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When it comes to highlighting your online presence, there are many factors that need to put into great consideration. Online presence doesn’t simply mean just creating a basic website for your business, there are countless factors that lead to a successful online presence. The most essential factor is website design. The design of the website can either “make it or break it” your presence. It really makes the difference in how the users view your website. Does your website have the potential to turn them into your customer? Let's discuss the role of the website design in SERP rankings.

Website design can be difficult to master but not impossible. There are the certain set of points to be kept in mind while designing your website.

Good-looking websites that convert into a lead

A good design is more than just pretty pictures. It should solve the users’ problem, should achieve results, communicate the message effectively and most importantly should lead to better business and revenue.

Simplified navigation

To make your website engaging, this is the essential point. It basically includes the well-placed navigation bar or the menu that shows the lists of the submenu or the sub web pages. The improper or confusing menu can result in leaving users lost, that will affect your web traffic. When the navigation bar is well placed and developed, users can easily explore and understand your website that can make visitors come back for more.

Content and typography

Choosing an unclear font and other typographic details can be difficult to read.  Using too many fonts types can create confusion. Visitors are distracted by the presentation when they should be focused on the message you’re trying to convey. Your website may look appealing, but overdoing it with lots of fonts isn’t a good idea. Focus on two or three fonts while designing. Moreover, designers are able to add negative or whitespaces. Well use of negative space increase the comprehension, improves readability, increases attention, and maximizes clarity. It leads the readers’ eyes to rest in the middle of their reading.

Responsive Design

Better user experience is one of the main benefits of the responsive design. Responsive websites are the only website format that should be taken seriously in online presence. When visitor browses your website on phones or tablets, they don't like to waste their precious time with zooming, shrinking, and pinching your screen. The website should adjust to the screen size automatically and should allow users to navigate easily from one page to another. Most of the visitor will leave your site quickly if it is difficult to navigate.


These design principles are good checkpoints to make sure you create a profitable website that ranks in SERP. Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts about getting your products and services. In effect, you will have a thriving and profitable business.

You may also like:

Web designing tips to make your business successful 

How to Find the Best Website Designs? 

5 Extremely Important Web Design Best Practices to Follow in 2019 


So you must have got the answer of the website design role in SERP ranking and if you need more information than you are just one click away, Auxesis Infotech is here to help you with best designing and development solutions.


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