How we leveraged candid strategies and planning to establish a virtual presence for oral care products that were pre-existent in the physical market.

Before approaching us, the client performed a thorough analysis with regards to our professional background and online portfolio. They were captivated by our digital expertise and award-winning solutions. We conducted a discovery workshop, where we put forth extremely useful solutions, the depth of which impressed them. We were able to bring several useful suggestions to the table, which further led them to select us.

Our partnership with the client allowed us to bring out appropriate solutions to the difficulties they faced, some of which are explained below.

• The foremost challenge was to design the backend framework in a way that proves effortless and uncomplicated for the client owing to their non-technical background. Our team did an excellent job in building a simple backend structure with a user-friendly interface that allowed them to seamlessly add and edit data, upload images, and more. They found it easy-to-use and quickly learned their way around it.

• Taking into account the exclusive requirements set forth by the various stakeholders, we made sure to address each and every input while constantly coordinating with them. Our team worked tirelessly to create animated prototypes and presented them to the stakeholders for their feedback. This allowed the client to preview the designs and effectively contribute to the process.

• One of the primary objectives was to build a proactive website which delivers a brilliant customer experience. It should hold the user’s attention throughout the entire experience. Our team was successful in presenting information in a balanced and appealing way in order to promote user engagement. Additionally, our flattering presentation of CTA buttons helped in increasing conversion rates.

• The client had multiple products to be showcased through a single, comprehensive website. Our job was to make sure these products retained separate identities and that there was no competition among them. In order to meet customer requirements, we designed different landing pages for each product. This helped in curbing any user deviation between products.

• We designed the website while including a great deal of animation, which is why we needed to blend the design in a way that did not distract users from the content. Since it was principally a portfolio website, it was important to preserve the significance of the content. Our design team did great work in selecting appropriate animations and organizing them in a way as to not downplay the beauty of the content.

• Owing to the usage of heavy animations, there was an increase in the loading time of the website. This could have had an adverse effect on user experience. Our team intelligently designed engaging splash screens and included them as preloaders in order to keep the users occupied while the page was loading.

• Our team was positively efficient in performing thorough research and implementation to create SEO-friendly content for the website while ensuring compatibility with the most recent web standards.