So, it is good to be ahead in the competition. When coming to web design & development trends, we shouldn't ask what is in trend today we should rather ask what will be in trend tomorrow.
In this article, we have tried to gather the most reliable web design & development trends to follow & implement in 2018. Whether you are a designer, developer or maybe the website owner, you should be aware of them.
HTTPS(Hypertext Transfer Protocol Secure) is the secure version of HTTP, the protocol wherein data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted.
HTTPS not only give you security and authenticity but it also gives you the advantage over HTTP when it comes to search engine rankings and SEO. The following years are going to be ruled by HTTPS because search engines prefer sites that are more secure and users also expect a reliable and private user experience.
And around 43% of users leave a website after seeing a security alert message, so now it becomes very important to secure your website.
The single-page websites have many advantages. All the important information is on the one page only. These type of websites saves visitors from complex navigations and user can visit a site in one go by simply just scrolling the page. Although the use of one-page websites is limited as they can't be suited for e-commerce websites but these are the best-suited ones for the businesses which wanted to present their services in a simplified and more engaging manner. One-page websites are more user-friendly. Also, the cost of making single-page is very much less when compared to the cost of other types of websites. The single-pagers with extraordinary design usually draw attention which brings an impressive increase in conversion.
In 2017 we have seen the initiation of asymmetrical and unique ‘broken’ layouts, and this web design & development trend will still be working strongly in 2018.Although big brands having so much content still use regular grid-based structures, we can foresee an increment in the use of unorthodox layouts across the web, as brands always do something unusual to set themselves apart from the crowd.
Jane Portman(an independent UI/UX consultant specializing in web application design): Since I work primarily with web applications, my forecast relates to them. I hope that 2018 will bring better answers to the same old questions! How do we figure out if the user is truly getting value beyond simple "activation"? What is the real-life formula for success metrics? How do we build an app for multiple use cases? The tools keep improving, and affordable technology — from basic personalization to advanced analytics and AI — should help us find the right answers.
In terms of visual design, we've already polished the popular apps to the moon and back! Maybe too much, if you remember Skype and Dropbox redesigns in 2017. Now it's time to make high-end aesthetics more affordable for SaaS founders around the world. As SaaS craftsmanship becomes more refined each year, we should expect another wave of frameworks and ready-made UI solutions.
For 2018, we can expect to observe more innovative color schemes that are bold and bright; often mixing colors that might seem horrible together but work beautifully.
From the last few years, we have seen that flat design was much-adapted web design & development trend over dimensional colors, but gradients will make a big comeback in 2018. A normal gradient background can also be the ideal on-trend solution if you don’t have any other pictures to work with.
It is also an astonishing and unique web design & development trend which are widely accepted by e-commerce websites. It's believed that it will benefit the businesses to a large range. Even if users are not active on the site they get notifications of any type of changes on the website. The main advantage of using push notifications for websites is that one can keep their users highly engaged without any significant effort.
Animation is a fresh norm in web design and development trend. It allows one to explain message in an efficient way, it drives attention and helps to tell a story in a few seconds.
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So after going by the above article, you now know the web design & development trends to follow & implement in 2018 when it comes to web designing and development to meet the pace and quality. For any further information and assistance do contact- Auxesis Infotech