How we achieved a significant digital capability augmentation of a Fortune 500 construction & manufacturing company, through strategy, consulting & solutions implementation

When the client got in touch with us, they were struggling with a set of major issues, that were severely crippling their content management experience, leading to increased cost and time wastage. Also, their existing digital set up was inefficient and unreliable. After carefully evaluating our background and portfolio, the client went ahead with our team.

Wes not only solved all their immediate issues in a matter of months, the expertise and the knowledge of our team shone through. They already had several vendors working on their portals, but the client was now looking for a team that can provide a better consulting & strategy in order to improve their existing digital infrastructure. Eventually they decided to entrust us with the task of management and continuous feature development their entire digital setup.

After 4+ years, we continue to manage and maintain their entire set up, bringing in effective digital strategy and continue to improve their digital experience platform.

Over the course of the total engagement & partnership, we helped them tackle a host of business challenges. Some notable among these are:

• Realization of a complex shares redeems platform to be used by 1,67,000. It needed a robust admin section for teams across various countries to manage the redeem points and perform export, import, approval, etc. Also, it needed strong security, and validation based on their employee code and internal passcode, on top of the standard Drupal authentication. Also, the platform needed to be extremely performant, since the number of concurrent users was supposed to be extremely high.

• Built with Drupal, the present setup of the sites was quite static and a lot of the page layouts were non-flexible. It caused tremendous trouble for the backend team, especially considering the vastness of the website network and how distributed the teams were across multiple countries. Our team strategized the rehaul of the pages across their most notable brands and provided a component- architecture. We made it possible for them to mix and match from a vast network of components, and create their own content pages with zero developer interference. 

•  Another huge challenge they were facing was being issued with content moderation. With such a vast array of content rolled out each day, they needed an extremely robust content approval and publishing mechanism on their site. They were still using a very primitive workflow. Our strategy team discussed the business requirement and after a lot of brainstorming, came up with a perfect recipe tailored to perfection to their business needs.

• At the time we took over, they were following a very inefficient translation and multilingual mechanism. It was prone to errors and was not covered within the content moderation process. Hence it was a cause of a huge headache for various stakeholders. Our team, in association with the Chief Media Strategist from their company, discussed how to streamline the process and introduce the content moderation flow to the translation mechanism as well.

• This company had a rich history of 350+ years. They wanted to rehaul their lackluster timeline section and for the same, they needed the suggestion of our UI/UX team. We presented them with several ideas and finally, we were able to deliver just what they needed.

• Another important aspect of our ongoing partnership is technical strategy and maintenance. Since their tech setup is so large in scale, it is also prone to sudden outages and urgent bugs and issues. And we are a one-stop-shop for all their technical issues. Whatever the issue is, our technical team strategizes and solves it. 

• The company had a very primitive job portal that needed a massive rehaul. The job portal was slow and buggy. Also, they had different portals for different countries and it was not unified, which was causing a lot of administrative challenges. Our technical team discussed various approaches with their stakeholders and finally decided that it was time to unify all the career portals under one roof through common API integration. They chose to go ahead and integrate Talentlink API.