Okay I know it's quite a big call but there comes a phase when you're left with a question to ask yourself - Do I need to redesign my website?
Your website is the most important element of your digital marketing strategy and can't be overlooked if it has countered some flaws. A website isn't just an index of your brand, business, products, and services but is also a visitor's gateway to his first impression about your business. Now, who can afford to go wrong with that?
While most of the businesses have an online web presence but not all of them are updated when it comes to using the right technology and branding metrics to market yourself over a website. It won't be an exaggeration to say that technology and websites change 10 times more the pace of everything else around them.
Everyone loves websites that are more looked after rather than those not touched in ages. My Grandma always quoted, "If you see dust, you can't trust." Need I say more about the importance of redesigning your website.
• SLOW & OUTDATED WEBSITE
If you've started to feel that it's been a while that your website has got a redesign, trust your instincts immediately and start working on the redesign. You can do a lot to change the look and feel of your website like changing the color palette, change the
theme, work towards improving its speed, or maybe add new animations.
Updating the content for optimization on search engines is also important. Consider engaging a web design company to make your site feel lively and chirpy again.
• YOUR COMPETITION IS MOVING AHEAD
It's 2018 and an average consumer prefers accessing a business's website first before moving ahead to have a personal contact with them. It's quite likely that your competitor's business will also show up in search results.
At this point, when your audience is going to make an impression about the business based on its website, having a dull and slow-performing website can cost you to lose business. Keep an eye on your competitors' website to track how they are improving over time.
• BAD SEO
Another tell-tale and a very important sign your website needs a redesign is not having enough traffic on your website. If your website fails to draw footprints or your visitors are shunning it too early, they reflect upon the bad SEO strategies adopted by your business. Chances are your website is having a hard time getting featured in search results.
Before your customers assume you're too busy to have your own website redesigned, get a grip over the matter and alter the design and content of your website to make it SEO-friendly web design.
• NON-RESPONSIVE WEBSITE
Okay I know you must have read about this a million times before that 80% of the internet users use their mobile devices to access websites and not having a mobile-friendly website can cost you an ultimate loss of business. And not just mobile phones but having a responsive website works on other devices too like a tablet, iPad, and more.
• SOCIALLY REDUNDANT WEBSITE
As per industry surveys, over 2 million business entities use Facebook for advertising their businesses. Not having a social presence on social media channels like Facebook, Twitter, LinkedIn, YouTube, and more can cost you big bucks in terms of business loss. To avoid the mammoth mistake, get your website redesigned to make it socially relevant for your customers.
• WEBSITE GETTING HACKED
Websites are most prone to getting external security hacked and need to be safeguarded. Different security loopholes keep injecting the websites sometime or the other. Securing your website in every way possible is most important because the data you have over your website is extremely crucial and holds a threat of being misused by hackers.
While all of the above-mentioned scenarios lead to the decision of redesigning your website, it's always better to critique your own website to take a final call. It's always better to consider a professional web design company to take up the charge of your web designing project. Auxesis Infotech is a game changer when it comes to creating awesome web design experiences every day.