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Digital product scaling and team augmentation of a reputed online publishing company through effective DXP strategy & consulting

Once you have found the product-market fit, it's time to scale up your product. By virtue of our team's extensive knowledge in digital product scaling, we were able to effectively assist the client to grow their online publishing platform into a mature product. Their team lacked technical expertise and knowledge and we were able to commission a dedicated development team for them in a matter of days, which helped them to achieve significant organic traffic growth, increase in customer retention and growth in advertisement revenues through our consulting & digital strategy.

  • INDUSTRY
    Media, Entertainment & Publishing
  • TARGET COUNTRY
    USA, Canada
  • ENGAGEMENT
    2+ years of continuous development, ongoing support & maintenance

Tech Stack

Angular
Apache SOLR
Browserstack
Confluence
Docker
Drupal 8
Elasticsearch
GIT
Headless Drupal
JIRA
MySQL
Postman

Service Provided

Cloud & DevOps
Continuous Monitoring
Digital Design & Branding
Enterprise Drupal Development
Incident Management
Minor Enhancements & Bug Fixes
Performance Optimization
Product Scaling
Support & Maintenance
Team Augmentation
UX Consulting & Audit
Web Development

We had hands-on experience with Auxesis guiding us every step of the way. They helped us achieve significant improvements with a dedicated development team that focused on growing advertisement revenues as well as customer retention. In comparison to other firms we’ve worked with, Auxesis was undeniably the most organized and communicative.

Sean Callanan

Brand & Communications Director

Background

The client is a reputed online publishing and business listing company. They were running sites with primitive proprietary CMSs and was facing increasing difficulty to maintain these websites. Particularly the three above mentioned websites were different versions of the same website as these are affiliate sites of the same parent company. There were three major focuses on the development - Ease of content editing, a very advanced advertising management feature and an impressive look and feel with interactive elements.

Solution Design

The website was running with primitive proprietary CMS and content editors were facing difficulty to maintain the content publishing to individual sub-sites. Particularly those websites were different versions of the same website (multisite) and were affiliated sites of the parent company.

Advance Content Management Features

The client wanted to have advanced content management features which shall be able to publish content in one or different sites (we call domains) by simply selecting while creating the content.

Detailed Content Flow

Also, there was supposed to be a detailed content flow wherein editors were able to create contents and submit for approval. Then an approver can go in make recommendations to the editors and this process can go on back and forth till all is good and the the publisher can go forward and publish the content to the site, at this point the content becomes actually visible to the end users.

Content Storage

Also each and every change made to a piece of content was to be stored as revisions. When required, publishers could revert back to an old revision.

Advanced Advertisement Module

There was an advanced advertisement module we created. The client had different 3rd party paid ads from various categories. Each of those ads had various tags. We needed to pull those ads which belongs to the ads in the present page being viewed and being able to be dynamically pulled in. So at a particular page, only the most relevant ads were supposed to be displayed.

They played a major role in helping us scale our business to the levels we had visualized. Their extensive knowledge in digital product scaling enabled them to transform our archaic CMS into one with advanced features. Overall, the experience has been more than satisfactory for us.

Sean Callanan

Brand & Communications Director

Outcome

We built a CMS with features like publishing content in different domains and implemented the facility where content can be stored as a revision and can be reverted back to old revision, advertising management feature, advanced advertisement module and an elegant look and feel with interactive elements. The website had different 3rd party paid ads from various categories where every ad had various tags. We required to pull those ads which belonged to the ads in the present page being viewed and being able to be dynamically pulled in. So at a particular page, only the most relevant ads were supposed to be displayed.

Let's Build Your Next Digital Product?

Our emphasis is on modernizing, innovating, interacting with customers and speeding up the process of bringing products to the market to help businesses get an edge over their rivals. We collaborate with customers worldwide to create Software applications that eliminate their old and intricate problems. A committed, knowledgeable and accomplished team of highly-trained professionals will help you with your product development from start to finish.

Expertise

We take pride in building a team that have requisite experience, knowledge & expertise to execute a project succesfully and efficiently.

Discipline

We lay down distinct processes and follow those meticulously, ensuring that a project is executed most efficiencly and with minimum resource & time wastage.

Transparency

We ensure complete transparency in work & reporting, making sure we don't encounter the unexpected surprises, affecting the project progress and feasibility negetively.

Innovation & Creativity

Our immensely talented technical team consistently thinks out of the box, producing truly innovative solutions leading to outstanding end results.

Customer Support

Maintaining and improving client satisfaction is our top priority, and we achieve this through prompt customer support, be it during the project or after the completion.

Client Satisfaction

We are very excited about our work, and we enjoy doing it. We provide regular updates, phone calls, and product demos to ensure our customer’s satisfaction.

Our Clients

Kaya Catering
Maati
Dan's Fan city
Minoxidil Max
Minoxidil Max
Renter Inc.
Store Brands
Malena Grace
Potluch Chef
Foolad 24
Flamingo Royale
Growth Enabler
Bijles Huis
FairDrill
Hockey Fam
QraftStom
Deloitte
Max Property Group
OxyBridge trinity Partners
Saint-Gobain
convenience store
Rude boy jerk sauce
Kaya Catering
Maati
Dan's Fan city
Minoxidil Max
Store Brands
QraftStom
Foolad 24
Hockey Fam

Clutch & GoodFirms Reviews

4.8
30 Reviews

Our success is demonstrated by having the most reviews compared to competitors.

Auxesis Infotech provides web development support on our Drupal platform. They are always flexible enough to help us achieve our goals. Very pleased with Auxesis competance, flexibility, communications and execution.

5

Richard Halderthy

Director Brand & Communications, Saint Gobain Ltd

30 Reviews

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I'm impressed by their communication and speed of action. Ever since we launched the redevelopment, there’ve been many compliments on the improved look, functionality, and ease of navigation.

5

Ryan Titley

Director of Projects, ERRIN

30 Reviews

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