through which they could initiate conversations with the respective vendors. Here, the vendor and the user could discuss the details of the exchange, such as shipping charges, product conditions, etc. For this, both the parties would have to pay a convenience fee to the admin. All order statuses and chat details would be available for the vendors and users to access on an intuitive dashboard.
Ensuring a seamless customer experience is at the heart of every e-commerce business. This influenced us to build a strategy to ensure that no page is more than 3–4 clicks away from the consumers in order to provide clients with an exceptional online buying experience.
Our team undertook thorough research to provide web-standard compatibility and SEO-friendly content, notably for the product detail page, given that the products were the primary sources of revenue.

Our team fully complied with the client's needs and substantially went above their expectations by creating a respectable e-commerce website with enhanced functionality and responsiveness. Here are some of the highlights of our partnership :

An effortless, high-speed website, ensuring customer and vendor retention.
A seamless user journey with an intuitive UI.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are thankful that the entire process of working together professionally enabled us to build a reliable working relationship with this client. The client made a wise long-term decision to prioritize maintenance and sustenance rather than upscaling right away. Since then, we have continued to maintain the e-commerce website.

Otaku Swap Testimonial

The client had envisioned a robust business model to facilitate the purchase and exchange of anime products through a multi-vendor e-commerce store. However, their business plan was severely lacking the technical expertise needed to launch such a website. To remedy this, they contacted our team and requested our expertise in the design and development of their idea. Our Dedicated Teams supported the client and his vision by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.

Eventually, we successfully manifested the client's ideas into reality through an up-and-running e-commerce website.

2+ years

Otaku Swap Testimonial 2

Building an e-commerce website from scratch is not an effortless or undemanding task. Here are some issues we faced during our collaboration with the client :

Building a multi-vendor website with options for purchase as well as exchange.
Setting up a feature-rich yet quick and easy website.
Customizing the dynamic Homepage.
Designing a custom badge allocation mechanism for vendors.
Building a product-exchange feature from scratch.
Ensuring minimal clicks across the entire website for a seamless user experience.
Creating SEO-friendliness and web-standard compatibility throughout the website.

Heading

15% Market Capture on Entrance

Outcome

We were able to help the client win 15% of the market at entry owing to our persistent research and business tactics.

Heading

100+ Vendors Onboarded Till date

Outcome

Our strong marketing strategies have facilitated the onboarding and retention of more than 100 vendors.

Heading

999+ Successful Orders Delivered

Outcome

Our seamless e-commerce store has seen over 1000 successful deliveries, 15% of which were product exchanges.

API & Microservices

Content Development & Marketing

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

UX Consulting & Audit

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Designing an online catalog for books along with a platform providing customers with multiple purchase options.

contentauthor — Wed, 19 Apr 2023 08:01:10 +0000

Designing an online catalog for books along with a platform providing customers with multiple purchase options. contentauthor Wed, 04/19/2023 - 08:01

How we built a website to act as a hub, showcasing a broad range of books and delivering a variety of options for their purchase.

Worldwide

The client contacted us to develop their MVP at the recommendation of another company that had previously worked with us. The work we did on their project and the end results we delivered had greatly impressed them, which led them to refer our services to our client for this project. The client was further drawn to us during the discovery phase of this project because of the communication and dedication we showed to developing an MVP out of their idea.

An organization that exhibits a vast range of books while providing information about the authors. They strive to deliver an experience that is unique to the reading preferences and needs of the customer. The company was founded with the intention of turning wish-list ideas into actuality. They aim to fulfill complex projects and give clients something exponentially better than what they want.

In order to attract early adopters and verify their ideation early in the product development cycle, the client wanted to develop a platform through which they could introduce their goods and services. They enlisted our professional assistance for this to create an MVP that would enable them to gather user feedback as quickly as feasible to modify and enhance the product. Before beginning the end-to-end designing and construction of a seamless and agile platform, our team carefully considered the client's requirements to ensure that we would be able to satisfy their needs.

