The Beginner's Guide to Website Taxonomy
Website taxonomy is a lesser-known or I should say a less-heard term in the web world. But in reality, it is an as important term as website optimization, digital marketing, or chatbot development. Taxonomy is basically the system used to classify things. The term is used to define similarities and relationships amongst different descriptive labels and terms; website taxonomy being one of them. With that being said, here is the guide to website taxonomy that tells you everything about website taxonomy.
What Is Website Taxonomy?
Taking about website taxation, it is the process of creating a classification system for a website. It makes it easier for users to navigate the content they are looking for on your website. Website taxonomy facilitates the labeling of both unstructured and structured content. Website taxonomy facilitates easy organization, searching, arrangement, and rearrangement, and distribution in different ways.
Why Do You Need a Focused Website Taxonomy?
Present Related Content to Readers
Website taxonomy or URL taxonomy allows your website content to be organized by videos, topics, podcasts, news, etc. It means when one item shows up on your website, the related items also appear. In other words, there are numerous ways you can arrange your content and taxonomy ensures to make it happen.
- Users Have Different Interest In Your Content
There are numerous effects of taxonomy on SEO. One of the most popular benefits is that users take different interest in your content. URL taxonomy helps you make your users connect with their interests and likes. Not just this, you also allow your visitors to have a personalized experience on your website.
- Taxonomy Improves Communication
Yet another important benefit on this guide to website taxonomy is better communication. If you have a well-planned and focused taxonomy, your communication with your clients will also get better by serving information in a way that aligns with the expectations of your users. As a result of this, the ROI increases through customer self-service, SEO findability, content discovery, commerce, and online marketing.
- Taxonomy Boost Search Experience
Amongst those important effects of taxonomy on SEO is that it boosts search experience for users. But in order to achieve that, making the best use of keyword search isn’t enough to provide users with what they are looking for. Instead, use taxonomy to associate your services with taxonomic nodes related to your services. For instance, if you provide car services, use taxonomic nodes such as ‘used cars’, ‘car repair’, and ‘new cars’.
- Goals of Taxonomies
There are different considerations to decide the goals of taxonomies. Let’s have a look at them all.
For any business, it is important to know the purpose of the taxonomy. Also, is it for some specific initiative or for content management? Remember website taxonomy is not just solely related to SEO services, rather the end of URL taxonomy is to make your website content in a more presentable way.
While creating website taxonomy, you must be well aware of your target audience for the content. Also, know about the information usage needs of your users.
For content, know about the operational purpose of your content. Also, know about if it is restricted to a team or initiative
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In conclusion, it is evident that creating and maintaining website taxonomy has to be an integral part of your website design, development, marketing, and optimization process. But this doesn’t mean an ordinary taxonomy will be effective for your content. It has to be unique, appropriate, and well-focused. Auxesis Infotech can help you build such taxonomy. As a highly noted and leading web and digital marketing agency, we have years of experience in delivering the best website taxonomy to clients.