Beauty, Lifestlye and Healthcare

Turning an informative website into a functional online marketplace with a focus on expansion and business growth.

contentauthor — Tue, 05 Sep 2023 10:03:03 +0000

Turning an informative website into a functional online marketplace with a focus on expansion and business growth. contentauthor Tue, 09/05/2023 - 10:03

How we designed a feature-rich e-commerce store, giving shape to an incomplete business motion.

Dubai

The client initialized our collaboration by joining our product discovery workshop to get their project analyzed from a technical as well as business standpoint. On assessing their specific requirements, our team proceeded to demonstrate their skills and expertise with respect to the same. The client decided to move forward with our team for the building of their website after being impressed by our technological expertise and e-commerce tactics.

A resolute marketplace for Beauty, Fitness & Wellness providers. It is the ideal online store to access the world of salons, spas, fitness centers, dental & dermatology clinics, trainers, instructors, and much more. They drive consumer value by offering unparalleled convenience and opportunities to save and earn in the beauty, fitness, and wellness industry.

The client contacted us during a product discovery phase where they asked us to conduct technical and business analysis for their online business. They aimed to build a structured and profitable website to help them reach their audience more effectively. Our expertise in E-commerce Strategy & implementation enabled us to suggest the development of a website with all the features of a mobile app. Owing to our technical proficiency, we transformed their project and helped the client achieve product-market fit.

Here's how we handled the challenges we encountered when working together and communicating constantly :

The client had envisioned revamping the category layers on their website, where the addition of category layers was not the only requirement. They also wanted to organize and declutter the existing categories. Keeping their preferences in mind, our team made constructive changes to the existing database. To achieve this, we had to alter the entire database structure, which was not an easy task.
We helped the client recognize the importance of customer opinions, which motivated them to include customer-oriented features in their website. Our team efficiently designed functionalities like an open customer forum, quick FAQs, blogs, reviews, and more. These features were aimed at keeping customers updated and inviting their valuable feedback.
Reasonably, there was a large flow of information on the store’s detail page. A large amount of data was being pulled from multiple pages concerning service details, staff details, product details, and more. To address this, our team designed a dedicated gallery in addition to videos. However, this resulted in the slow loading of the website. Our team intelligently rectified this and optimized the speed by focusing on parameters like lazy load, code optimization, and the posting of media on the S3 bucket.
The product listing and offer listing pages had to display a huge amount of information, which was mostly dynamic in nature. It largely depended on the parameters people put forth while searching for products or services. Our team did a stellar job optimizing the customer queries and providing the best details.
Handling the matrix for shop timings was not an easy task. It was a combination of shop opening and closing times, staff presence and absence, in addition to the number of orders placed. Our team dealt with this in a streamlined manner while also being extra mindful of slot management tactics.
Being a service-based product, it was vital to maneuver notifications and reminders for customers. We designed a mechanism that would update customers on upcoming events via email, SMS, and website notifications.
A seamless user experience is pivotal to any online business. To ensure a smooth user journey, our team developed three types of Search options for customers. We ensured search flexibility by enabling customers to search for single services, multiple services, or directly find their destination.
Initially, the creation of commission tiers was a static process. Admins were unable to create separate tiers for separate levels. We solved this problem once and for all by devising an option in the backend structure for adding and modifying commission tiers by admins. We also included editing and deleting options for the same. Our team was extremely careful not to have the edit and delete options affect existing orders.
The client wanted to incorporate a mechanism through which users would be able to gift services to their loved ones. For this, we started by creating a separate page where the user would be able to select the service category for their gift. This would redirect them to the landing page of the selected service category. The user is then supposed to select the service they wish to make a gift of and proceed to checkout. On checkout, the user would be asked for the details of the receiver, such as their name and contact information. Once the order is placed, the client's team would reach out to the receiver, inviting them to avail the service gifted to them.
Our knowledge of digital development enabled us to understand the significance of responsive web design, particularly for e-commerce companies. Recognizing the importance of having a mobile-first approach for an online marketplace, our team put extra emphasis on responsiveness.
The client's current website lacked SEO-friendly content and conformity with web standards. We made the decision to start from scratch in order to guarantee the same. As a result, they were able to obtain better search engine positioning and more leads.

