Redesigning an existing food delivery application to correct technical shortcomings and help the business thrive.

contentauthor — Tue, 02 May 2023 04:31:08 +0000

Redesigning an existing food delivery application to correct technical shortcomings and help the business thrive. contentauthor Tue, 05/02/2023 - 04:31

How we restructured an operative food delivery application to resolve functional and technological glitches while supporting the growth of the business.

Italy

The client initially approached us to resolve their difficulties with their existing food delivery application. They wished to revamp their app to accommodate modern features and meet the requirements of modern customers. After going back and forth discussing the client's needs, we decided to conduct a product discovery workshop which would help us demonstrate our ideas and suggestions regarding the redevelopment of their application. In addition to ideas that would remedy their existing problems, we recommended incorporating a number of modern features to help their application function more efficiently. Impressed with our work during the workshop, the client decided to enlist our professional services for the reconstruction of their traditional food delivery application.

The first multi-service delivery application in the Republic of San Marino. They offer food and grocery deliveries throughout the Republic of San Marino. They also deliver services like the shipping of packages and the booking of other market services. They yearn to provide top-notch service to their customers. Needless to say, the clients were determined to address customer orders more efficiently while growing their business overall.

When the client approached us, they already had an existing delivery application in place. They were facing a number of challenges with their current application. Their application displayed an improper flow of information throughout the backend structure. Owing to this, they failed to execute orders in a timely manner, and their real-time business was negatively affected. Leveraging our expertise in E-commerce Strategy & Implementation, we helped the client enhance their application, retain more customers, and promote their business.

We supported the client in overcoming several business challenges thanks to our collaboration and regular communication. Here's how we approached it—

The first challenge arising from our professional alliance was the communication barrier. The client was from Italy and spoke only Italian, a language our team was not fluent in. This language barrier proved to be a roadblock in our collaboration. To eliminate this problem, we resorted to employing a language translator who would facilitate smooth cooperation and help us conduct our business efficiently.
Having a traditional mindset, the client failed to recognize the value it would add to their business performance to incorporate some contemporary features to their application. Our team put much effort into emphasizing the significance of a modern web and app development approach. Our team explained how a modern UI would deliver an excellent user experience, thereby retaining more customers and helping the business. Ultimately, the client agreed with our modern approach and recognized the result-oriented aspect of it.
It should be noted that the problem with communication was not exclusive to our professional partnership. There was a flaw in the translation module of the client's existing application. It resulted in inaccurate translations of languages. This prompted us to build a customized translation module where data would be filled manually. It would even facilitate the accurate translation of every new language added in the future.
The entire purpose of the application was to deliver food and other services to customers efficiently and on time. This required the development of a three-way tracking mechanism which was challenging to build. This system would provide tracking facilities to the customer, restaurant or service manager, and delivery executive. To accomplish this, we conducted in-depth research and enlisted the support and expertise of our senior developers.
Our team recognized the importance of an easy mechanism for the placement of orders. It is key to customer conversion and retention. Having multiple options for payment is another essential aspect in this context. Keeping this in mind, we built a wallet to streamline order placement and boost customer experience.
The next thing on our agenda was to build and customize a notification system so customers could receive notifications on their applications in real-time. Therefore, if a notification crops up while a customer is using the application, they can view the notification directly on the application.
Providing customization options with every order and for every product proved difficult not just for the developers but for the designers as well. However, the correct usage of icons and buttons helped us establish a modern look. Moreover, we were able to code it along with attractive animations thanks to a few amendments we made in the plugins.
Being a delivery application, the client’s app regularly dealt with large volumes of data which were confidential. This deemed it imperative to ensure data security and integrity, which our team executed flawlessly.
Owing to the vast amount of data on the homepage, we experienced a hindrance with respect to the speed of the app. To fix this, we incorporated lazy load and leveraged proper image compression. In addition, we included a large number of animations which further lowered the load time. However, our technical team utilized their expertise to address and overcome this.
It was important to simplify the onboarding process for delivery executives as the entire business revolved around efficient deliveries. Our team achieved this by building an upfront and direct onboarding process where the only requisite was uploading appropriate documents on the part of the delivery executives. Once these documents were vetted and approved, they were free to start deliveries.
Our team automated the payment mechanism to keep it simple and straightforward. For example, after receiving customer payments, the platform would automatically pay the restaurant managers within 6 hours of delivery after deducting the platform commission. Subsequently, the delivery executive was paid after the platform calculated the delivery charges based on the total price and distance covered.
To help the restaurant manager efficiently keep tabs on orders and availability, we designed an inventory system that would update stock records in real-time. We also built an option for the manager to get an overview of the inventory so that they could accept and deny orders accordingly.

Our staff fully complied with the client's requests and substantially outperformed their expectations by launching their multi-service app that brings food, groceries, and much more to customers whenever and wherever they want. Here are some of the highlights of our partnership—

A flawless, quick-loading application with a wide range of features.
An intuitive user experience with a user-friendly UI.
A reliable, secure website that cannot be violated in terms of data security.

We appreciate the opportunity to establish a dependable working relationship with this client as a result of our focused engagement. Initially, after completion, the client requested our services in the continuous monitoring of their application. Later, they wished to focus more on their platform's brand creation and marketing.

Lenny Testimonial

The client already had an existing food application for their multi-service delivery business. However, the application operated with standard features and delivered a conventional user experience. This made them want to rebuild and update their application to suit the needs of modern customers. In light of this, they came to our team intending to update their web application in order to help them correct any errors while growing their business. The client was assisted by our Dedicated Teams and their professional experience in Web Development, Mobile App Development, UI Design and Implementation, and Performance Optimization. As a result, we successfully developed three separate applications for order placement, restaurant management, and order delivery. In addition to this, we built two admin panels, one for the restaurant manager and one for the platform administrator.

Our collaboration proved fruitful for the client, who received an updated and modern food delivery application for the smooth operation of their business.

1 year

Lenny Testimonial 2

Digital transformation often comes with challenges of its own. Here are some issues we faced during our collaboration with the client—

Overcoming linguistic barriers between the client and our team.
Conveying the importance of modern and advanced features.
Rectifying the translation errors of their existing application.
Guaranteeing timely deliveries.
Simplifying order placement and adding multiple payment methods.
Customizing the notification feature to include real-time notifications on the application.
Providing customization options for every order and every product selected by customers.
Ensuring optimum security of data.
Acquiring the desired load time to deliver a speedy and seamless user journey.
Designing an effortless mechanism for the smooth onboarding of delivery executives.
Streamlining the handling of payments between delivery executives, restaurant managers, and customers.
Developing a system for the restaurant manager to keep track of custom orders and inventory.

Heading

48.3% Increase in Orders

Outcome

The wonderful UI delivered by our platform led to an increase in orders by 48.3%.

Heading

1000+ Satisfied Customers

Outcome

The seamless order placement, payment, and delivery process helped drive customer satisfaction.

Heading

75% Decrease in Customer Churn

Outcome

The simple and straightforward workflow helped decrease customer churn by 75%.

API & Microservices

Digital Design & Branding

DXP Strategy & Consulting

Mobile App Development

Performance Optimization

Product Scaling

Product-Market Fit

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Flutter

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Food & Beverages