Skip to main content

How we delivered a fully functional, customer-centric e-commerce website to digitize the sales process for a collection of dental care products.

The client initially wanted to transform their brick-and-mortar-based business by building an online presence, which was successfully carried out by the Auxesis team through an elaborate portfolio website. In the early stages, this helped the client scale their digital presence and reach a larger audience. Now, they wanted to create a digital platform where customers could effortlessly browse and purchase their products. Our technical expertise with reference to digital platforms enabled us to easily apprehend the client's requirements and deliver just what was ordered. Our team helped them achieve the virtual launch of their three latest products while creating an online market for the rest.

Additionally, we were productive in increasing online traffic for the e-commerce site and reducing the bounce rate. The client had anticipated business growth up to a certain point. However, Auxesis was successful in surpassing their expectations by about 30%.

    Beauty, Lifestlye and Healthcare
    1+ Years, Ongoing

Tech Stack

Amazon AWS

Service Provided

Cloud & DevOps
Dedicated Teams
Digital Design & Branding
E-Commerce Strategy & Implementation
Product Design Strategy
Product-Market Fit
UI Design & Implementation
Web Development

 “Auxesis has displayed great versatility when it comes to the technologies they use. They really understood our requirements and made sure to incorporate each and every one of them beautifully.”

Mukund Mehta

Head of Marketing

About The Client

A company that manufactures and sells a range of oral healthcare products. Their focus is on the infusion of innovation in the field of Nutraceuticals and FMCG through top-quality products. The organization was instituted with a vision to develop top-notch dental healthcare products to address the daily needs of consumers. By raising awareness and making oral hygiene products readily accessible to everyone, the client hopes to bring about a behaviORAL evolution. They want people to enjoy and feel secure practicing good oral hygiene.

6 Years of Operation
60+ Employees
Pan India Functionality


The client's main focus was on acquiring customer validation for their wide range of oral and dental care products. They had previously worked to establish an online presence through an elaborate portfolio website, and now they wanted to bring their products directly to the customers. Our team carefully considered their requirements and proceeded with the end-to-end designing and development of a customer-centric, action-oriented, seamless, and agile e-commerce website to meet the client's needs.

Why & how we were chosen?

We were introduced to this project at a time when the client was still contemplating the development of a portfolio website for their range of oral care products. We helped them accomplish the same as they lacked a significant online footprint. Deeply impressed with the intricate work we did on their portfolio website, the client decided to take another stride with our team of experts for their e-commerce website. We invited them to partake in a product discovery workshop where we presented ideas for an effective and robust system featuring a seamless workflow, smooth backend data, and excellent user experience. We clearly recognized that the products being sold by the client were related to healthcare, which made it important for us to present each product with specified information related to its ingredients. Our insightful ideas and overall understanding of the project further encouraged them to select us.


Every project faces unique difficulties that could impair its effectiveness or agility. Here are some examples of problems we encountered while creating this endeavor and successfully overcame.

  • Designing an informative web page without making it tedious or monotonous.

  • Continuous consultation and planning to establish a powerful digital foundation.

  • Ensuring the design parameters satisfy each stakeholder.

  • Building a swift and agile website with reduced load time.

  • Guaranteeing minimal clicks across the entire website.

  • Creating a seamless checkout experience for the customers.

  • Building a fully automated shipment tracking system.

  • Constructing an efficient support channel to prioritize customer grievances.

  • Maintaining the integrity of the e-commerce website for mobiles.

  • Ensuring SEO-friendliness and web standard compatibility.

Solution Design

We assisted them in overcoming a variety of business challenges throughout the course of our collaboration and overall engagement. Among them, the following stand out:

  • Keeping in mind the need to deliver maximum information without inspiring boredom in the customers, our team brainstormed to design various tabs with relevant titles for the customers to read and understand effortlessly. We applied logical text formatting to present information to the customers in an appealing manner without compromising on any facts or specifics.

  • Creating a responsive website that provides an outstanding user experience was one of the main goals. Throughout the entire process, it ought to keep the user's interest. Constant consulting and strategizing allowed our team to be effective in giving the information a balanced and appealing presentation.

  • We made sure to address every input while continuously coordinating with the various stakeholders, considering the unique requirements they put forth. The project being an e-commerce website, our team intelligently minimized the use of animation so as to not distract the customers. We did, however, decide to spruce up the CTAs with some animation for extra emphasis.

