Why is E-commerce Web Design a Big Thing?
Today is the best time to be in e-commerce. Why? Well, just look at the scenarios around. We go online for just about anything, be it buying sneakers, taking insurance policy, or buying a property. That clearly explains why e-commerce website business owners are having the best times of their lives.
An e-commerce website is more than just a pretty interface to showcase your products; it gives you a chance to establish your brand, connect with your customers and prospects but only if you have the right e-commerce website design.
Driving web design gets all the more crucial when it comes to building an e-commerce website. The website not just has to look on point but also urges the website visitors to take an action to buy your products. But how to go about it? How do you go on designing a website that makes your products fly from the shelves to the visitor’s shopping cart?
Here are some proven e-commerce website design tips to help you take your e-commerce business website to the next level and go on recording crazy sales of your products:
5 E-commerce Website Design Tips
1. Keep it Simple, Yet Impactful
One of the best e-commerce website design tips anyone can give is to keep it simple, clear! When it comes to having an impactful website design, simple is always workable and more powerful. You don’t need to have dozens of bells, pop-ups, and ads on your website as they only end up distracting a customer.
A customer, who has landed up on your website with an intention of buying a product, is easily supposed to get pissed off with too many elements on the website confusing him to focus. More elements you have on the website, more it takes away from the core function of the website – sale of a product. Keep your e-commerce website design simple, clear, focused, and with just the right amount of elements.
2. It’s All About Branding
Your website should appear more trustworthy to your customers and prospects and not some faceless, filthy e-commerce site that looks like a dupe to steal your credit card information. If you want to invoke and establish a serious trust to drive sales, you need to embed branding into your e-commerce website design.
Let me tell you a crude fact, branding is like the DNA of your e-commerce website. It’s all about who you are as a brand, what you do, and what sets you a notch above your counterparts in the market that makes all the difference to how your customers feel about your brand. Ask yourself these questions:
- If my brand were a living person, who and how would it be?
- If I could sum up my brand in three words, what would those be?
- What is it that sets me apart from the other e-commerce shops online?
- What is my USP?
Once you get the answers to these branding questions, you can easily incorporate those points in your e-commerce website design.
3. Turn the Tables
Another most crucial e-commerce website design tip is to think like your website visitor to connect with your audience. Ultimately, there are just a handful of things a customer wants from an e-commerce website; an easy to navigate site, well-designed, intuitive, and simple and hassle-free check-out process. If you want your e-commerce website to drive crazy sales, you better give them those elements.
While getting your e-commerce website design, put yourself in your visitor’s shoes and make an easy-to-navigate layout, a sensible product arrangement, and a simple checkout process. Thinking like a consumer would let you anticipate what they want from your e-commerce store and design your website accordingly.
4. Keep Your Content Scannable
You can spend hours and days writing long, long descriptions about your products and the brand but here’s the news - nobody reads more than 20% of it. If you want to make a point across with your content, you need to make it scannable and easy to read. Try the following e-commerce website design tips:
- Break up your content into small, readable paragraphs.
- Keep the sentences short and to the point.
- Divert attention to key points using bolding.
- Break large chunk of texts with bulleted lists.
5. Use High-Quality, Professional Images
When it comes to e-commerce web design tips, images increase conversions by 40%.
Remember the golden rule – no one is going to buy the products without knowing how they’ll appear, so if you want your customers to buy your products, publish high-quality, professional-looking images of your products on your e-commerce site.
Get the images shot from multiple angles to invoke trust in a buyer’s mind. Customers feel more confident when they know what they are buying and how will it look or work. Have plenty of high-quality images for all products on your website and your sales conversions will thank you later.
Designing an e-commerce website can be a tricky process and with such great and doable e-commerce website design tips, you can end up getting a great e-commerce web design that not just looks amazing but draws conversions like crazy.
A great e-commerce web design needs a great web design mind and Auxesis Infotech is a bunch of design geeks that make it work for you. Reach out to us to give your online shop the overhaul it deserves.