Why responsive design is important for an E-Commerce website?
In today’s world, the Internet is one of the most important forms of media. And, you must be under the assumption that the internet mostly is consumed using a desktop computer, Right? But wait, how about mobile devices? Smartphones and tablets? The share of internet usage on these devices is growing every day. In 2011, mobile browsing took a share of about 11% and in 2013, it was nearly 25% and in 2017, it has completely overtaken the traditional desktop browser. So, what of all these numbers means to you? Well, it means if you don’t want to lose you any potential client then you need a great looking and functional website which is also optimized for mobile-browser. So, how can you achieve this mission? Well, there is no better option than having a responsive design.
Responsive web design is a collection of techniques that allows a website to respond to the screen size you are viewing it on. It rearranges the elements to fit any screen. So, you get more happy visitors which will also lead to more happy customers. So, to ensure your website offers an experience tailored to handheld devices, check out the below-mentioned points.
1. Foster Trust-
According to a study by Tony Media, 94% of people rejected a website due to flimsy design. If a design seems outdated, it can make the user feel that the business itself doesn’t have the latest tools and techniques. And, this is mostly true in eCommerce case, where customer are expected to trust a website with their payment information. Creating an attractive website with user-friendly responsive design shows that the organization is contemporary and cares about its client and customers.
2. Better, faster, smarter user experience-
Optimizing your website no matter what the user chooses to view on it makes life easier. And, if your customers are happy it automatically means a happy business to you.
3. Responsive design is not just efficiency, it’s a ranking-
An optimized website provides a better experience for the user which is more likely to lead them engaging with you. And, even Google says so. They have proclaimed that having a responsive design is the best way to go, and their search engine results are now reflective of that.
4. Get a Social Media Following-
Social media platform create a space for content sharing. With the creation of apps for social media like Facebook, Twitter and Instagram content sharing on multiple levels has become the easiest one. If you have a responsively designed site, someone can share a link to it and a large number of people are able to see it which directly increase traffic on your website.
5. Future Proofing-
The internet is always changing and it seems like there’s a constant battle for change and acceptance. But, if you have a responsive website that works well across the multitude of existing devices on the market then you need not worry.
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Responsive design is not a trend anymore, it has become a necessity. The long-lasting nature of this approach is incredibly valuable and the cost-effectiveness is a clear advantage. Need the responsive design for your E-commerce website? Then do contact- Auxesis InfoTech