Our team developed a respectable e-commerce website with improved functionality and responsiveness, perfectly adhering to the client's requirements while significantly exceeding their expectations. Here are some of the highlights of our partnership :

A quick, easy-to-use website that guarantees vendor and client retention.
An easy-to-use user interface and a smooth user journey.
Guaranteed compliance with the newest web standards and SEO friendliness.

We are grateful that our entire professional collaboration together allowed us to establish a solid working rapport with this client. The client made a wise decision to focus their energy and resources on marketing their website.

Beutics Testimonial

The client had an existing e-commerce website, which was extremely unrefined and more informative than it was functional. They also had an existing application for the same. However, the website and application lacked any substantial connection between them. They wanted to launch a sturdy and productive website for their business to reach their target audience more efficiently. Our Dedicated Teams supported the client’s proposal by leveraging our professional expertise in Web Development, UI Design and Implementation, E-Commerce Strategy & Implementation, Digital Design & Branding, and more.
Through a functioning e-commerce website, we eventually succeeded in turning the client's ideas into reality.

2+ years

Beutics Testimonial 2

Developing a website for an online marketplace is neither simple nor undemanding. Here are some challenges we ran through when working with the customer :

Adding and modifying the category layers in the backend structure.
Building a feature-rich website that values customer feedback.
Streamlining the complex structure of the store’s detail page.
Presenting a lot of information on the product listing and offer listing pages.
Dealing with the complex structure of shop timings.
Building the notifications option.
Handling the Advanced Search & Filter option.
Changing the structure of commission tiers.
Creating gifting options for services.
Ensuring a mobile-first approach.
Ensuring SEO-friendliness and web standard compatibility.

Heading

21% Boost in Conversion Rates

Outcome

We were able to help the client make a 21% jump in conversion rates.

Heading

100+ Vendors Onboarded Till date

Outcome

Our robust strategies facilitated the onboarding and retention of more than 100 vendors to date.

Heading

999+ Acquired Customers

Outcome

Our delivery of a seamless e-commerce store has facilitated the acquisition of more than 999 customers.

API & Microservices

Cloud & DevOps

DXP Strategy & Consulting

E-Commerce Strategy & Implementation

Product Design Strategy

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

CSS

GIT

HTML

jQuery

Laravel

Postman

Beauty, Lifestlye and Healthcare

Designing an intricate e-commerce website for a diverse range of oral care products.

contentauthor — Thu, 13 Apr 2023 07:22:49 +0000

Designing an intricate e-commerce website for a diverse range of oral care products. contentauthor Thu, 04/13/2023 - 07:22

How we delivered a fully functional, customer-centric e-commerce website to digitize the sales process for a collection of dental care products.

India

We were introduced to this project at a time when the client was still contemplating the development of a portfolio website for their range of oral care products. We helped them accomplish the same as they lacked a significant online footprint. Deeply impressed with the intricate work we did on their portfolio website, the client decided to take another stride with our team of experts for their e-commerce website. We invited them to partake in a product discovery workshop where we presented ideas for an effective and robust system featuring a seamless workflow, smooth backend data, and excellent user experience. We clearly recognized that the products being sold by the client were related to healthcare, which made it important for us to present each product with specified information related to its ingredients. Our insightful ideas and overall understanding of the project further encouraged them to select us.

A company that manufactures and sells a range of oral healthcare products. Their focus is on the infusion of innovation in the field of Nutraceuticals and FMCG through top-quality products. The organization was instituted with a vision to develop top-notch dental healthcare products to address the daily needs of consumers. By raising awareness and making oral hygiene products readily accessible to everyone, the client hopes to bring about a behaviORAL evolution. They want people to enjoy and feel secure practicing good oral hygiene.

