Food & Beverages

Redesigning an existing food delivery application to correct technical shortcomings and help the business thrive.

contentauthor — Tue, 02 May 2023 04:31:08 +0000

Redesigning an existing food delivery application to correct technical shortcomings and help the business thrive. contentauthor Tue, 05/02/2023 - 04:31

How we restructured an operative food delivery application to resolve functional and technological glitches while supporting the growth of the business.

Italy

The client initially approached us to resolve their difficulties with their existing food delivery application. They wished to revamp their app to accommodate modern features and meet the requirements of modern customers. After going back and forth discussing the client's needs, we decided to conduct a product discovery workshop which would help us demonstrate our ideas and suggestions regarding the redevelopment of their application. In addition to ideas that would remedy their existing problems, we recommended incorporating a number of modern features to help their application function more efficiently. Impressed with our work during the workshop, the client decided to enlist our professional services for the reconstruction of their traditional food delivery application.

The first multi-service delivery application in the Republic of San Marino. They offer food and grocery deliveries throughout the Republic of San Marino. They also deliver services like the shipping of packages and the booking of other market services. They yearn to provide top-notch service to their customers. Needless to say, the clients were determined to address customer orders more efficiently while growing their business overall.

When the client approached us, they already had an existing delivery application in place. They were facing a number of challenges with their current application. Their application displayed an improper flow of information throughout the backend structure. Owing to this, they failed to execute orders in a timely manner, and their real-time business was negatively affected. Leveraging our expertise in E-commerce Strategy & Implementation, we helped the client enhance their application, retain more customers, and promote their business.

We supported the client in overcoming several business challenges thanks to our collaboration and regular communication. Here's how we approached it—

The first challenge arising from our professional alliance was the communication barrier. The client was from Italy and spoke only Italian, a language our team was not fluent in. This language barrier proved to be a roadblock in our collaboration. To eliminate this problem, we resorted to employing a language translator who would facilitate smooth cooperation and help us conduct our business efficiently.
Having a traditional mindset, the client failed to recognize the value it would add to their business performance to incorporate some contemporary features to their application. Our team put much effort into emphasizing the significance of a modern web and app development approach. Our team explained how a modern UI would deliver an excellent user experience, thereby retaining more customers and helping the business. Ultimately, the client agreed with our modern approach and recognized the result-oriented aspect of it.
It should be noted that the problem with communication was not exclusive to our professional partnership. There was a flaw in the translation module of the client's existing application. It resulted in inaccurate translations of languages. This prompted us to build a customized translation module where data would be filled manually. It would even facilitate the accurate translation of every new language added in the future.
The entire purpose of the application was to deliver food and other services to customers efficiently and on time. This required the development of a three-way tracking mechanism which was challenging to build. This system would provide tracking facilities to the customer, restaurant or service manager, and delivery executive. To accomplish this, we conducted in-depth research and enlisted the support and expertise of our senior developers.
Our team recognized the importance of an easy mechanism for the placement of orders. It is key to customer conversion and retention. Having multiple options for payment is another essential aspect in this context. Keeping this in mind, we built a wallet to streamline order placement and boost customer experience.
The next thing on our agenda was to build and customize a notification system so customers could receive notifications on their applications in real-time. Therefore, if a notification crops up while a customer is using the application, they can view the notification directly on the application.
Providing customization options with every order and for every product proved difficult not just for the developers but for the designers as well. However, the correct usage of icons and buttons helped us establish a modern look. Moreover, we were able to code it along with attractive animations thanks to a few amendments we made in the plugins.
Being a delivery application, the client’s app regularly dealt with large volumes of data which were confidential. This deemed it imperative to ensure data security and integrity, which our team executed flawlessly.
Owing to the vast amount of data on the homepage, we experienced a hindrance with respect to the speed of the app. To fix this, we incorporated lazy load and leveraged proper image compression. In addition, we included a large number of animations which further lowered the load time. However, our technical team utilized their expertise to address and overcome this.
It was important to simplify the onboarding process for delivery executives as the entire business revolved around efficient deliveries. Our team achieved this by building an upfront and direct onboarding process where the only requisite was uploading appropriate documents on the part of the delivery executives. Once these documents were vetted and approved, they were free to start deliveries.
Our team automated the payment mechanism to keep it simple and straightforward. For example, after receiving customer payments, the platform would automatically pay the restaurant managers within 6 hours of delivery after deducting the platform commission. Subsequently, the delivery executive was paid after the platform calculated the delivery charges based on the total price and distance covered.
To help the restaurant manager efficiently keep tabs on orders and availability, we designed an inventory system that would update stock records in real-time. We also built an option for the manager to get an overview of the inventory so that they could accept and deny orders accordingly.