We assisted them in overcoming a number of business challenges throughout our partnership and general interaction. How we did it is as follows—

The client had minimal pointers when it came to the execution of the actual idea. This meant that it was up to us to structure their idea and build a platform. We assigned to this project the expertise of a dedicated business analyst. They excellently played their part in comprehending the various needs and requirements of the client. After thorough interaction, they proposed an idea that satisfied the client.
The client needed a singular, comprehensive website to display their many books. We were responsible for ensuring that these books maintained their individual identities, were available through various portals and contained specific information about their writers. Our team was successful in doing that thanks to extensive consultation and preparation.
One of the major goals was to create a website that is appealing and offers a pleasant user experience. The client had high standards and detailed directions when it came to the design. We recognized that the platform would center around users who are avid readers. Keeping this in mind, our team proposed a design to the client that they really liked.
The client wanted users to have multiple options when it came to product accessibility. They required several portals to be designed for each book and on the same webpage. For this, we first proceeded with a number of standard plugins. However, they proved unsatisfactory. This led to us building a custom solution to meet the client’s needs.
When it comes to e-commerce, having a mobile-friendly UI is extremely beneficial. The customer requested a mobile-friendly website for their company after realizing this. We used bootstrap CSS during front-end development to improve legibility and responsiveness.
To develop content for the website that is SEO-friendly and compliant with the most recent web standards, our team performed thorough research and implemented its findings with impressive efficiency.

Our team delivered a fully functional platform, meeting every requirement put forth by the client. Some of the highlights of our collaboration are as follows—

An operational platform displaying an extensive catalog of books with multiple purchase options.
A user-friendly website with quick loading and seamless browsing.
Efficient mobile-first front-end web development.
Affirmed SEO friendliness and compliance with the most current online standards.

We are thankful that our professional collaboration enabled us to build a reliable working relationship with this client. The client wanted to launch the MVP and wait to monitor how the market responded to it before taking any further steps. Meanwhile, we reached an agreement to provide maintenance and support until they reach out to us to take the product to the next stage.

Promethean Books Testimonial

The client sought to validate an undeveloped notion with users and customers. The idea was to develop an online prospectus that offers customers a variety of ways to buy the products online while allowing customers to peruse and learn about a wide range of books and their authors. They were committed to making their concepts a reality and putting their business plan into action. We were able to effectively launch their product thanks to our technical expertise, knowledge of e-commerce strategies and tactics, and relevant experience. Our skilled team created a product detail page with a link to buy each product, effectively giving shape to their unformed idea. Along with specific details about the authors, we presented the books in accordance with the genres to which they catered. One could even gain information about other books worked on by these authors.

We were successful in turning their product ideation into an MVP.

6 months

Promethean Books Testimonial 2

Businesses often encounter unique obstacles that hinder their productivity and performance. Following are some examples of the various challenges we confronted and resolved during the development of this project—

Converting an idea into an MVP with limited input from the client.
Continuous consultation and planning to develop a robust platform.
Meeting the high expectations with regards to designing the UI/UX features.
Providing access to multiple portals for a single book on the same webpage.
Protecting the viability of the platform for mobiles.
Ensuring web standard compatibility and SEO friendliness.

Heading

30% Sales Increase

Outcome

We were able to help the client acquire profit by boosting sales by 30%.

Heading

40% Market Expansion

Outcome

We facilitated the product's introduction to the market, which proved fruitful per client's needs.

Heading

Digital brand creation

Outcome

Our technical and professional collaboration led to the successful digital brand development of the client's product.

Content Development & Marketing

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

MVP Development

UI Design & Implementation

UX Consulting & Audit

Web Development

Amazon AWS

Browserstack

CSS

Drupal 8

HTML

jQuery

Retail & E-commerce

Developing a fully functional e-commerce store and establishing an online presence for a new business.

contentauthor — Wed, 19 Apr 2023 05:52:54 +0000

Developing a fully functional e-commerce store and establishing an online presence for a new business. contentauthor Wed, 04/19/2023 - 05:52

How we launched an up-and-running e-commerce website to facilitate the digital representation of a fresh business idea.

