Gone is the time when creating a great user experience was just about flawless design. Today, in order to create an exceptional user experience, it is important that both the creative team and content curator work together. It’s no hidden secret that content, images, and videos together can influence a reader’s attention. It is important to have a goof UX content strategy to create a great user experience. In this post, we will talk about the importance of content strategy in UX. So. let’s get started. 

To make a business successful and keep going, attracting new customers isn’t enough. Once you have clients, it is very much important to retain them. You spend advertising and other expenses to convince new consumers to make a purchase from your website. But the question is what customer retention plan do you follow to retain those existing customers? A customer retention plan indeed matters a lot in the present time for any kind of business. However, it is critically important if you are a subscription company.

Over the years, programmatic advertising has become one of the most online advertising trends. The benefits of this advertising model can be seen by the fact that even Google predicted (at the start of 2019) that around 60% of the advertising budget will buy programmatic advertising at the end of 2019. Evidently, for all advertisers, this model of advertising is becoming a norm in the present time for the majority of advertisers across the globe.

Such is the competitiveness of this digital era that it asks every individual and every business to be perfect in multiple aspects in order to stay in the market. By saying every individual, software testers are no exception. To be considered as the best, a software tester has to have a strong hold on the technical aspect of his software testing skills. Talking about skills, well, there are some soft skills that every software developer should possess in order to be the best in their expertise. So, let’s talk about it!

Chatbots are indeed the future! Organizations from all over the world have started to invest in this amazing technology as it helps improve customer service. Chatbots are basically artificial intelligence systems that users interact with via voice interface or text. In other words, Chatbots are personal assistance that assists users. 

Chatbots are a different and unique way to interact with customers. Patience is a virtue, but not all are blessed with it. No customer wants to wait for hours in a queue in order to speak to a customer representative. Hence, comes the need for chatbots. Since customer expects their queries to be entertained within an hour, chatbots are changing the way brands interact with their customers. Today, organizations invest in the technology of chatbot for customer service enhancement. 

There are a number of factors that make an e-commerce website and mobile application flawless and perfect. Out of all those factors, e-commerce user experience (UX) is an important one. For a fact, it has been one of the top factors in e-commerce development in 2019. Be it B2C or B2B, the purpose of user experience is to guide visitors through the digital journey of a business. It makes it easy for customers to navigate as well as obtain products. 

Currently, our generation is facing one of the biggest health crises the world ever witnessed. Yes, it is about COVID-19! We all know how deadly this pandemic is, if not, we can know about it by checking the current world stats of each and every country. Our lives have highly affected by this pandemic. It’s more like everything has come to a standstill. 

There are millions of websites on the internet and in order to stand out and loud amongst all, it is important to keep your website’s design trendy and flawless at the same time. Just to let you know, the average lifespan of a website is 2.6 years. Once this lifespan is over, you don’t need to build a new website for your business. In fact, that can never be a case as long as there is the option of redesigning the website. 

In this digital era, it is very important for businesses to generate leads and content marketing is a key strategy to achieve it. As they say, “Content is King”, your content is one of the most important parts of your website. This is because it attracts the audience to your website. By attracting an audience, you can generate leads. With leads, you can look to market your products and services to make sales. But when it comes to how to make leads, it cannot be possible without an audience. Hence, comes the need for great content.