video-marketing
17 Apr, 2018

How video marketing have changed all the concept of marketing?

 

It’s an undeniable fact that video marketing provides value, relevance, and flexibility to consumers by keeping up with their on-the-go lifestyle. People who view a brand’s video content are a mammoth 1.81 times as likely to make a purchase as those who don’t.

According to marketinghy.com, 90% of users say that product videos are helpful in the decision process wherein 92% of mobile video consumers share videos with others. Moreover, including a video on the landing page of a website can increase conversion rates by 80%.

A large number of Facebook and Google executives have predicted that marketers will opt only for video marketing as a marketing method in less than five years from now. Everyone knows that Google is the world’s largest search engine and the importance of relevant, meaningful and regularly updated content to appear on top of Google’s search result page. What is equally important to consider is to be visible on the world’s second largest search engine- YouTube.

If there are doubts in your mind regarding how conducive it is to use videos to promote and create visibility for your business, here are 7 ways to show how video marketing has revolutionized marketing:

 

1.) Videos are search-engine friendly

Videos enable you to increase the amount of time spent by visitors on your site. Ever since Google has bought YouTube, there has been a significant increase as to how much videos affected your search engine ranking. When you embed a video on your website, users spend more time on your website to watch them and Google identifies it as a relevant and a trustworthy source of content and thus likely to show up first.

It is recommended to optimize your videos on YouTube for SEO by means of interesting titles and descriptions. Give potential customers the way to take the next step by adding a link back to your website, products, and services.

 

2.) Videos surge conversions and sales

The essential motive of a marketing campaign is conversion and sales. Video marketing can help you get enormous financial returns. Featuring a product video on your landing page can increase conversions by 80% (Source- Insivia). Apparently, video can lead directly to sales. Let’s give it a scientific perspective. Maximum information stored in our brain is in visual form. Visual impressions are retained for longer duration and can be easily recalled and this is the reason why a user can easily relate to a particular brand after watching a video.

 

3.) Videos result in good ROI

83% of businesses say that video provides a good return on investment (Source: Wyzowl). Although video production is an expensive and a time-consuming affair, it is reassuring that all the effort will pay off in the future with considerable returns. On a cost-cutting perspective, no video editor is required as the online video tools are evolving and becoming more and more affordable and easy to use. And if you are a little short on budget, smartphones have excellent cameras and can be used to make a decent video because what matters is the content, not the design of the video. According to recent research, users defer videos that don’t explain the product or service clearly enough.

So it’s safe to say that video is like pizza – even when it’s bad, it’s still pretty good!

 

4.) Videos are effective for engagement

Social video induces 1200% more shares than text and image combined thereby, providing businesses a good ROI. A video is a convenient learning platform that enables a person to consume large data in form of moving images in a very short time. The idea is to give customers something of value in return for their time and money.
It is scientifically proven that moving images or motion picture creates a huge impact on the brain of consumers rather than simple text and entices them to engage with it. We know how easy it is for us to recall and retain info in visual form. If pictures induce a considerable level of engagement between a person and a brand, imagine the boost that moving pictures can provide to the level of engagement.

 

5.) Videos build trust and credibility

Trust is the cornerstone of the success of any business to sustain long-term relationships with their customers or clients. If we provide users interesting, relevant and useful information in form of effective marketing videos which present our products in a conversational form, people will automatically build a connection with our brand by believing that we understand their requirements. It creates a trust for our brand and results in establishing credibility which will urge them to reach us and eventually, help with sales too.

 

6.) Explainer videos

According to Wyzowl, 98% of users have watched an explainer video to understand about a product or service. Use of explainer videos as a part of video marketing campaign to show how a product works when launching a new product or service is an effective way to provide clarity on the product features and how it should be used. It gives users a feeling that the brand cares for them. It can further be improvised by using animated videos to enlighten users on a difficult concept. Animation can bind a user’s interest and bring concepts to life that no text or live video can.

 

7.) Videos can be easily shared

According to Dreamgrow, YouTube is the second most popular social network in the world in terms of monthly active users. An interesting video posted on a social network is a potent tool to increase sales. Users share a video with their friends or family if they find the video entertaining, providing more visibility to your brand. It is, therefore, of utmost importance to create interesting and entertaining videos. It can elevate the traffic to your website. However, it must be noted that sharing doesn’t essentially generate the expected revenue; it just increases traffic to your website from where conversion and sales can be driven.

 

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Conclusion

Given the affordability extent of viral nature that video marketing provides, it can be considered as the most effective marketing tool in all realms of marketing. If strategically applied, it can drive a number of emotional sales. It is a conglomeration of creative thinking with an integration of human psychology. Needless to mention, creative videos get viral on the internet and gets millions of views in a just a matter of days. And that’s why video marketing can be effectively considered as “survival of the creative”.