UAE

We were approached by the client with nothing but an idea. They had envisioned an e-commerce website that would help them develop a brand identity for their services delivering exceptional cosmetics and skincare products to customers. We requested their participation in a workshop for product discovery, where we proposed ideas for a powerful and dependable system with a fluid workflow, smooth backend data, and outstanding user experience. Due to the fact that they lacked a sizable internet presence, we presented ideas for achieving the same. The thorough consultation, strategizing, and transparency of communication delivered by us drove the client to proceed with our team.

A company that identifies and sells an extensive list of high-quality, affordable beauty products from various brands. They strive to tailor an experience that is specific to the customer's skin type and personal preferences. The company was founded with the intention of providing top-notch cosmetics, skincare, and other products that would cater to customers' individual requirements. They aim to accommodate the needs of every woman with products they believe in.

The client's prime target was to bring their idea to life by securing their place in the beauty industry. For this, they recruited our expert assistance to create an online identity and build a brand. To meet the client's needs, our team meticulously considered their requirements before moving forward with the end-to-end designing and building of a seamless and agile e-commerce website focused on the customer.

Throughout our cooperation and general engagement, we helped them to overcome a number of business obstacles. Among them, the notable ones are:

We recognized the necessity for the website to incorporate comprehensible features for both the customers and the clients, considering their non-technical backgrounds. Our technical team made sure to design the backend framework in an uncomplicated way while designing a user-friendly interface. This enabled them to effortlessly add and alter data, upload images and videos, and overall have a seamless experience.
Developing an appealing website that provides an attractive user experience was one of the main focal points. The client provided us with a basic layout of what they wanted and gave us the freedom to improvise with the rest. This creative liberty enabled our design team to portray the client's idea in an exceptional manner. The team's emphasis on color selection and the hover effect deserves special mention.
Multiple images and videos are frequently used on e-commerce websites, which slows down the site's general loading time. Our focus was on eliminating such disruptions, and for that, we built a whole other server dedicated to such images and videos. We did so by writing clean code so as not to compromise the speed of the website. We also made sure that the quality of the images and videos was maintained.
In order to give customers an outstanding online shopping experience, we developed a strategy to make sure that no page is more than 3–4 clicks away from the users. We ensured that each product detail page opens in a distinct tab in order to reduce the number of clicks required.
The client wanted to track real-time purchases and other activities across their website in order to better understand customer retention. After conducting in-depth research, our team came up with a design that would display all purchases from the earliest to the latest. We even included the time and place of each purchase which showcased the credibility of the information.
As specified by the client, the website had to be translated into multiple languages. However, they preferred to rely on something other than Google Translate. Taking this into consideration, our team custom-coded an exclusive translator to include multiple languages manually.
Having a mobile-friendly interface goes a long way when it comes to e-commerce. Recognizing this, the client asked for a mobile-friendly website for their business. Here, we implemented the bootstrap CSS during front-end development in order to boost responsiveness and readability. We also incorporated sticky CTA buttons, which helped us stay on top of all sales prospects.
Given that the products were the main revenue generators, our team conducted a thorough analysis to create SEO-friendly content, especially for the product detail page.

We were incredibly successful in developing an excellent e-commerce website and establishing a brand for the client, who was a newcomer in the industry. Here are a few of the highlights:

An operational e-commerce website with real-time tracking of customer activities.
An easygoing website with seamless navigation and good loading speed.
Productive mobile-first front-end web development.
Guaranteed compliance with the newest web standards and SEO friendliness.
An organized Q&A cycle that ensures 24-hour web preparedness.

The entire professional collaboration process allowed us to establish a trustworthy working connection with this client, which we are grateful for. The client wanted to prioritize sustentation and upkeep rather than jumping right into upscaling, which was a mature decision for the long run. The e-commerce website has remained under our maintenance ever since.

Kanjal Culture Testimonial

The client had an unripe idea for a business that they wanted to kick off with an e-commerce website. Their primary goal was to establish an online presence and make a mark in the beauty industry. They were focused on giving life to their ideas and actualizing their business conception. Our technical prowess and knowledge, in addition to our experience with e-commerce strategies and implementation, enabled us to successfully launch their product while capturing 20% of the market on entry. Our qualified team efficiently helped them give shape to their raw idea.

