No business is easy to operate online! Whether you are into e-commerce or into mobile commerce (also known as M-commerce), the struggle is the same. Just like e-commerce, mobile commerce also requires you to be adaptive to the latest trends and technologies. Being the owner, it’s your responsibility to understand whether or not your m-commerce business is going on the right path. If not, then where you lacking? There are higher chances that your mobile application is not in the right shape to attract potential customers or to satiate the current customers.
To ease your struggle, I have compiled a list of some top features that together ensure the success of an m-commerce app. Whether you are thinking of building an m-commerce app or already have one, these features are essential for all m-commerce apps, whether old or new.
Images say a lot more than words - it is indeed true, at least in the case of mobile commerce apps success. Telling your customer what you are selling is good, but showing them your products is even more important. And this can be perfectly done with the help of original high-quality images of your products. Being able to see pictures of products is arguably one of the most important factors for shoppers on smartphones and tablets.
An important aspect that should be considered while developing an m-commerce app is Easy Navigation. Don’t make it too difficult for your users to find a particular product or page on your app. In fact, everything on your app should be well-organized and aligned by categories and keywords. Besides, make sure that your search filter is responsive to all sorts of keywords for a particular product as a customer may not be searching for a product that you are selling by its exact title.
By saying images are important doesn’t mean that you can take product descriptions lightly. Both go hand-in-hand when it comes to a successful m-commerce application. Therefore, make sure your product descriptions are written as text. Writing a product description is not an easy taste, thus, you got to make sure that it is easy to read and understand. Avoid using complex language and make the description simple with short words and phrases.
A personalized shopping matters the most for any mobile commerce application. For this, one of the first things a user should do after downloading your app is ‘create a profile’. In this process, get as many answers you can about a customer. Ask them questions to learn about their location, gender, age, and interests. You can also track the browsing behaviour or the shopping history of the customers to create a personalised experience for them. On the basis of these analytics, you can offer compelling deals and discounts on their favourite goods.
Lastly, your checkout process should be fast and hassle-free. Since you have already asked your customer about their personal detail at the time of login, hence, there is no need to ask them again during the checkout process. Also, for the very first time, ask them their payment detail and give them the option to save it for future purchase. That way, they won’t need to fill details every time they purchase something from your app. As a result of that, in just a few clicks, they are done with the checkout process.
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No worries even if your mobile commerce application doesn’t have these features. It’s important that you identify the changes that are needed in your app and try to implement them all. Besides, for any further assistance for your e-commerce application, you can connect with Auxesis Infotech. They are highly-skilled professionals with years of experience in the mobile application development space and can help with anything from development to designing.