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How we delivered a web platform to publish information about movies and TV shows while helping entertainment buffs connect with each other.

The client had envisioned an online web platform that would act as a guide to OTT platforms for users and enthusiasts of the entertainment industry. They wanted to design an online platform where the audience could ascertain what movie or TV show they should watch, which OTT platform they could watch it on, and when. They also wanted to create a secure space where movie buffs or entertainment fanatics could connect and communicate with each other, much like on social media platforms. Owing to our expertise in DXP Strategy and Consulting, MVP Development, UI Design and Implementation, and Web Development, we were able to flawlessly develop the product proposed by the client. As a result, we successfully turned their concept into reality

    Media, Entertainment & Publishing
    1 year of Core Development followed by Application Development

Tech Stack


Service Provided

API & Microservices
Continuous Monitoring
Dedicated Teams
Digital Design & Branding
Digital Prototyping
DXP Strategy & Consulting
Mobile App Development
MVP Development
Performance Optimization
Product Design Strategy
Product-Market Fit
Support & Maintenance
UI Design & Implementation
Web Development

"They approach every task personally, which fosters a long-lasting working relationship. When it comes to all facets of interface and experience design, Auxesis is the ultimate professional."

Anjan Mahtre


About The Client

A database of information about films and TV shows that can be accessed online, including cast and crew lists, plot summaries, and ratings. For OTT and movie audiences, they aspired to create a one-stop resource for the quandary of WHAT, WHERE, & WHEN to WATCH. They even intend to offer a special platform where people may interact over films and TV series. The development of this platform aimed to help users make the right entertainment choices. Moreover, they want to be the top platform in India and the entire world for fostering connections amongst viewers who share a passion for certain films or television series. 


Initially, the client had ideated an OTT guide delivering data related to movies and other entertainment shows. In addition, they wanted the design to embody a social media platform for users to connect and interact over such films and shows. Our technical aptitude, coupled with our skillful design team, helped bring the client's idea into reality

Why & how we were chosen?

The client got in touch with us for the development of his basic idea into an MVP. In order to better understand the client's requirements, we conducted a product discovery workshop where we demonstrated our expertise in Product Design Strategy and Web Development. We showcased our ideas through a wireframe which we displayed in a pictorial format. Leveraging our proficiency in MVP Development and Performance Optimization, we emphasized the importance of a smooth user journey. This greatly impressed the client, who then decided to collaborate with us in turning their ideation into reality. 


Every business faces distinctive challenges that could reduce its efficacy or responsiveness. Here are a few examples of problems we encountered and surpassed while developing this project.

  • Designing a unified and comprehensive website.
  • Accumulating, managing, and displaying information in a streamlined manner.
  • Importing large volumes of data without hindering the user journey.
  • Building and maintaining the load time for the homepage, listing, detail, and timeline pages.
  • Displaying reviews in an organized manner.
  • Managing real-time comments and replies on the timeline and profile pages.
  • Developing a complete, feature-rich website within the given schedule. 

Solution Design

We assisted them in overcoming a variety of business challenges via our collaboration and general engagement. The following stand out among them:

  • The first step was designing a conasolidted website representing an online database of information and details about various movies and TV shows. Owing to the large volume of information, we leveraged the expertise of our design team in addition to the client’s considerable input. This ultimately enabled us to easily integrate all the information in a pictorial format.
  • Data management was the next most important part of the project. The foremost concern was the vast database attached to the entertainment industry. We handled this by scraping data from the IMDb (Internet Movie Database) in a steady and organized manner. Next came the scrutiny surrounding X-Rated movies and TV shows. The primary issue was with movies and entertainment shows rated "X" in India but not in other countries. This made it difficult to filter the data being imported into our platform. So our team came up with the idea of incorporating country-specific parameters and filters to address this efficiently.
  • Handling the large amount of information attached to our project required an equally large server. Our qualified team recognized the impracticality of real-time data import in the initial stages. To resolve this, we bifurcated the data importation process into two parts, separately dealing with listing page data and detail page data, respectively.
  • Owing to the many components at play, we recognized the importance of managing the load time for the home, listing, detail, and timeline pages. For each respective page, we resorted to the following solutions—

Homepage: Here, data was supposed to be imported based on various parameters such as top-rated movies, latest releases, and more. The large number of films and entertainment shows negatively impacted the page's loading time. We resolved this issue by ensuring only 20 movies are fetched to the homepage for every parameter. We also included a lazy load to keep the speed intact and facilitate a smooth user journey.