The client's main focus was on acquiring customer validation for their wide range of oral and dental care products. They had previously worked to establish an online presence through an elaborate portfolio website, and now they wanted to bring their products directly to the customers. Our team carefully considered their requirements and proceeded with the end-to-end designing and development of a customer-centric, action-oriented, seamless, and agile e-commerce website to meet the client's needs.

6 Years of Operation

60+ Employees

Pan India Functionality

We assisted them in overcoming a variety of business challenges throughout the course of our collaboration and overall engagement. Among them, the following stand out:

Keeping in mind the need to deliver maximum information without inspiring boredom in the customers, our team brainstormed to design various tabs with relevant titles for the customers to read and understand effortlessly. We applied logical text formatting to present information to the customers in an appealing manner without compromising on any facts or specifics.
Creating a responsive website that provides an outstanding user experience was one of the main goals. Throughout the entire process, it ought to keep the user's interest. Constant consulting and strategizing allowed our team to be effective in giving the information a balanced and appealing presentation.
We made sure to address every input while continuously coordinating with the various stakeholders, considering the unique requirements they put forth. The project being an e-commerce website, our team intelligently minimized the use of animation so as to not distract the customers. We did, however, decide to spruce up the CTAs with some animation for extra emphasis.
E-commerce websites typically involve the use of numerous images and videos, which tend to disturb the website's overall speed. In order to avoid such disruptions, we decided to build a separate server dedicated to them, which would effectively protect the user experience without compromising the quality of the images and videos. In addition to this, we made sure to keep the code clean so as to not hamper the speed of the e-commerce website.
Focused on delivering an exceptional e-commerce experience to the customers, we devised a plan to ensure that no page is further than 3-4 clicks away for the users. We made sure that every product-detail page opens on a separate tab so that the number of clicks needed can be minimized. We also refrained from designing additional buttons on the Cart. The thought process behind this was to increase conversion rates.
Bearing in mind the use case of customers, we developed two different kinds of checkout methods for the two most commonly recognized types of customers. The first method was a quick checkout for the decisive customers who know exactly what they need and wish to proceed directly to checkout without scrolling through additional pages. For these customers, we added the "Buy Now" option that takes them from the product-detail page straight to the checkout section. The second method was designed for customers who like to scroll through various options before deciding on a purchase. We added the "Add to Cart" option allowing them to reserve multiple products in their cart while they browse other products.
Customers purchasing certain products would naturally expect to be able to track the shipment of their purchase until it reaches them. However, providing this feature to the customers proved difficult owing to a lack of information related to shipping API. Putting a lot of thought into it, our team came up with a solution by building a code that would help us design a system based on the best possible event tracking. We placed the tracking option on a dedicated space on the homepage right next to the current order.
It was extremely important to the clients to be able to address customer complaints efficiently and productively. So we created an in-house real-time support channel to do just that. Our support system would allow customers to raise requests against their particular orders easily.
The prime focus of the client was on the mobile-first approach. We used the bootstrap CSS framework to ensure responsiveness when developing the front-end infrastructure. Furthermore, we paid close attention to the font to boost mobile readability. In addition, we made sure that the CTAs did not hinder customers' clicks and even made them sticky so as to not miss out on any sales opportunities.
Our team was extremely effective at conducting an in-depth study and putting it into practice to produce SEO-friendly content, especially for the product detail page, considering the products were the primary revenue generators.

It goes without saying that we were incredibly successful in creating a top-notch e-commerce website and expanding the client's business. Here are a few of the highlights:

A fully functional e-commerce website presenting all their products with a dash of animation.
An uncomplicated website with seamless tracking and support with good loading speed.
Productive mobile-first front-end web development.
Confirmed compliance with the newest web standards and SEO friendliness.
A methodical Q&A cycle that guarantees 24-hour web preparedness.
Integration of major UI/UX attributes.

