There was a time when a client had to go places just to get the best deal out of the ‘n’ number of deals in the market and now he is doing the same thing just by clicking on his screen. This is the impact of digitization has on the industry currently. It has reduced human efforts to a large extent as everything is available on the internet these days. Internet marketing is a broad concept to talk upon and in this blog, we are going to discuss the differences between mobile marketing and desktop marketing.
So, what’s the first thing that arises in your mind when we say mobile marketing or desktop marketing? I am sure a lot of you would say that the marketing which is done over the mobile phone and the marketing over the desktop, respectively. Yes, it’s correct, you had that right. But the story doesn’t end here. It is way more than what you think. So, let’s discuss how the factors mobile and desktop marketing differs from each other:-
1. The Content
The amount of content which would look good on a desktop might not work for a mobile as the person reading it on a mobile phone might get annoyed by continuously scrolling down. So, one needs to focus more on images and animations rather than content marketing when it comes to mobile marketing.
2. Attention Stealer
Without any doubts, Mobile marketing wins the race in here. The reason behind this is the fact that the ads being displayed or the videos which are played, captures the whole screen and that grabs the whole attention of the user wherein a person using a laptop has much options to avoid that being multi-tasking or switching the tabs in case of ads pop up.
Just imagine a situation where you run a campaign and you want to reach the maximum number of audience. Unarguably, Mobile marketing will help you do that as everyone carries a mobile phone with them irrespective of their location whereas very few carry their laptops with them.
I am sure many of you might be thinking “Even why such a comparison?”. Because undoubtedly, people tend to use their phones much more than their desktops and laptops. A person never let go off his phone in any situation and always tends to use it. And this is how the reach exponentially increases via mobile app marketing.
5. Intended Audience
This is one of the most important aspects to look forward to while targeting a particular group of audience. Maybe, the group you want to target is a group which does not tend to use mobile much but the laptops or maybe vice versa. So, according to the target audience, one needs to adjust his marketing strategy.
Just like a coin has two sides, Mobile and Desktop marketing also have their own benefits. And the crux matter is that the purpose and the goal must be achieved in whatever way possible.
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In the end, I would like to conclude things with a quote by Jonathan Lister which says, “Speak to your audience in their language about what’s in their heart”.