How we developed a Product Design Strategy to create an internal application to expand the client's business through a Loyalty Rewards program.

Originally, the client approached us to conduct a detailed interpretation of their business idea. Our team held a discovery workshop to evaluate the client's needs and demonstrate our analytical expertise. Our extensive professional experience, in addition to the proven capabilities of our competent business analyst, positively affected the client's impression of us, which pushed them to partner with us for the development of their loyalty program.

We supported the client in overcoming several business challenges thanks to our collaboration and regular communication. Here's how we approached it—

• We began the development process by building a complete mechanism for the end-to-end handling of coupons. We designated the generation of coupons to the backend structure while attaching the scanning of coupons to the front end. Initial testing showed issues with the accessibility of the scanning option as most of the workers involved were unskilled.  To address this, our team built additional options for the manual entering of coupons.

• We were required to designate a single button for the "Log In" and the "Sign Up" option, and we achieved this without jeopardizing the response time of the application. Again, we enlisted the power of our skilled developers to take care of this. They handled it proficiently and without letting the speed hinder the user experience.

• At first, we proceeded with the APIs suggested by the client itself. However, that turned out to be inefficient, and the response time was longer. The importance of an appropriate API was attached to the procurement of Aadhaar information. This prompted us to conduct in-depth research to select the best-suited API, which we then suggested to the client and acquired approval.

• We automated the collection of data when building the "Sign Up" process and displayed the final calculated value in the backend structure. Additionally, we verified KYC information and clarified signup points before submission. This effectively prevented data duplication and the submission of false information.

• We designed a system that would classify the cities into tiers according to their production levels and sales. The reasoning behind this was to provide more scanning options and retain more contractors. Our team efficiently executed the development of this system, thereby promoting retention levels.

• The client required us to build a mechanism to renew and bring the loyalty points to zero yearly without influencing the previously stored transactional information. Therefore, we designed the system to carry this out effectively every financial year.

• Our development team integrated real-time payment gateways for the redemption of reward points. We also incorporated a capping mechanism that would make sure that redemption is only possible for reward points above 200. According to our system, contractors were issued immediate and upfront payments, while dealers could raise requests for the allocation of credit notes. Here, credit notes were issued to dealers in correspondence with every redemption.

• Considering the importance of coordinating dealers and contractors, we designed two different tables, one for the benefit of each. The first table would comprise a comprehensive list of all available dealers. The second table was dedicated to all the relevant information with respect to transactions conducted by the contractors mapped under each dealer. We also added features like CSV and filters to alleviate the admin's workload further. We even designed a "Bulk Update" option for the admin to update multiple transaction statuses in bulk easily.

• Considering the large amount of confidential and personal data involved, it became crucial to ensure optimal security. For this, we created separate admin roles where limited people would be able to access confidential information. In addition to working with highly secure encryptions, we even displayed certain extra-sensitive information to the admins in an encrypted format.

• In addition to wonderfully incorporated watermarks, our team added numerous design components to ensure a pleasant user journey. We conducted thorough consultation and strategizing to deliver an exceptional user experience. We also made sure to run beta testing before launching the application.