  • E-commerce websites typically involve the use of numerous images and videos, which tend to disturb the website's overall speed. In order to avoid such disruptions, we decided to build a separate server dedicated to them, which would effectively protect the user experience without compromising the quality of the images and videos. In addition to this, we made sure to keep the code clean so as to not hamper the speed of the e-commerce website.

  • Focused on delivering an exceptional e-commerce experience to the customers, we devised a plan to ensure that no page is further than 3-4 clicks away for the users. We made sure that every product-detail page opens on a separate tab so that the number of clicks needed can be minimized. We also refrained from designing additional buttons on the Cart. The thought process behind this was to increase conversion rates.

  • Bearing in mind the use case of customers, we developed two different kinds of checkout methods for the two most commonly recognized types of customers. The first method was a quick checkout for the decisive customers who know exactly what they need and wish to proceed directly to checkout without scrolling through additional pages. For these customers, we added the "Buy Now" option that takes them from the product-detail page straight to the checkout section. The second method was designed for customers who like to scroll through various options before deciding on a purchase. We added the "Add to Cart" option allowing them to reserve multiple products in their cart while they browse other products.

  • Customers purchasing certain products would naturally expect to be able to track the shipment of their purchase until it reaches them. However, providing this feature to the customers proved difficult owing to a lack of information related to shipping API. Putting a lot of thought into it, our team came up with a solution by building a code that would help us design a system based on the best possible event tracking. We placed the tracking option on a dedicated space on the homepage right next to the current order.

  • It was extremely important to the clients to be able to address customer complaints efficiently and productively. So we created an in-house real-time support channel to do just that. Our support system would allow customers to raise requests against their particular orders easily.

  • The prime focus of the client was on the mobile-first approach. We used the bootstrap CSS framework to ensure responsiveness when developing the front-end infrastructure. Furthermore, we paid close attention to the font to boost mobile readability. In addition, we made sure that the CTAs did not hinder customers' clicks and even made them sticky so as to not miss out on any sales opportunities.

  • Our team was extremely effective at conducting an in-depth study and putting it into practice to produce SEO-friendly content, especially for the product detail page, considering the products were the primary revenue generators.

“Auxesis did a great job creating an e-commerce platform for us. By digitizing our complete company and establishing a vital e-commerce presence, they really assisted us in expanding our business.”

Mukund Mehta

Head of Marketing

Future Plan

We were able to forge a reliable working relationship with this client thanks to the complete professional collaboration process. The website has been under constant upkeep for the past 12 months.We have frequently been discussing and contemplating introducing fresh and innovative features to revolutionize user experience.


It goes without saying that we were incredibly successful in creating a top-notch e-commerce website and expanding the client's business. Here are a few of the highlights:

  • A fully functional e-commerce website presenting all their products with a dash of animation.

  • An uncomplicated website with seamless tracking and support with good loading speed.

  • Productive mobile-first front-end web development.

  • Confirmed compliance with the newest web standards and SEO friendliness.

  • A methodical Q&A cycle that guarantees 24-hour web preparedness.

  • Integration of major UI/UX attributes.


30% Market Expansion

Our constant strategizing helped reach a 30% market growth, additionally resulting in cost savings.

10,000+ Happy Customers

Adopting an intuitive approach enabled us to satisfy and delight over 10,000 customers.

25% Business Growth

We observed 25% business escalation owing to our dedicated development process.

Let's Build Your Next Digital Product?

Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.


We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.


We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.


We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.

Innovation & Creativity

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

Customer Support

Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.

Client Satisfaction

We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.

Our Clients

Kaya Catering
Dan's Fan city
Minoxidil Max
Minoxidil Max
Renter Inc.
Store Brands
Malena Grace
Potluch Chef
Foolad 24
Flamingo Royale
Growth Enabler
Bijles Huis
Hockey Fam
Max Property Group
OxyBridge trinity Partners
convenience store
Rude boy jerk sauce
Kaya Catering
Dan's Fan city
Minoxidil Max
Store Brands
Foolad 24
Hockey Fam

Clutch & GoodFirms Reviews

30 Reviews

Our success is demonstrated by having the most reviews compared to competitors.

Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.


Richard Halderthy

Director Brand & Communications, Saint Gobain Ltd

30 Reviews

Powered by Clutch

I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.


Ryan Titley

Director of Projects, ERRIN

30 Reviews

Powered by Clutch

Get in touch with us!

Please fill in the form below, and one of us will get you or respond to your queries soon.

What would you like to do?
What services are you looking for?
One file only.
100 MB limit.
Allowed types: txt, rtf, pdf, doc, docx, odt, ppt, pptx, odp, xls, xlsx, ods, jpg, png.