Effective Marketing of Business Through Social Media During COVID-19 Crisis
05 Jun, 2020

How Social Media Can Be Used For Marketing During the COVID-19 Situation?

The business sector has highly affected by the COVID-19 crisis. In this time of the global pandemic, it is hard for businesses to market and stay connected with customers. In this crisis, it is indeed difficult for businesses to stay active and alive. When it comes to market your business, well, all businesses know how to do it. Yes, through social media. But there is also a fact that says just a few organizations know how to do it effectively. The role of social media during COVID-19 is very crucial in marking businesses and staying connected with customers. You can build an entire social media strategy about how to stay connected with your customers and keep your business alive and active at the same time. Therefore, in this post, we will talk about the effective use of social media during a crisis like COVID-19 to market a business. So, here we go! 

Why It’s Important to Be On Social Media During a Crisis?

Let’s be honest that such is the severity of COVID-19 that we all have to stay home in order to prevent ourselves and our loved ones from this deadly disease. Social Media is the only world right now, where we are allowed to congregate during this time. From world affairs to find an old friend to reaching new businesses, the use of social media during a crisis like COVID-19 grows tremendously amongst its users. 

In other people, people are spending more time on social media nowadays. This gives you an opportunity not just to connect with your existing customers but also to find new potential customers. But the question is how to use social media during a global crisis? All your planned social media posts must have put up on a halt. Now, you must be wondering what you can possibly share on the social media channels of your brand. Well, there are certain things you can use as your social media strategy during COVID-19. 

  • Social Media Monitoring

Well. it is important to keep track of the pulse of your social media through this time. It means keeping track of what people are responding to a question and what they are commenting on it. As mentioned above, the role of social media during COVID-19 is very important to keep your services available in case anyone sends you a message through any social media platform to seek your professional help. Social media monitoring is basically about presenting at a place where your customers are and that place is social media.

  • Share Important Updates

As a part of your social media marketing strategy, sharing all the important information with the customers is very much important. Customers are the ones that make your business a successful one. Thus, they deserve to know everything about your business. Besides, you also want your business to stay active during this tough time, right? Well, in that case, give your costumers some importance and communicate with them. For instance, if you have a restaurant, tell them about whether you’re offering home delivery services or have any special discount. You can also tell them about the hygiene level that you keep while preparing and delivering the food in order to ensure customers’ safety. 

  • Use Compassionate Messaging

Social media is not just restricted to sharing posts - you can also use it as a perfect way to send compassionate messages to customers. During this tough time, it is important to show some humanity and send empathy and support to people. A global crisis is perhaps can be the most difficult time for the world, hence adopting a human approach can be beneficial for your social media strategy during COVID-19.


Why Social Media Is Best to Market a Business During COVID-19 Crisis?

In order to make you convince why social media can be best used to market business during this time global pandemic, here I present some factual points:

  • Even in social media, people are turning to different channels for different content. For example, Snapchat and Tik Tok are the best platforms for entertaining content. Whereas, for business-related content, people spend their time on LinkedIn. Just to let you know, Snapchat has reported a 47% increase in its usage for Android users solely in South Korea in the month of March. 
  • Similarly, Facebook saw a 70% increase in its usage in the month of March. People are turning to these apps in order to find a stay entertained, informed, and connected. 
  • As a result of this global crisis, many marketers are pulling back their spending in all areas, except social media as it is the only way to stay connected with customers. Many are even investing in SMO/SMM services as a part of their social media marketing strategy during COVID-19 time. 

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These are just a few of those many points of how and why you should look to market your business through social media during this time of COVID-19. For the fact, you won’t get a better opportunity than this to communicate and connect with your customers to build a brand. And to help you make that happen, Auxesis Infotech - a leading social media marketing agency, is here. You can seek their help as they are the professionals in providing the best social media marketing solutions to businesses.