We are living in an era where online presence has been a part of daily routine of most of us. According to International Telecommunications Union report, 47% of the worldwide population was using internet in 2016 and this percentage is increasing with every passing day. So, if you are still in a dilemma that your business need a website or not, then you are doing a complete injustice to your business.
"An effective website is the cornerstone of your company — it houses important information, and your customers expect you to have one."-- Raubi Marie Perilli
Despite the fact that the importance of the online presence of all the type/size of the business is increasing, there are still some small business entities who are not initiating to own a website for their business. So here we come up with few strong reasons, why one should own a website for their business?
Role of website-
Your website is a platform providing all the information regarding your services. In this world of internet you can search anything online you need along with you can have the reviews of the product which can help you take the decision of buying it or not. So, being a small business owner you must know that creating a website for your business is not an expensive luxury but an affordable key tool that every business needs.
Customers can reach you and check the products and services you offer even if your store or office is closed. A website is accessible for everyone anytime. Through a website, you are actually increasing the chances of sales even when you are sleeping at your home.
Increase your customer base-
Believe it or not but more than 2.4 billion people use the internet every day, isn't this is a big number? another interesting fact is that from those 2.4 billion around 90% have either purchased something or contacted a company of their need online in last one year. So if you don't own a website, you are losing a clientele for your business.
Website helps in building Trust-
If you have a proper website for your business then you are giving more opportunities to your business in terms of gaining the trust of your "to be customers". As everyone today searches the internet before purchasing any product or service. So if they found your website dealing with the services they need and they also found some good past customer reviews. Then no doubt you will get a new customer.
No website means losing business opportunities-
Even though you’re excellent at word-of-mouth marketing, you could be missing out on hundreds of referrals. Satisfied clients are fast to share what they think about your business, but what about their known people who haven’t experienced your services yet? After getting good words about your services, the first thing they will do is to search you online, but their efforts will go in vein because of your nonexistence or might they will find someone who is giving similar services like you and because of that, you have lost the chance of a getting new customer. So in this way you have actually indirectly helped your competitor.
No website is better than BAD website-
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No doubt it's essential to have a website for the business but having a bad website can worsen the chances of growth by leaving a wrong impression of your business. While no website is an opportunity missed, a wrong or bad website means no business ever, so be wise in choosing the vendor for building your website. Choosing a right agency who can understand your business and needs is a foremost important task. So now if you are keen to have a website for your business, come to Auxesis InfoTech, here we turn your dream website into a reality.