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The Business Value of E-commerce User Experience
24 Aug, 2020

Ecommerce UX: When a Great Experience Brings Business Value

There are a number of factors that make an e-commerce website and mobile application flawless and perfect. Out of all those factors, e-commerce user experience (UX) is an important one. For a fact, it has been one of the top factors in e-commerce development in 2019. Be it B2C or B2B, the purpose of user experience is to guide visitors through the digital journey of a business. It makes it easy for customers to navigate as well as obtain products. 

Over the years, the customer relationship with e-businesses and e-commerce stores has immensely evolved. Today, it is more about interacting with customers and making the entire e-commerce experience sorted for them.  In the past few years, the rapid development of technology has brought a drastic change in the customers’ user experience expectations. Today, e-commerce user experience is considered as an important factor that brings business value to an e-commerce store. Let’s know more about e-commerce user experience. 

Why Customer Experience Matters?

It is important for every business owner as well as a web development agency to understand that your customer relationship is not just about decreasing wait times and improving product ratings. Understanding the customer journey is also very much important. It is all about knowing customer experience from the moment a customer begins considering a purchase. In order to provide the best e-commerce online experience, the journey of a customer towards buying a product or service should be made easy, clear, and efficient. This is all about customer experience!

Talking about why e-commerce customer experience is important, well, there are plenty of reasons.

  1. Fills gaps in your customer experience journey
  2. Since customer experience is optimized, customer satisfaction also improved. 
  3. Delighted customers work as the best brand promoters
  4. Created brand loyalty

Tactics For a Great User Experience Strategy

In order to provide the best online experience, you have to think omnichannel. The customer experience isn’t just about the e-commerce storefront. There are various tactics to build a great user strategy. Some of them are mentioned here. 

Know Your Customer

Understanding customer needs is one of the most important factors influencing your user experience.  It is not something that you only should do in preparation stages. If you want to have a kind of user experience of your e-commerce store that brings business value, then you should be prepared to respond to the changing needs of your customers. How you can do that? Well, provide direct feedback option to know what you are missing out.

Make Products Easy to Find

To have the best e-commerce customer experience on your website, you should make your users able to find what they are looking for easily and quickly. You can do it by putting product categorization and product filtering on your e-commerce store not just on the homepage, but category pages as well. 

Build Great Product Pages

Just to let you know, the best product pages comprise a balance between all the important information customers want to know about a product. A thorough description of the product is appreciated along with other details like material, dimensions, color, and weight. All these pieces of information help customers feel like they are informed about the product and hence, making the right decision to buy it. 

Educate Your Shoppers

If you think that you are providing the best product and services to your customers, there is nothing wrong with providing helpful and informative content on your e-commerce website. Content marketing is a good strategy if you are looking to improve the user experience of your e-commerce store that brings business value. With this, you can make your website an important resource where customers can get to know about a new product or unfamiliar category.

Optimize For Mobile

Today, most people prefer to shop online through their mobile devices. So, if you want to capture the eyes of mobile shoppers, then it is important to provide them with the best e-commerce online experience. In your e-commerce development process, make sure website design responsive so that it can automatically adjust to the screen size of your users. 

Simplify the Checkout Process

While shopping online on any website, the checkout process should be smooth and seamless. If you have a complex process then there are chances that visitors might abandon your shopping cart. Ideally, any checkout process should be of one-page. It is important to ensure that customers are not filling any information twice in the checkout process. This includes details like shipping address, contact details, and more. 

Ship Faster

A high e-commerce user experience not only restricted to the website, but it also includes your services outside the website. Today, the expectations of customers have soared. Once they are done ordering a product, they expect to deliver it the very next day. However, standard delivery takes around 7-10 days to complete. It would help you a lot in making your e-commerce user experience better if you ship products faster to customers.

You may also like:  6 Tips to Create an Outstanding Product Page on Your E-commerce Store

As a business owner, it is important to understand that the user experience of your website is more like real life. It is all about greeting and acknowledging someone with what they are looking for and at the same time, building a good relationship with them. Now if all this has convinced you to invest in your e-commerce site’s user experience, then it’s time for you to find the best service providers. Well, you can ease the struggle by connecting with Auxesis Infotech. We are one of the leading web developers offering exceptional e-commerce web development services to our clients. You can give us a quote to know more about us! 
 

why customer experience matters, tactics for a great user experience strategy