There are some steps which if you follow on regular basis can help you in optimizing your website and results in better search engine rankings. To get your website on the first page of the search engine is not an easy task. It requires lots of dedication, tenaciousness, and creativity. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
It all starts with keywords, all the results we get from a search engine are nothing but keywords. Search engine show results according to the keywords you have entered. So keyword optimization is the first and most important factor by which you can increase your website ranking. Google Keyword Planner tool will let you know the competition among keywords. From that, choose keywords for your website which are highly searched but competition between them is low.
Decent content, keeping keywords in mind-
Posting good content on a regular basis using appropriate keywords can definitely be an important way to optimize . Nothing can be better than a quality content which is fun to read, easy to get through and solve its purpose well. One should also remember while creating content that they should avoid keyword stuffing- that is over usage of keywords as it can adversely affect the ranking.
Your page title must be in the range of 35-65 characters including spacing. The title should include focused keyword but it should be in a descriptive manner. For example, if your article is about SEO techniques then an effective title can be Top 10 SEO techniques or any other related meaningful phrase.
To add a keyword phrase in H1 tags will help you in website optimization. Google also pay more attention to H1 tags. But again don't just add it only for the keyword. Add only if it makes heading easy to understand.
Page load speed-
If your web page takes too long to load, that too is a negative sign in search engines because it's quite frustrating from a user's point of view. Google knows that slow pages leave an unworthy user experience, therefore, loading time also considered as a ranking factor. There are so many tools available which not only tell you which of your site's page is running slow but also gives you suggestions on how to optimize your page speed. Google Page Speed Insights is one of the examples.
Internal and External Links-
Links within your website are internal and links that lead to other websites are external. Words used in your links (aka “anchor text”) can affect your ranking as well, so links should be intuitive and should help the user to advance to the next logical or interesting page.
Above are some techniques which can be helpful in optimizing your website. If your website is fully optimized then no one can stop you in getting high rankings in search engines.