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How we leveraged candid strategies and planning to establish a virtual presence for oral care products that were pre-existent in the physical market.

For our client, the principal target behind approaching us was to help them transform their brick and mortar based business by building and scaling their e-commerce presence. This would allow them to reach a much larger audience and grow their customer base tremendously across a wider target market. Our deep technical know-how in developing efficient digital platforms enabled us to efficiently assimilate the client's requirements and translate the problem statement into an effective digital solution. Using 3-dimensional effects and animation, we demonstrated the inception and evolution of their products for the benefit of their customers. Our team was successful in increasing online traffic and reducing the bounce rate. We persevered in building their brand identity which led to a substantial 27% increase in business growth.

    Beauty, Lifestlye and Healthcare
    2+ Years, Ongoing

Tech Stack

Amazon AWS

Service Provided

API & Microservices
Cloud & DevOps
Digital Design & Branding
Digital Prototyping
DXP Strategy & Consulting
UI Design & Implementation
Web Development

“They made the entire process quick and breezy. We loved how they simplified the technical aspects as that was initially most stressful for us.”

Mukund Mehta

Head of Marketing

About The Client

An organization that manufactures and sells a range of oral healthcare products. They strive to instill innovation in the field of Nutraceuticals and FMCG through high quality products. The company was founded with the objective of creating dental healthcare products to fulfill the daily needs of the consumers. The company aspires to bring in a behaviORAL evolution by creating awareness making oral care products easily accessible for all. They aim to make oral health a safe and delightful experience.

6 Years of Operation
60+ Employees
Pan India Functionality


When the client got in touch with us, they already had an established market presence with a large chain of brick and mortar stores. What they lacked was a strong online presence. They were missing out on an extremely large section of online audience and hence considerable business. They came to us with a mission to fix that by building a strong online brand through a web platform. Keeping this in mind, our team proceeded to build an engaging and appealing online platform as per the given requirements.

Why & how we were chosen?

Before approaching us, the client performed a thorough analysis with regards to our professional background and online portfolio. They were captivated by our digital expertise and award-winning solutions. We conducted a discovery workshop, where we put forth extremely useful solutions, the depth of which impressed them. We were able to bring several useful suggestions to the table, which further led them to select us.


Every project comes with its own set of challenges that may affect the agility or functionality of it. Here are some such challenges that we faced and capably overcame in developing this project.

  • Designing a simple and accessible backend structure for the client’s non-technical team.

  • Sketching the 3D animation and designs while considering the wants of each stakeholder.

  • Building an interactive and thought-provoking website.

  • Constant consulting and strategizing to build an exceptional digital infrastructure.

  • Paying close attention to UI/UX features as per the client’s guidelines.

  • Greater loading time owing to increased use of animation.

  • Ensuring web standard compatibility and SEO friendliness.

Solution Design

Our partnership with the client allowed us to bring out appropriate solutions to the difficulties they faced, some of which are explained below.

  • The foremost challenge was to design the backend framework in a way that proves effortless and uncomplicated for the client owing to their non-technical background. Our team did an excellent job in building a simple backend structure with a user-friendly interface that allowed them to seamlessly add and edit data, upload images, and more. They found it easy-to-use and quickly learned their way around it.

  • Taking into account the exclusive requirements set forth by the various stakeholders, we made sure to address each and every input while constantly coordinating with them. Our team worked tirelessly to create animated prototypes and presented them to the stakeholders for their feedback. This allowed the client to preview the designs and effectively contribute to the process.

  • One of the primary objectives was to build a proactive website which delivers a brilliant customer experience. It should hold the user’s attention throughout the entire experience. Our team was successful in presenting information in a balanced and appealing way in order to promote user engagement. Additionally, our flattering presentation of CTA buttons helped in increasing conversion rates.

  • The client had multiple products to be showcased through a single, comprehensive website. Our job was to make sure these products retained separate identities and that there was no competition among them. In order to meet customer requirements, we designed different landing pages for each product. This helped in curbing any user deviation between products.

  • We designed the website while including a great deal of animation, which is why we needed to blend the design in a way that did not distract users from the content. Since it was principally a portfolio website, it was important to preserve the significance of the content. Our design team did great work in selecting appropriate animations and organizing them in a way as to not downplay the beauty of the content.

  • Owing to the usage of heavy animations, there was an increase in the loading time of the website. This could have had an adverse effect on user experience. Our team intelligently designed engaging splash screens and included them as preloaders in order to keep the users occupied while the page was loading.

  • Our team was positively efficient in performing thorough research and implementation to create SEO-friendly content for the website while ensuring compatibility with the most recent web standards.

“Amazing work with the whole website. They really helped us grow by digitizing our entire business and establishing a virtual presence which is just what we needed.”

Mukund Mehta

Head of Marketing

Future Plan

2 years of professional collaboration has helped us establish a solid business relationship with this client. We have been entrusted with the continual maintenance of the website. As a result of how pleased and content they were with our work, they returned to employ our services when launching their product in an e-commerce portal.


Needless to say, we were more than successful in creating an online presence and taking the client’s business to the next level. Some of the highlights are:

  • A compact and uniform portfolio website showcasing all their products, with a touch of animation.

  • Full-scale virtual brand creation, achieved through structured content moderation.

  • Corroborated SEO-friendliness and compatibility with the latest web standards.

  • A systematic Q&A cycle, ensuring round-the-clock web readiness.

  • Integration of major UI/UX attributes.

33% increase in market presence

With all the connected development, the overall market presence jumped by 33%.

100+ testified testimonials

Due to the numerous verified testimonials, the level of trustworthiness improved.

27% growth in business

The client observed 27% amplification of their business owing to the platform.

Let's Build Your Next Digital Product?

Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.


We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.


We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.


We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.

Innovation & Creativity

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

Customer Support

Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.

Client Satisfaction

We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.

Our Clients

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convenience store
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Kaya Catering
Dan's Fan city
Minoxidil Max
Store Brands
Foolad 24
Hockey Fam

Clutch & GoodFirms Reviews

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Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.


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Director Brand & Communications, Saint Gobain Ltd

30 Reviews

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I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.


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