We also succeeded in boosting the e-commerce site's online traffic and lowering the bounce rate. Our team was successful in delivering a seamless e-commerce experience while meeting all the requirements put forth by the client.

2+ Years, Ongoing

Kanjal Culture Testimonial 2

Every venture encounters particular challenges that may limit its effectiveness or adaptability. Here are some instances of issues we ran into during the creation of this project and overcame.

Designing an e-commerce website end-to-end for a novice client with a non-technical background.
Developing the website with minimal input with reference to design and layout.
Building a quick and flexible website with a lowered load time.
Ensuring minimal clicks across the entire website for a seamless user experience.
Displaying real-time purchases and activities on the homepage of the website.
Building a multilingual website with a custom translator.
Preserving the integrity of the e-commerce website for mobiles.
Ensuring SEO-friendliness and web standard compatibility.

Heading

10% Conversion rate

Outcome

Our focus on delivering a seamless user experience led to a 10% Conversion rate which in turn improved product credibility.

Heading

1000+ Happy Customers

Outcome

We were able to successfully help the client bring his products to a wide customer-base which were ultimately well-received.

Heading

20% Market Capture on Entrance

Outcome

Consistent research and strategies helped us enable the client in acquiring 20% of the market on entrance.

API & Microservices

Dedicated Teams

Digital Design & Branding

Digital Prototyping

E-Commerce Strategy & Implementation

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Wordpress

Retail & E-commerce

Implementation of a state of the art fan builder

admin — Mon, 02 Jan 2023 11:43:34 +0000

Implementation of a state of the art fan builder admin Mon, 01/02/2023 - 11:43

End-to-end platform upgradation and implementation of an advanced custom fan configuration wizard for a US based ceiling fan retailer

Retail & Ecommerce

USA

UI/UX redesign

Backend Development

Ubercart to Drupal Commerce Migration

Fan builder wizard implementation

Performance optimization & SEO

Drupal 7

Elasticsearch

Acquia Cloud

GITLabs

JIRA

Confluence

Browserstack

The client initially started looking for a development team to help them fix some backend issues that their marketing team had raised. They spoke to multiple vendors and did extensive calls with them to understand the company background and technical capabilities. During once such call with our team, they brought up a few fundamental issues like UI/UX improvement and fan builder layout, and we suggested them some strategies for improvement that we already researched out during our review of the portal. This impressed them, and as the discussion progressed, it became evident that the present set up was not optimal and needed to be replaced in favour of a better system. Our team was chosen because we were able to identify these issues first hand, and instead if just focussing on the requirement that they gave us, were able to bring something more to the table that had the potential to create a deep business impact.

The client is America's largest Independent Ceiling Fan Retailer, since 1979. They manufacture their own brand of ceiling fans and these are sold through their 30-corporately owned retail locations, 10-independently owned & operated dealer locations, select lighting showrooms and online through their corporate website, which we were contracted to rebuild, redesign and improve.

When the client initially reached out to us, the client’s portal had a vast array of fans and fan accessories, but the portal was poorly designed with a primitive and slow fan builder wizard. This resulted in a high bounce rate and low customer engagement, resulting in steep revenue loss. Moreover, they were running a web store based on Drupal 6 + Ubercart, which was already an old technology and a nightmare in terms of management and backend operations. During the discovery workshops conducted by us, we evaluated and identified all the bottlenecks successfully, and proposed necessary solution to the client. We were entrusted with the project, and our team successfully transformed the portal into a modern online fan store - fast and easy to navigate, with a state of the art fan builder that was extremely easy to use. Once main development was completed, we were given charge of maintaining the portal and ongoing feature improvements.

44 store locations

7000 fan models

40 years in business

To begin with, it seemed the main issue was the lack of a coherent and effective UI/UX. The UX was old and not appealing to retain customers, leading to an extremely high bounce rate. But a deeper review also made it clear that the backend architecture was old, and was not capable of handling the growing data for new models and accessories. So an backend upgradation to Drupal 7 + Drupal commerce (from Drupal 6 + Ubercart) was agreed upon.