We were able to forge a reliable working relationship with this client thanks to the complete professional collaboration process. The website has been under constant upkeep for the past 12 months.We have frequently been discussing and contemplating introducing fresh and innovative features to revolutionize user experience.

Frimline Testimonial

The client initially wanted to transform their brick-and-mortar-based business by building an online presence, which was successfully carried out by the Auxesis team through an elaborate portfolio website. In the early stages, this helped the client scale their digital presence and reach a larger audience. Now, they wanted to create a digital platform where customers could effortlessly browse and purchase their products. Our technical expertise with reference to digital platforms enabled us to easily apprehend the client's requirements and deliver just what was ordered. Our team helped them achieve the virtual launch of their three latest products while creating an online market for the rest.

Additionally, we were productive in increasing online traffic for the e-commerce site and reducing the bounce rate. The client had anticipated business growth up to a certain point. However, Auxesis was successful in surpassing their expectations by about 30%.

1+ Years, Ongoing

Frimline Testimonial 2

Every project faces unique difficulties that could impair its effectiveness or agility. Here are some examples of problems we encountered while creating this endeavor and successfully overcame.

Designing an informative web page without making it tedious or monotonous.
Continuous consultation and planning to establish a powerful digital foundation.
Ensuring the design parameters satisfy each stakeholder.
Building a swift and agile website with reduced load time.
Guaranteeing minimal clicks across the entire website.
Creating a seamless checkout experience for the customers.
Building a fully automated shipment tracking system.
Constructing an efficient support channel to prioritize customer grievances.
Maintaining the integrity of the e-commerce website for mobiles.
Ensuring SEO-friendliness and web standard compatibility.

Heading

30% Market Expansion

Outcome

Our constant strategizing helped reach a 30% market growth, additionally resulting in cost savings.

Heading

10,000+ Happy Customers

Outcome

Adopting an intuitive approach enabled us to satisfy and delight over 10,000 customers.

Heading

25% Business Growth

Outcome

We observed 25% business escalation owing to our dedicated development process.

Cloud & DevOps

Dedicated Teams

Digital Design & Branding

E-Commerce Strategy & Implementation

Product Design Strategy

Product-Market Fit

UI Design & Implementation

Web Development

Amazon AWS

Wordpress

Beauty, Lifestlye and Healthcare

Establishing an Online Presence and Creating an Elaborate Portfolio for Dental Care Products.

contentauthor — Tue, 11 Apr 2023 10:56:35 +0000

Establishing an Online Presence and Creating an Elaborate Portfolio for Dental Care Products. contentauthor Tue, 04/11/2023 - 10:56

How we leveraged candid strategies and planning to establish a virtual presence for oral care products that were pre-existent in the physical market.

India

Before approaching us, the client performed a thorough analysis with regards to our professional background and online portfolio. They were captivated by our digital expertise and award-winning solutions. We conducted a discovery workshop, where we put forth extremely useful solutions, the depth of which impressed them. We were able to bring several useful suggestions to the table, which further led them to select us.

An organization that manufactures and sells a range of oral healthcare products. They strive to instill innovation in the field of Nutraceuticals and FMCG through high quality products. The company was founded with the objective of creating dental healthcare products to fulfill the daily needs of the consumers. The company aspires to bring in a behaviORAL evolution by creating awareness making oral care products easily accessible for all. They aim to make oral health a safe and delightful experience.

When the client got in touch with us, they already had an established market presence with a large chain of brick and mortar stores. What they lacked was a strong online presence. They were missing out on an extremely large section of online audience and hence considerable business. They came to us with a mission to fix that by building a strong online brand through a web platform. Keeping this in mind, our team proceeded to build an engaging and appealing online platform as per the given requirements.

6 Years of Operation

60+ Employees

Pan India Functionality

Our partnership with the client allowed us to bring out appropriate solutions to the difficulties they faced, some of which are explained below.

