When every business is facing a tough time, it wouldn’t be fair to say a particular sector or business industry is making the most of this current COVID-19 situation. Such has been the outcome of the global pandemic that businesses are operating from homes and at a limited budget. Well, with even a low budget, there are ways to reach your customer online during this time of global crisis. Wondering how? Well, that’s simple! Since people are spending more time online nowadays, it is important for you to build a marketing strategy during COVID-19 to stay connected and to reach your audience. Now if you are looking to reach your customer online during this COVID-19 crisis, here is the guide to help you make that happen!
Being a company, you cannot establish an online presence unless and until you have your own Google My Business profile. It is basically a free listing of your business on both Google Local Search results and Google Maps. During this time, people are even searching with keywords like ‘near me’ and ‘open now’. Not just this, they even searching for special criteria like online payment options and home delivery. Hence, it is important to consider a few things:
One of the most important online marketing practices is to create Google posts to your Google My Business listing. It does not work like a social media post rather GMB allows you to present your special offers and updates in front of customers who are ready to engage. This is one of the great ways to reach your customer online during COVID-19 time.
It’s no hidden fact that people nowadays are spending more time on social media platforms, especially Facebook and Instagram. You can use it as marketing mean for your business during COVID-19 time. With viewership at an all-time high, this is a good time to host live streams on your company’s Facebook and Instagram accounts. This will certainly help you build a connection with your customers.
Blog posts have always been an important aspect of any online marketing campaign. That’s the same case even during this time of the global pandemic. However, the catch here is that you have to be a little smart while writing your blog post. It is important to make them relevant to the current situation by targeting long-tail keywords. For example, if you have a business in the fitness industry, write something on ‘best back exercises to do at home’ or ‘avoid back pain with these exercises while in quarantine’. Your content is probably the cheapest way to stay connected with your customers as the least it takes is your time.
While making a marketing strategy during the COVID-19 crisis, it is important to add this point as well. You must be seeing a lot of heart-wrenching posts related to COVID-19 on various social media platforms. But this doesn’t mean, you have to do the same. At this time, people need some sort of happiness and you can find a way to give them that. Share heartfelt posts stating you’re missing them or an indelible throwback memory with a good caption.
You don’t need to pay for hashtags. Despite being free, hashtags are a powerful mean to connect with your audience. There are hashtags for every occasion and every situation including this COVID-19 crisis. In order to reach to a wider mass of audience, it is important that you target important keywords related to COVID-19.
In social media campaigns in online marketing services, captions play an important role. They not just summarise the description of a particular post but also appeals to viewers to read it. It is important to understand that there are various purposes for which your COVID-19 posts can serve. Hence, make sure you understand the purpose and create an appealing and informative title.
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So, these are some free ways to reach your customers online and to alleviate the economic hardships of business during this global pandemic. Try them out to get a stronger online presence. However, if you need professional help on this, connect with Auxesis Infotech. We are a noted digital marketing agency with proven experience in providing clients with the best solutions.