Listing Page: The search results were overabundant, even with our option for Advance Filters. This compelled us to display information in batches of 20, where every scroll would show the next batch. As a result, we achieved our desired speed and efficiently promoted customer retention by preventing them from getting annoyed.

Detail Page: As the name suggests, this page supported a great volume of data, including movie details, comments, reviews, etc. We also included actions such as "Watchlist," "Seen," "Book Tickets," and more. However, information about "Related Movies" was the primary culprit when it came to increased load time. We addressed this by fetching data in batches and also added a section-wise lazy load to maintain the speed of the page.

Timeline Page: Lazy loading helped address the dilemma surrounding this page as well. We displayed fixed comments with every post, avoiding compromising on real-time data.

  • Our team dedicated special attention to building a solid review mechanism to showcase all user reviews in an organized manner. Since reviews were not as simple and straightforward as we had hoped, we proceeded with a bifurcation, according to the reviewers. At this point, we included four categories, namely "You," "Everyone," "Friends," and "Critics ."Here, "You" showcased the reviews provided by the user; "Everyone" showcased all the reviews provided by all users in general; "Friends" showed reviews by the user's friends and connections; and "Critics" showed the reviews provided by movie critics. It was important to build separate roles on the website to categorize such reviews, which we did.
  • Due to the platform's use of Drupal, it was rather difficult to manage real-time comments and responses without sacrificing load time. Additionally, every submission led to a page reload. This pushed us to customize the plugins and make use of jQuery to achieve a real-time comment and review mechanism without page load.
  • Our technological proficiency and design expertise enabled us to complete the development of the client's OTT guide platform within the given timeline. Following the client's requirements and specific instructions, we created a social platform where users can have individual profiles, followers, and more. We facilitated the appropriate display of information by building certain custom categories such as "Topics of the Day," "Trending Movies," etc. We also added some automated attributes like "Top Reviewer of the Month," which would help users socialize and maintain retention.


 “Auxesis did not just interpret our needs flawlessly, they made suggestions of their own which ultimately helped in the enhancement of the user experience.”

Anjan Mahtre


Future Plan

Our collaboration paved the way for a robust and reliable professional relationship with the client. They wanted to postpone any major developments and focus primarily on establishing a Product-Market Fit. Meanwhile, our team has been entrusted with supervising Performance Optimization and Continuous Monitoring.  


We effectively helped the client turn their idea into actuality by developing the OTT guide solution as they envisioned. Here are a few of the highlights:

  • A functional website for entertainment buffs delivering information about movies and TV shows.
  • An easygoing website with seamless navigation and good loading speed.
  • A social media solution for users to connect over their common attraction for entertainment.

38.5% Boost in Customer Engagement

Our focus on creating a social space for users led to a 38.5% increase in user engagement.

18.2% User Retention

Our emphasis on delivering a flawless user journey substantially increased user retention.

Audience Enlargement

Owing to our social media platform, the client witnessed a considerable improvement in the number of audiences.

Let's Build Your Next Digital Product?

Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.


We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.


We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.


We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.

Innovation & Creativity

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

Customer Support

Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.

Client Satisfaction

We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.

Our Clients

Kaya Catering
Dan's Fan city
Minoxidil Max
Minoxidil Max
Renter Inc.
Store Brands
Malena Grace
Potluch Chef
Foolad 24
Flamingo Royale
Growth Enabler
Bijles Huis
Hockey Fam
Max Property Group
OxyBridge trinity Partners
convenience store
Rude boy jerk sauce
Kaya Catering
Dan's Fan city
Minoxidil Max
Store Brands
Foolad 24
Hockey Fam

Clutch & GoodFirms Reviews

30 Reviews

Our success is demonstrated by having the most reviews compared to competitors.

Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.


Richard Halderthy

Director Brand & Communications, Saint Gobain Ltd

30 Reviews

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I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.


Ryan Titley

Director of Projects, ERRIN

30 Reviews

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