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Implementation of an edtech platform for online tutor scheduling with in-depth live class mechanism

While the client already had a MVP launched and they had gained considerable market insights, they needed a technical partner co-work with them to translate these into a solid phased development plan. Our team was able to evaluate the market feedbacks and design robust solutions that transformed customer journey and user experience. The features we implemented led to an overall increase in customer retention by 20%, paid customer conversion by 30% and led to an overall improvement in backend efficiency.

  • INDUSTRY
    Edtech
  • TARGET COUNTRY
    Belgium, Netherlands
  • ENGAGEMENT
    1.5+ years, phased development

Tech Stack

Drupal 8
Apache SOLR
Acquia Cloud
GITLabs
JIRA
Confluence
Browserstack

Service Provided

Ideation & project roadmap development
Drupal custom module development
Drupal site building & frontend
Support & AMC
Performance optimization

They have a great development team. Throughout our tenure with them, their constant communication was impressive. They never failed to impress in terms of technical knowledge & skill. Surely, we will connect them for future projects.

Michiel De M.

Product Director

About The Client

The client is a young and dynamic edtech startup that originated from a varied group of tutors and academics who offer tutoring, both online and in-classroom setup. Headquartered in Ghent, they are active throughout Belgium and the Netherlands. Since 2013, this platform brings students and tutors together. More than 16,000 students have already found a private tutor through their platform.

Background

The portal is an online platform for students to book classes from various tutors of diverse backgrounds. Students can search for tutors and classes based on various filters and criteria. These classes can be both online via web conference, or home tutoring. 

This project was meant to be a website for students to book classes from various tutors online. The tutors would register online and fill up various information and their resume. They would then go through an approval process and once verified, their listing would start to appear on the site. Students can search based on different criteria using an extensive filtering mechanism. They can then book the two modes of classes - either online or offline (if a tutor has added this option to his profile). 

Then the student makes a payment deposit as per selected tutor as per selected time slot and per hour rate of the tutor. And once done, the payment is escrowed to the tutor, after he enters his bank details, IBAN and BIC details. Another great functionality which we implemented here is the group class feature. Any tutor can start the group class and can mention how many students can be accommodated in one group class. And then students start to register for the class till it is full. There are various complex discount calculations which a student is entitled to if refers another student to the group as there is a feature to get referral discounts for referring other students to the group class. Some of the processes, especially referral discount calculation, were very complex, and our team of experienced backend developers  successfully handled those challenges and went above and beyond every expectation.

Why & how we were chosen?

The client's team had several discussions with us where we interpreted the the market feedbacks we had received into feature set, and they engaged us as a technical consultant to their project. Once the requirement set as hardened, and then development roadmap was clearly laid down, we were obviously the first choice as a development team, considering our contribution to the project so far.

Solution Design

Here's a gist of some of the functionalities we built grounds up, as per market feedback and analysis, and discussion with the client's product team.

  • Group Class Mechanism - The client wanted to implement a new feature called group class. So instead of an one on one session, a tutor can create a class at some future date, and allow multiple students to sign up for the same class. This was supposed to be an extension of the existing class system, but would need a special wage and fees calculation mechanism in place.
     
  • Referral Credits & Discounts - Client also wanted to start a referral mechanism programme. Here, one student can refer another student to join the site. Such users who join in, become the referral of the invitee, and any subsequent classes they purchase will entitle invitee for some discounts on the class the invitee purchases. Also, this referral mechanism was supposed to be multi level, instead of one level. So if a referred student further refers to another one, the invitee of this referred student also gains a referral credit/discount.
     
  • Online Video Conferencing for Online Tutoring Classes - Also, the client needed some enhancements to the online video conferencing feature on top of the existing system.
     
  • Design Improvements - There were quite a few pages, which were pretty basic and did not uphold the spirit of the site. The client discussed this matter with our designing team and engaged us to revamp and improve the design elements across the site to make it look more attractive.

They have a great development team. Throughout our tenure with them, their constant communication was impressive. They never failed to impress in terms of technical knowledge & skill. Surely, we will connect them for future projects.

Michiel De M.

Product Director

Outcome

The series of features we implemented not only helped the client gain more customers, but it also allowed them to expand to new markets, with considerable revenue boost. We forged a strong professional alliance and continue to support them for all their technical needs,

Increase in customer retention by 20%

With more user friendly process design, the portal became easier to use and the customer retention increased considerably.

Paid customer conversion by 30%

The market analysis revealed some must have features, and once these were implemented, the site saw a surge in paid customer number and overall improved conversion rate.

Overall improvement in backend efficiency

Through the feature optimizations we did, the backend efficiency increases and led to increase in profit.

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The user can also earn referrals by introducing others to this platform, by providing them with his/her unique referral link. Moreover, product is underwritten by a portfolio of property assets generating an income and ensuring the future development and maintenance of the platform.

Work only with scalable technologies

The user can also earn referrals by introducing others to this platform, by providing them with his/her unique referral link. Moreover, product is underwritten by a portfolio of property assets generating an income and ensuring the future development and maintenance of the platform.

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8

Years of Experience

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In-House Talent

150+

Project Delivered

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Client satisfaction rate