How we designed a feature-rich multi-vendor e-commerce store, giving shape to an unrefined business idea.

Our initial interaction with the client resulted from an inquiry they extended on our company website. Keeping in mind the major time difference, we responded with an invitation to a product discovery workshop where we could efficiently display our capabilities and ideas for the actualization of their idea. Impressed by our technical know-how and e-commerce strategies, the client chose to proceed with our team for the development of their website.

Here’s how we overcame the hurdles along the way of our collaboration and constant communication :

• The client had conceptualized an e-commerce store where customers would be able to buy as well as exchange anime products. They wanted their website to facilitate the barter of anime products in addition to the traditional buying/selling scenario. We handled this tedious task by building two checkout mechanisms. Here, one could either simply buy anime products through the usual purchase process or they could proceed with the “exchange” option that we built with precision.
• Our technical proficiency and design expertise guided us through the complete development process of the client’s feature-rich e-commerce website. E-commerce websites commonly use multiple photos and videos, which slows down the site's general loading time. Our priority was to stop these interruptions. We also leveraged clean code to maintain the speed of the website.
• The client had requested complete control over the products displayed on their website. They wanted to manage every aspect of their website by themselves. Keeping their input in mind, we designed a mechanism where customers could pay for a subscription period within which they were allowed to display their products on the client’s website for a specific period of time.
• Allocating different badges to different vendors based on their sales achievements was primarily a marketing strategy. Badges of different tiers were designed to be awarded to specific vendors based on the sales targets that they had achieved. This enabled the creation of trust among the users and also ensured vendor retention.
• The unique thing about this e-commerce store was the exchange feature. The client wanted users to be able to barter for products displayed on their website. This prompted us to design an exchange button for every product, clicking on which would redirect the user to a form through which they could initiate conversations with the respective vendors. Here, the vendor and the user could discuss the details of the exchange, such as shipping charges, product conditions, etc. For this, both the parties would have to pay a convenience fee to the admin. All order statuses and chat details would be available for the vendors and users to access on an intuitive dashboard.
• Ensuring a seamless customer experience is at the heart of every e-commerce business. This influenced us to build a strategy to ensure that no page is more than 3–4 clicks away from the consumers in order to provide clients with an exceptional online buying experience.
• Our team undertook thorough research to provide web-standard compatibility and SEO-friendly content, notably for the product detail page, given that the products were the primary sources of revenue.