How we delivered a fully functional, customer-centric e-commerce website to digitize the sales process for a collection of dental care products.

We were introduced to this project at a time when the client was still contemplating the development of a portfolio website for their range of oral care products. We helped them accomplish the same as they lacked a significant online footprint. Deeply impressed with the intricate work we did on their portfolio website, the client decided to take another stride with our team of experts for their e-commerce website. We invited them to partake in a product discovery workshop where we presented ideas for an effective and robust system featuring a seamless workflow, smooth backend data, and excellent user experience. We clearly recognized that the products being sold by the client were related to healthcare, which made it important for us to present each product with specified information related to its ingredients. Our insightful ideas and overall understanding of the project further encouraged them to select us.

We assisted them in overcoming a variety of business challenges throughout the course of our collaboration and overall engagement. Among them, the following stand out:

• Keeping in mind the need to deliver maximum information without inspiring boredom in the customers, our team brainstormed to design various tabs with relevant titles for the customers to read and understand effortlessly. We applied logical text formatting to present information to the customers in an appealing manner without compromising on any facts or specifics.

• Creating a responsive website that provides an outstanding user experience was one of the main goals. Throughout the entire process, it ought to keep the user's interest. Constant consulting and strategizing allowed our team to be effective in giving the information a balanced and appealing presentation.

• We made sure to address every input while continuously coordinating with the various stakeholders, considering the unique requirements they put forth. The project being an e-commerce website, our team intelligently minimized the use of animation so as to not distract the customers. We did, however, decide to spruce up the CTAs with some animation for extra emphasis.

• E-commerce websites typically involve the use of numerous images and videos, which tend to disturb the website's overall speed. In order to avoid such disruptions, we decided to build a separate server dedicated to them, which would effectively protect the user experience without compromising the quality of the images and videos. In addition to this, we made sure to keep the code clean so as to not hamper the speed of the e-commerce website.

• Focused on delivering an exceptional e-commerce experience to the customers, we devised a plan to ensure that no page is further than 3-4 clicks away for the users. We made sure that every product-detail page opens on a separate tab so that the number of clicks needed can be minimized. We also refrained from designing additional buttons on the Cart. The thought process behind this was to increase conversion rates.

• Bearing in mind the use case of customers, we developed two different kinds of checkout methods for the two most commonly recognized types of customers. The first method was a quick checkout for the decisive customers who know exactly what they need and wish to proceed directly to checkout without scrolling through additional pages. For these customers, we added the "Buy Now" option that takes them from the product-detail page straight to the checkout section. The second method was designed for customers who like to scroll through various options before deciding on a purchase. We added the "Add to Cart" option allowing them to reserve multiple products in their cart while they browse other products.

• Customers purchasing certain products would naturally expect to be able to track the shipment of their purchase until it reaches them. However, providing this feature to the customers proved difficult owing to a lack of information related to shipping API. Putting a lot of thought into it, our team came up with a solution by building a code that would help us design a system based on the best possible event tracking. We placed the tracking option on a dedicated space on the homepage right next to the current order.

• It was extremely important to the clients to be able to address customer complaints efficiently and productively. So we created an in-house real-time support channel to do just that. Our support system would allow customers to raise requests against their particular orders easily.

• The prime focus of the client was on the mobile-first approach. We used the bootstrap CSS framework to ensure responsiveness when developing the front-end infrastructure. Furthermore, we paid close attention to the font to boost mobile readability. In addition, we made sure that the CTAs did not hinder customers' clicks and even made them sticky so as to not miss out on any sales opportunities.

• Our team was extremely effective at conducting an in-depth study and putting it into practice to produce SEO-friendly content, especially for the product detail page, considering the products were the primary revenue generators.