Despite the fact that it has been a few days that we have stepped into 2020, it is still not late to consider an annual evaluation to know what’s ahead for SEO professionals for this year. I know what you must be thinking - the SEO trends and strategies are unlikely to change every year. Well, that’s indeed true! But that doesn’t mean you can rely on the same old strategies. With the continuous change in browsing habits, you need to make sure that the SEO techniques remain up-to-date. The search engines are constantly changing; if we just talk about Google, well, you would be amazed to know that in the past few years, the mobile-first has become a crucial mantra for improving page rankings and accessibility. Similarly, the future is uncertain and one cannot tell what the future holds. Therefore, in this blog post, we will be discussing some of the in-demand tips and trends of SEO that will more likely to dominate your SEO strategy in 2020.
Let’s be honest, the technology is changing at a great pace. At present, there will be hardly any users who will not support assistance, after all, it is one of those technologies which is already nestled comfortably in many people’s lives. Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana are some popular voice searches that are ruling the world. As this technology has become a major boom for business, you should consider how voice search will affect your SEO strategy.
Optimize Website for Speed
No one likes to wait more than 2-3 seconds on a webpage in this era of 5G. Being an SEO professional, I am sure you must have read a lot of posts related to SEO on the internet. Of all, a major chunk must have mentioned about the importance of optimizing your site performance. The loading time of the website has been a major consideration for years and it will continue to be in the year 2020. It not only appeal to users to visit the website again but also to improve your website’s ranking.
Artificial Intelligence (AI)
Incorporating Artificial Intelligence will be one of the major aspects of SEO in 2020. By saying AI, we don’t mean to hire a robot to handle your SEO strategy. Thanks to RankBrain System, Google using AI extensively. This is basically a bot that uses machine learning to improve the search results on Google. The bot finds context and patterns in tons of pages which is used by the search engine to give more relevant results for a particular query. A thing to know here is that Google is not the only party that uses AI to its advantage, tools that utilize machine learning to improve SEO are also getting more and more popular, like that of, Automated Insights.
Improve Your Mobile Pages
According to Google’s mobile-first index, the search engine now ranks pages on the basis of the versions designed for mobile devices. As it was in the year 2017, where building websites for mobile was the first priority (and then make them compatible for desktop), the same trend will there be in 2020. Even if your site is doing great on a desktop but failing to perform or is sluggish on smartphones, then your SEO ranking will eventually suffer. Therefore, optimizing your website for mobile is not an option anymore. In fact, you need to spend much time to make sure that your mobile site is fast and usable.
Use Schema to Markup Your HTML
If you have no idea about Schema, then let me tell you it is structured data that helps search engines and web browsers attain a deeper understanding of a page’s content. Adding this markup improves how a website display in search engine result pages. It benefits content such as people, products, creative works, organizations, and events. Basically, a search result using Schema display authentic and richer information than other search results. One of its examples is a search result that displays images, ratings, and more. For that, you can use one of the many tools available to test and improve Schema data or can just manually add this kind of markup to your posts.
Extend Your SEO Strategy to Social Media Channels
At the present time, having a strong media presence is not just important for an individual but also for business. Well, social media shares are not directly related to your site’s ranking, yet there is a correlation between both. How it works is a complicated thing to explain which obviously needs a separate blog post. But, as they say, the more your content is shared, the more traffic your website will receive. Not just this, it also helps to build backlinks and brand awareness as a larger audience will see and talk about your site.
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It is important to know that Search Engine Optimization (SEO) is not a static thing. As the world of internet changes, the parameters that define how well your website ranks in search engines will automatically change. Therefore, you need to stay-up-to-speed with the latest trend and techniques of SEO. To get professional guidance about SEO, you can consider Auxesis Infotech. They have years of experience in the respective field and is working as one of the leading web agencies.