Their present website consisted of about 30,000 products including fan bundles, fans and accessories like light kits, downrods etc. We too up the daunting task of migrating these from Ubercart to Drupal Commerce. While migrating was taking place, the client's marketing team also wanted to incorporate a better product bundle mechanism, with features like option for admin to mark if a product can be individually bought or only available as a part of the bundle, product single price as well as bundle price, product bundle discounts as per bundle configuration.

Also, the general site migration needed to be done from Drupal 6 - 7 with all contents (about 10,000 nodes and blog articles).

However, as mentioned earlier one of the most important feature that now needed to be re-designed and re-developed was the fan builder mechanism. In their present site, they had a very basic version of the fan builder, but they wanted some serious revamp of the functionality to make it more appealing and more GUI based.

And our team was up for the challenge. We delivered a state of the art, fast and intuitive fan builder to them. Each of the steps was divided into layers and options in each layer were derived out of the choices the user made in the previous steps. Also, at the end of all the steps, the user was able to download a compiled fan image to be able to have a final look to and share it with their friends and family. Admin had full control and be able to choose which products appeared in each step and how it would vary and interact based on different user choices. Also, in the initial step, users could optionally upload an image of their own room, to see how the fan would look in their own room environment.

Needless to say, the overall UI/UX improvement we did to the portal led to an increase in conversion rate and reduced the bounce rate drastically. But we believe we created an even bigger impact through the fan builder implementation. When building a site using a framework like drupal, it’s more than just a content management system and it should be more of an advanced configuration system as well. With this new system, the client was amazed how easily they could manage not only the webstore, but the products that go into the fan builder. They could literally manage each and every aspect of the layer attributes, position of a layer over its predecessors and the discount pricing for accessories going into the fan builder. Also, the client was impressed with not only the quality of work but also the communication and improvement suggestions our team brought to the table.

Once the main development was done, we had already forged a solid relationship with the client's team. They continued to make additional development changes, and finally after several phases of development, the project entered into maintenance. We continue to maintain the portal to this day, and continue to fulfil additional feature requests that they come up with from time to time.

Dan's Fan Testimonial

We take a lot of pride in not only ensuring a flawless execution, but also smart strategy and consulting in order to solve complex technical challenges. The outdated portal the client had, negatively affected the user experience leading to a loss of revenue and customer trust. Our team not only came up with an impressive UI for the entire site and executed the entire migration flawlessly, but redesigned their legacy fan-builder setup completely. These improvements led to a 40% increase in conversion rate and brought down the bounce rate below 30%.

Phased development, ongoing maintenance

Dan's Fan Testimonial II

Based on the outcome of the discovery workshop, the major challenges that were identified were the following:

Drupal 6 was old and already end-of-life, and hence needed to be migrated to Drupal 7.
The ecommerce store needed to be ported from Ubercart (with about 30,000 fans and fan accessories) to Drupal Commerce with enhanced features.
Create a much improved version of their fan builder feature which allows visitors to compile various parts of the fan (like motor, blades, light kits, downrods) through an interactive graphical interface.
Overall UI/UX Redesign of the entire portal to make it more user friendly and interactive.

Heading

40% increase in conversion rate

Outcome

With all the backend and frontend changes, the overall performance of the portal increased, leading to an improved conversion rate.

Heading

bounce rate reduction to 30%

Outcome

With the UI/UX improvement that we did, the bounce rate reduced considerably, thus ensuring more traffic retention and increased ROI

Heading

An improved fan builder mechanism

Outcome

The fan builder was transformed completely from a old legacy system to an improved, easy to use mechanism that was loved by the customers.

Digital Prototyping

E-Commerce Strategy & Implementation

Product Design Strategy

Product Scaling

UI Design & Implementation

UX Consulting & Audit

Web Development

Apache SOLR

Browserstack

Confluence

CSS

Drupal 8

GIT

Google Cloud

HTML

JIRA

jQuery

MySQL

Retail & E-commerce