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How we launched an up-and-running e-commerce website to facilitate the digital representation of a fresh business idea.

The client had an unripe idea for a business that they wanted to kick off with an e-commerce website. Their primary goal was to establish an online presence and make a mark in the beauty industry. They were focused on giving life to their ideas and actualizing their business conception. Our technical prowess and knowledge, in addition to our experience with e-commerce strategies and implementation, enabled us to successfully launch their product while capturing 20% of the market on entry. Our qualified team efficiently helped them give shape to their raw idea.

We also succeeded in boosting the e-commerce site's online traffic and lowering the bounce rate. Our team was successful in delivering a seamless e-commerce experience while meeting all the requirements put forth by the client.

    Retail & E-commerce
    2+ Years, Ongoing

Tech Stack

Amazon AWS

Service Provided

API & Microservices
Dedicated Teams
Digital Design & Branding
Digital Prototyping
E-Commerce Strategy & Implementation
Product-Market Fit
UI Design & Implementation
Web Development

"The patience and understanding with which the Auxesis team communicated with us and handled our project were commendable, especially considering our newbie status in the business."

Dr. Deena Al Asfoor


About The Client

A company that identifies and sells an extensive list of high-quality, affordable beauty products from various brands. They strive to tailor an experience that is specific to the customer's skin type and personal preferences. The company was founded with the intention of providing top-notch cosmetics, skincare, and other products that would cater to customers' individual requirements. They aim to accommodate the needs of every woman with products they believe in.


The client's prime target was to bring their idea to life by securing their place in the beauty industry. For this, they recruited our expert assistance to create an online identity and build a brand. To meet the client's needs, our team meticulously considered their requirements before moving forward with the end-to-end designing and building of a seamless and agile e-commerce website focused on the customer.

Why & how we were chosen?

We were approached by the client with nothing but an idea. They had envisioned an e-commerce website that would help them develop a brand identity for their services delivering exceptional cosmetics and skincare products to customers. We requested their participation in a workshop for product discovery, where we proposed ideas for a powerful and dependable system with a fluid workflow, smooth backend data, and outstanding user experience. Due to the fact that they lacked a sizable internet presence, we presented ideas for achieving the same. The thorough consultation, strategizing, and transparency of communication delivered by us drove the client to proceed with our team.


Every venture encounters particular challenges that may limit its effectiveness or adaptability. Here are some instances of issues we ran into during the creation of this project and overcame.

  • Designing an e-commerce website end-to-end for a novice client with a non-technical background.

  • Developing the website with minimal input with reference to design and layout.

  • Building a quick and flexible website with a lowered load time.

  • Ensuring minimal clicks across the entire website for a seamless user experience.

  • Displaying real-time purchases and activities on the homepage of the website.

  • Building a multilingual website with a custom translator.

  • Preserving the integrity of the e-commerce website for mobiles.

  • Ensuring SEO-friendliness and web standard compatibility.


Solution Design

Throughout our cooperation and general engagement, we helped them to overcome a number of business obstacles. Among them, the notable ones are:

  • We recognized the necessity for the website to incorporate comprehensible features for both the customers and the clients, considering their non-technical backgrounds. Our technical team made sure to design the backend framework in an uncomplicated way while designing a user-friendly interface. This enabled them to effortlessly add and alter data, upload images and videos, and overall have a seamless experience.

  • Developing an appealing website that provides an attractive user experience was one of the main focal points. The client provided us with a basic layout of what they wanted and gave us the freedom to improvise with the rest. This creative liberty enabled our design team to portray the client's idea in an exceptional manner. The team's emphasis on color selection and the hover effect deserves special mention.

  • Multiple images and videos are frequently used on e-commerce websites, which slows down the site's general loading time. Our focus was on eliminating such disruptions, and for that, we built a whole other server dedicated to such images and videos. We did so by writing clean code so as not to compromise the speed of the website. We also made sure that the quality of the images and videos was maintained.

  • In order to give customers an outstanding online shopping experience, we developed a strategy to make sure that no page is more than 3–4 clicks away from the users. We ensured that each product detail page opens in a distinct tab in order to reduce the number of clicks required.

  • The client wanted to track real-time purchases and other activities across their website in order to better understand customer retention. After conducting in-depth research, our team came up with a design that would display all purchases from the earliest to the latest. We even included the time and place of each purchase which showcased the credibility of the information.

  • As specified by the client, the website had to be translated into multiple languages. However, they preferred to rely on something other than Google Translate. Taking this into consideration, our team custom-coded an exclusive translator to include multiple languages manually.

  • Having a mobile-friendly interface goes a long way when it comes to e-commerce. Recognizing this, the client asked for a mobile-friendly website for their business. Here, we implemented the bootstrap CSS during front-end development in order to boost responsiveness and readability. We also incorporated sticky CTA buttons, which helped us stay on top of all sales prospects.

  • Given that the products were the main revenue generators, our team conducted a thorough analysis to create SEO-friendly content, especially for the product detail page.

“More than anything, we wanted to create a mark on the beauty industry and establish our brand identity. Auxesis helped us achieve both and in the best, most efficient way possible.”

Dr. Deena Al Asfoor


Future Plan

The entire professional collaboration process allowed us to establish a trustworthy working connection with this client, which we are grateful for. The client wanted to prioritize sustentation and upkeep rather than jumping right into upscaling, which was a mature decision for the long run. The e-commerce website has remained under our maintenance ever since.


We were incredibly successful in developing an excellent e-commerce website and establishing a brand for the client, who was a newcomer in the industry. Here are a few of the highlights:

  • An operational e-commerce website with real-time tracking of customer activities.

  • An easygoing website with seamless navigation and good loading speed.

  • Productive mobile-first front-end web development.

  • Guaranteed compliance with the newest web standards and SEO friendliness.

  • An organized Q&A cycle that ensures 24-hour web preparedness.

10% Conversion rate

Our focus on delivering a seamless user experience led to a 10% Conversion rate which in turn improved product credibility.

1000+ Happy Customers

We were able to successfully help the client bring his products to a wide customer-base which were ultimately well-received.

20% Market Capture on Entrance

Consistent research and strategies helped us enable the client in acquiring 20% of the market on entrance.

Let's Build Your Next Digital Product?

Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.


We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.


We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.


We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.

Innovation & Creativity

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

Customer Support

Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.

Client Satisfaction

We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.

Our Clients

Kaya Catering
Dan's Fan city
Minoxidil Max
Minoxidil Max
Renter Inc.
Store Brands
Malena Grace
Potluch Chef
Foolad 24
Flamingo Royale
Growth Enabler
Bijles Huis
Hockey Fam
Max Property Group
OxyBridge trinity Partners
convenience store
Rude boy jerk sauce
Kaya Catering
Dan's Fan city
Minoxidil Max
Store Brands
Foolad 24
Hockey Fam

Clutch & GoodFirms Reviews

30 Reviews

Our success is demonstrated by having the most reviews compared to competitors.

Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.


Richard Halderthy

Director Brand & Communications, Saint Gobain Ltd

30 Reviews

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I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.


Ryan Titley

Director of Projects, ERRIN

30 Reviews

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