Our staff fully complied with the client's requests and substantially outperformed their expectations by launching their multi-service app that brings food, groceries, and much more to customers whenever and wherever they want. Here are some of the highlights of our partnership—

A flawless, quick-loading application with a wide range of features.
An intuitive user experience with a user-friendly UI.
A reliable, secure website that cannot be violated in terms of data security.

We appreciate the opportunity to establish a dependable working relationship with this client as a result of our focused engagement. Initially, after completion, the client requested our services in the continuous monitoring of their application. Later, they wished to focus more on their platform's brand creation and marketing.

Lenny Testimonial

The client already had an existing food application for their multi-service delivery business. However, the application operated with standard features and delivered a conventional user experience. This made them want to rebuild and update their application to suit the needs of modern customers. In light of this, they came to our team intending to update their web application in order to help them correct any errors while growing their business. The client was assisted by our Dedicated Teams and their professional experience in Web Development, Mobile App Development, UI Design and Implementation, and Performance Optimization. As a result, we successfully developed three separate applications for order placement, restaurant management, and order delivery. In addition to this, we built two admin panels, one for the restaurant manager and one for the platform administrator.

Our collaboration proved fruitful for the client, who received an updated and modern food delivery application for the smooth operation of their business.

1 year

Lenny Testimonial 2

Digital transformation often comes with challenges of its own. Here are some issues we faced during our collaboration with the client—

Overcoming linguistic barriers between the client and our team.
Conveying the importance of modern and advanced features.
Rectifying the translation errors of their existing application.
Guaranteeing timely deliveries.
Simplifying order placement and adding multiple payment methods.
Customizing the notification feature to include real-time notifications on the application.
Providing customization options for every order and every product selected by customers.
Ensuring optimum security of data.
Acquiring the desired load time to deliver a speedy and seamless user journey.
Designing an effortless mechanism for the smooth onboarding of delivery executives.
Streamlining the handling of payments between delivery executives, restaurant managers, and customers.
Developing a system for the restaurant manager to keep track of custom orders and inventory.

Heading

48.3% Increase in Orders

Outcome

The wonderful UI delivered by our platform led to an increase in orders by 48.3%.

Heading

1000+ Satisfied Customers

Outcome

The seamless order placement, payment, and delivery process helped drive customer satisfaction.

Heading

75% Decrease in Customer Churn

Outcome

The simple and straightforward workflow helped decrease customer churn by 75%.

API & Microservices

Digital Design & Branding

DXP Strategy & Consulting

Mobile App Development

Performance Optimization

Product Scaling

Product-Market Fit

UX Consulting & Audit

Amazon AWS

Flutter

React Native

Food & Beverages

Online chef discovery & hiring network implementation

admin — Mon, 02 Jan 2023 11:45:11 +0000

Online chef discovery & hiring network implementation admin Mon, 01/02/2023 - 11:45

Online chef discovery & hiring network Implementation Including portfolio creation, event management & live chat

Professional Services & Directory Listing, Food & Beverages

USA, Canada

Availability & extensive calendar search, slot booking, events handling

Drupal 9

Elastic Search

Amazon AWS

Platform.sh

Browserstack

Cloudflare

The portal is for foodies and for people willing to get the best taste of dishes made by the expert chefs to search, discover, and book a private chef all around the world – online or from a mobile phone. It is a platform for hiring a chef based on location, distance, event, cuisine type, diet type, experience level, availability, and hourly rate. Its basic purpose is to hire/book chefs for cooking/providing food for various events ranging from weddings to potlucks. It is also a very good platform for chefs to feature themselves and their skills with an authentic rating system to promote their profiles highlighting their achievements and awards.