The foremost challenge was to design the backend framework in a way that proves effortless and uncomplicated for the client owing to their non-technical background. Our team did an excellent job in building a simple backend structure with a user-friendly interface that allowed them to seamlessly add and edit data, upload images, and more. They found it easy-to-use and quickly learned their way around it.
Taking into account the exclusive requirements set forth by the various stakeholders, we made sure to address each and every input while constantly coordinating with them. Our team worked tirelessly to create animated prototypes and presented them to the stakeholders for their feedback. This allowed the client to preview the designs and effectively contribute to the process.
One of the primary objectives was to build a proactive website which delivers a brilliant customer experience. It should hold the user’s attention throughout the entire experience. Our team was successful in presenting information in a balanced and appealing way in order to promote user engagement. Additionally, our flattering presentation of CTA buttons helped in increasing conversion rates.
The client had multiple products to be showcased through a single, comprehensive website. Our job was to make sure these products retained separate identities and that there was no competition among them. In order to meet customer requirements, we designed different landing pages for each product. This helped in curbing any user deviation between products.
We designed the website while including a great deal of animation, which is why we needed to blend the design in a way that did not distract users from the content. Since it was principally a portfolio website, it was important to preserve the significance of the content. Our design team did great work in selecting appropriate animations and organizing them in a way as to not downplay the beauty of the content.
Owing to the usage of heavy animations, there was an increase in the loading time of the website. This could have had an adverse effect on user experience. Our team intelligently designed engaging splash screens and included them as preloaders in order to keep the users occupied while the page was loading.
Our team was positively efficient in performing thorough research and implementation to create SEO-friendly content for the website while ensuring compatibility with the most recent web standards.

Needless to say, we were more than successful in creating an online presence and taking the client’s business to the next level. Some of the highlights are:

A compact and uniform portfolio website showcasing all their products, with a touch of animation.
Full-scale virtual brand creation, achieved through structured content moderation.
Corroborated SEO-friendliness and compatibility with the latest web standards.
A systematic Q&A cycle, ensuring round-the-clock web readiness.
Integration of major UI/UX attributes.

2 years of professional collaboration has helped us establish a solid business relationship with this client. We have been entrusted with the continual maintenance of the website. As a result of how pleased and content they were with our work, they returned to employ our services when launching their product in an e-commerce portal.

Dente91 Testimonial

For our client, the principal target behind approaching us was to help them transform their brick and mortar based business by building and scaling their e-commerce presence. This would allow them to reach a much larger audience and grow their customer base tremendously across a wider target market. Our deep technical know-how in developing efficient digital platforms enabled us to efficiently assimilate the client's requirements and translate the problem statement into an effective digital solution. Using 3-dimensional effects and animation, we demonstrated the inception and evolution of their products for the benefit of their customers. Our team was successful in increasing online traffic and reducing the bounce rate. We persevered in building their brand identity which led to a substantial 27% increase in business growth.

2+ Years, Ongoing

Dente91 Testimonial 2

Every project comes with its own set of challenges that may affect the agility or functionality of it. Here are some such challenges that we faced and capably overcame in developing this project.

Designing a simple and accessible backend structure for the client’s non-technical team.
Sketching the 3D animation and designs while considering the wants of each stakeholder.
Building an interactive and thought-provoking website.
Constant consulting and strategizing to build an exceptional digital infrastructure.
Paying close attention to UI/UX features as per the client’s guidelines.
Greater loading time owing to increased use of animation.
Ensuring web standard compatibility and SEO friendliness.

Heading

33% increase in market presence

Outcome

With all the connected development, the overall market presence jumped by 33%.

Heading

100+ testified testimonials

Outcome

Due to the numerous verified testimonials, the level of trustworthiness improved.

Heading

27% growth in business

Outcome

The client observed 27% amplification of their business owing to the platform.

