How we launched an up-and-running e-commerce website to facilitate the digital representation of a fresh business idea.

We were approached by the client with nothing but an idea. They had envisioned an e-commerce website that would help them develop a brand identity for their services delivering exceptional cosmetics and skincare products to customers. We requested their participation in a workshop for product discovery, where we proposed ideas for a powerful and dependable system with a fluid workflow, smooth backend data, and outstanding user experience. Due to the fact that they lacked a sizable internet presence, we presented ideas for achieving the same. The thorough consultation, strategizing, and transparency of communication delivered by us drove the client to proceed with our team.

Throughout our cooperation and general engagement, we helped them to overcome a number of business obstacles. Among them, the notable ones are:

• We recognized the necessity for the website to incorporate comprehensible features for both the customers and the clients, considering their non-technical backgrounds. Our technical team made sure to design the backend framework in an uncomplicated way while designing a user-friendly interface. This enabled them to effortlessly add and alter data, upload images and videos, and overall have a seamless experience.

• Developing an appealing website that provides an attractive user experience was one of the main focal points. The client provided us with a basic layout of what they wanted and gave us the freedom to improvise with the rest. This creative liberty enabled our design team to portray the client's idea in an exceptional manner. The team's emphasis on color selection and the hover effect deserves special mention.

• Multiple images and videos are frequently used on e-commerce websites, which slows down the site's general loading time. Our focus was on eliminating such disruptions, and for that, we built a whole other server dedicated to such images and videos. We did so by writing clean code so as not to compromise the speed of the website. We also made sure that the quality of the images and videos was maintained.

• In order to give customers an outstanding online shopping experience, we developed a strategy to make sure that no page is more than 3–4 clicks away from the users. We ensured that each product detail page opens in a distinct tab in order to reduce the number of clicks required.

• The client wanted to track real-time purchases and other activities across their website in order to better understand customer retention. After conducting in-depth research, our team came up with a design that would display all purchases from the earliest to the latest. We even included the time and place of each purchase which showcased the credibility of the information.

• As specified by the client, the website had to be translated into multiple languages. However, they preferred to rely on something other than Google Translate. Taking this into consideration, our team custom-coded an exclusive translator to include multiple languages manually.

• Having a mobile-friendly interface goes a long way when it comes to e-commerce. Recognizing this, the client asked for a mobile-friendly website for their business. Here, we implemented the bootstrap CSS during front-end development in order to boost responsiveness and readability. We also incorporated sticky CTA buttons, which helped us stay on top of all sales prospects.

• Given that the products were the main revenue generators, our team conducted a thorough analysis to create SEO-friendly content, especially for the product detail page.