"They approach every task personally, which fosters a long-lasting working relationship. When it comes to all facets of interface and experience design, Auxesis is the ultimate professional."
A database of information about films and TV shows that can be accessed online, including cast and crew lists, plot summaries, and ratings. For OTT and movie audiences, they aspired to create a one-stop resource for the quandary of WHAT, WHERE, & WHEN to WATCH. They even intend to offer a special platform where people may interact over films and TV series. The development of this platform aimed to help users make the right entertainment choices. Moreover, they want to be the top platform in India and the entire world for fostering connections amongst viewers who share a passion for certain films or television series.
Initially, the client had ideated an OTT guide delivering data related to movies and other entertainment shows. In addition, they wanted the design to embody a social media platform for users to connect and interact over such films and shows. Our technical aptitude, coupled with our skillful design team, helped bring the client's idea into reality.
The client got in touch with us for the development of his basic idea into an MVP. In order to better understand the client's requirements, we conducted a product discovery workshop where we demonstrated our expertise in Product Design Strategy and Web Development. We showcased our ideas through a wireframe which we displayed in a pictorial format. Leveraging our proficiency in MVP Development and Performance Optimization, we emphasized the importance of a smooth user journey. This greatly impressed the client, who then decided to collaborate with us in turning their ideation into reality.
Every business faces distinctive challenges that could reduce its efficacy or responsiveness. Here are a few examples of problems we encountered and surpassed while developing this project.
We assisted them in overcoming a variety of business challenges via our collaboration and general engagement. The following stand out among them:
Homepage: Here, data was supposed to be imported based on various parameters such as top-rated movies, latest releases, and more. The large number of films and entertainment shows negatively impacted the page's loading time. We resolved this issue by ensuring only 20 movies are fetched to the homepage for every parameter. We also included a lazy load to keep the speed intact and facilitate a smooth user journey.
Listing Page: The search results were overabundant, even with our option for Advance Filters. This compelled us to display information in batches of 20, where every scroll would show the next batch. As a result, we achieved our desired speed and efficiently promoted customer retention by preventing them from getting annoyed.
Detail Page: As the name suggests, this page supported a great volume of data, including movie details, comments, reviews, etc. We also included actions such as "Watchlist," "Seen," "Book Tickets," and more. However, information about "Related Movies" was the primary culprit when it came to increased load time. We addressed this by fetching data in batches and also added a section-wise lazy load to maintain the speed of the page.
Timeline Page: Lazy loading helped address the dilemma surrounding this page as well. We displayed fixed comments with every post, avoiding compromising on real-time data.
“Auxesis did not just interpret our needs flawlessly, they made suggestions of their own which ultimately helped in the enhancement of the user experience.”
Our collaboration paved the way for a robust and reliable professional relationship with the client. They wanted to postpone any major developments and focus primarily on establishing a Product-Market Fit. Meanwhile, our team has been entrusted with supervising Performance Optimization and Continuous Monitoring.
We effectively helped the client turn their idea into actuality by developing the OTT guide solution as they envisioned. Here are a few of the highlights:
Our focus on creating a social space for users led to a 38.5% increase in user engagement.
Our emphasis on delivering a flawless user journey substantially increased user retention.
Owing to our social media platform, the client witnessed a considerable improvement in the number of audiences.
Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.
We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.
We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.
We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.
Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.
Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.
We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.
Our success is demonstrated by having the most reviews compared to competitors.
Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.
Director Brand & Communications, Saint Gobain Ltd
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I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.
Director of Projects, ERRIN
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