API & Microservices

Cloud & DevOps

Digital Design & Branding

Digital Prototyping

DXP Strategy & Consulting

UI Design & Implementation

Web Development

Amazon AWS

Browserstack

Postman

Wordpress

Beauty, Lifestlye and Healthcare

Aegir Based Drupal Commerce Multi Site Ecommerce Implementation

admin — Tue, 10 Jan 2023 17:35:18 +0000

Aegir Based Drupal Commerce Multi Site Ecommerce Implementation admin Tue, 01/10/2023 - 17:35

Aegir based drupal commerce multi-site e-commerce implementation for a wellness startup

Ecommerce & Lifestyle

Australia, New Zealand

Multisite implementation using Aegir, Ecommerce development

Drupal 8

Aegir Hosting

Apache SOLR

Domain Access Suite

JIRA

Confluence

The client is a reputed and well established spa offering the highest standards in spa treatments in a beautifully tranquil environment, through their professionally trained staff. Through this product, they wanted to enter the B2B space, by licensing other businesses with their booking mechanism.

This project was about building a web product for an e-commerce company, who wanted to sell e-commerce extensions to different websites. Ideally, it would be a multi site setup for different clients who would want to set up an e-commerce extension for their own websites by purchasing this service.

This is a classic example of a complex drupal multisite set up heavily relying on Aegir. Ideally any website owner, who wish to set up an ecommerce store, but don’t want to go through the pain of implementing a full blown ecommerce into their site, would purchase the service from this client, and would select a few basic features, like subdomain name, and package and template they wish to subscribe to. The client already had different templates for ecommerce stores, which are nothing but drupal installations with different features, themes and set ups. Once they select this, Aegir will roll out a new drupal website with the selected template, with the subdomain what the client wanted. While main domain is not a drupal site, they have purchased a service from my client, and then wanted to set up an ecommerce store at a new subdomain which is rolled out by Aegir system automatically with the pre selected templates (called drush make files), which are nothing but complete drupal set ups ready with themes, modules and configurations like necessary content types for products, informational pieces and banners.

Overall, this was a simple ecommerce site in Drupal, with standard shopping cart, checkout rules, wishlist, coupons etc. but the main challenge of this project was the multisite setup and Aegir. Basically client wanted to sell this platform as template to other vendors, and so he required something through which he could roll out new sites everyday without much technical input. Also, he should be able to manage those sites with each and from a single dashboard. It immediately prompted us to suggest Aegir, as it is an excellent solution, which does exactly the same. After the site was set up, our team and the client’s server team worked together to roll out and successfully test the first version of the site set up using Aegir. Then client gave us an order of more than 20 templates with various configuration so that he could just select those while rolling out new sites. These were configures and our team created different drush make files for each configuration and setup. Needless to say, the solution was just perfect and was exactly what the client needed.

The Aegir solution we suggested was just perfect for the client. Had it been a normal multisite setup, things would not have been so easy for the client and quite a few things which were easily achievable with Aegir would not have been possible with simple multisite setup. The configuration involved and the journey itself was very challenging but at the end, the client was extremely happy with the solution provided and that is what we call a success.

PeaceQuite Testimonial

Our deep expertise in Enterprise Drupal Development ensures that our team is capable enough to take on any complex task thrown at us. We achieved a complex Aegir based Drupal Commerce implementation, which was supposed to be a multi-site setup with a payment based automated site-rollout mechanism. This was the core proposition of the client's business, which was to replace their manual flow, and make their product truly scalable. Through our implementation, we were able to transform and create a profound impact on how the client managed their backend operations.

9 months of core development, followed by on-demand feature enhancements

PeaceQuite Testimonial II

Cloud & DevOps

E-Commerce Strategy & Implementation

Minor Enhancements & Bug Fixes

Product Design Strategy

Product Scaling

Web Development

Amazon AWS

Drupal 8

JIRA

MySQL

Beauty, Lifestlye and Healthcare