The project was envisioned to make booking chefs easy. And it was just not booking one chef, it wanted to bring in a concept of events, where users can hire multiple chefs and then be able to discuss everything and share information under one unified space. There needed to be a payment mechanism for starting such an event and then an option to cancel an event and get the booking fee refunded into a virtual wallet. Apart from that there would be search based on chef availability, discussion board and profile creation.

The project requirements can be broadly classified into the following aspects:

Design & Conceptualisation

The site needed to be designed and conceptualised by us. The client came to us with certain ideas in mind, but wanted us to actually help them come up with a UI/UX that would be appropriate and a flow that will be easy for non technical users. Our team of creative designers have set a very high standards for themselves already and hence their challenge was to keep up with it. We finally, after a lot of discussion within the team and with the client gave the site a perfect flow that will be appropriate for it's targeted customer base.

Registration and Profile Creation

Users needed to be able to register, either as Chef or as Customer. The registration form would contain same fields, but after registration there would be different fields for each profile. Chef had lot many fields, and this needed to be presented cleanly and very professionally as Chef's public profile which other's could go in and visit.

Events Space

The client wanted to have a space where customer and chefs can discuss and share information regarding the event. We came up with the concept of event. So a Chef can't be directly booked. A customer needs to first create a event. Once he creates can event, he gets an event space. Event space is sort of like a wall feed, and showing details about the event in the sidebar. Users can then search for chef and invite chefs for the event. If a Chef accepts the invite, he or she joins the event space. but chatting can still not begin. Customer now needs to pay for the event (an one time fee) and then once payment is made, the event space opens up. All the parties can upload documents, share information and chat by creating posts. Once an event expires, the chat can no longer be accessed.

Event Cancellation & Refund to Wallet

We implemented a concept of digital wallet, where refunded payment will be called back. It could be used for the next payment for events. The wallet money could not be withdrawn, but later on, in Phase II plan is to integrate this to user points and then be able to purchase point credits using this amount.

Chef Availability Calendar & Search

An extensive search mechanism needed to be integrated. We used Search API + SOLR backend. But we also needed to search based on availability of Chefs. For Chefs time slots, we used Opening Hours module, which nicely provided the slots and then wrote it's integration for search API. The system worked great. We provided Facets through Search API Facets module.

The project was a great success, the client was extremely satisfied with the end result. The design that we produced was highly appreciated and the functionality was smooth, and very easy to use and understand even for non technical users, who was a big target audience for the client - the Chefs.

Potluck Chefs Testimonial

Owing to our expertise in product development lifecycle, we were able to guide this client in building and launching their product from an idea into a fully refined marked tested product. From the outset, the goal of the product was to quickly work on and release an MVP, and from thereon release features in phases towards achieving a product-market fit. Our team assisted the client throughout this journey, and enabled the client save a lot of cost and gain significant competitive advantage through an early MVP release, leading to faster market penetration and revenue growth.

MVP in 12 weeks, 2+ years of continuous development

Potluck Chefs Testimonial II

Cloud & DevOps

Digital Design & Branding

Digital Prototyping

MVP Development

Performance Optimization

Product Design Strategy

Product-Market Fit

Team Augmentation

UI Design & Implementation

Web Development

Amazon AWS

Angular

Browserstack

Confluence

Drupal 8

Elasticsearch

GIT

Headless Drupal

MySQL

Postman

Food & Beverages