Why Image Optimization is Important for a Website?  

27 Nov, 2019 blog
Auxesis Infotech Auxesis Infotech

Yes, images say a lot more than words. Anyone from a web guru to a normal internet user can tell you why images are so important. For a fact, they are not just restricted to entice users’ eye, images also help drive traffic to a website. Wondering how? Well, it image optimization! It doesn’t matter if optimizing image is your priority of not, the fact is it should be done to drive more and more traffic to your website. Now, you must be wondering how image optimization is directly related to the website’s traffic. That’s what we are going to understand here. 

 

What is Image Optimization?


Image optimization is a process of converting images in the right dimension, resolution, size, and format for high-quality output. From resizing to caching to compressing, there are different ways of optimizing an image. Website image optimization refines images in order to reduce load times, lighten pages, and lessen the burden of network resources.

 

Perks of Optimizing Images

  • Improve Page Speed

Yes, images too play an important role in improving the page load time and speed. They are a heavy piece of content, and hence, can reduce the loading time and speed of your website. No visitor wants to wait. This means ensuring your website load to work quickly and smoothly is one of the most important aspects of user experience along with overall website performance. 

  • Improves SEO Ranking

Once you have chosen to optimize images, the SEO ranking of your website will automatically affect in a positive way. Great image enhance the user experience, which in return increase the user engagement on a website. It’s not just the good images, but with websites with faster speed rank better. 

  • Enhance User Experience

By now, you must have got an idea that image optimization somewhere also enhances the user experience. Optimized images include proper titles and alt text. These optimized images are used by both screen readers and search engines to know what your image is all about. As a result of that, the user experience of a website gets better. 

  • Boost Conversion

Once you have successfully increased your search ranking through optimized images, the chance of getting more conversions will increase. For a fact, the page load speed and conversion is directly related to each other. This means that if your website is well optimized and has good load speed, then more and more users will land on your website, and hence, you will get more conversions.

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With this, here we come to the conclusion! In this digital world, anything or everything related to your website matters for the overall performance. To know more about this image optimization and its perks, connect with Auxesis Infotech. They are experts with vast knowledge in the field of web design and development.

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