Digital marketing trends to follow in 2018

Digital Marketing Trends Are Slowly And Gradually Evolving

Digital marketing trends are set to transform even further in 2018, with innovations being strategized by digital marketing gurus. Some of these trends are general marketing predictions for 2018, while others have a specific local focus; still, they will all probably affect your business in one way or the other. Below are the top trends to expect this new year:

Increase in Use Of Artificial Intelligence (A.I.)

AI is not as new as most people think, in fact, a majority of digital marketers have been making use of AI for up to a decade or more with about 57% of digital marketers making use of it.

However, the use of Artificial Intelligence for marketing purpose is only going to grow when technology improves. It's predicted to grow by 53% in the next couple of years.

Increase in Live Video Usage And Viewership

Facebook live is a good example of live video usage, and many digital marketers are starting to see the possibilities it brings and is keying into it.

This is simply because most Facebook users would rather watch a video about a product than a Facebook post about one.

Here are some tips for getting star live video:

1.    Use live video at events to give followers an in-depth look at the event.

2.    Show off holiday displays and sales in live video.

3.    Use a  live video feed to introduce your followers and brand to your employees.

4.    Promote an exclusive promotion or sale to anyone who takes time to watch your live video.

Whatever you do, ensure your team members and any customers who are in your business at the time are aware that you're filming to avoid any mishaps. Be sure to have all you need in place to get your message across as it is a live recording.

Boost In Mobile Video Consumption

If your website isn’t mobile-friendly in 2018, you should get that done as soon as you can, ensure that your website is fully searched engine optimised to avoid penalization from search engines.

This is crucial because potential consumers are more likely to be surfing the web on their phones rather than their laptops.

In 2018, mobile video use is projected to rise by about 25% (and video consumption via laptop or TV is projected to decline drastically), so be proactive and act fast in order not to be left behind.

Content Marketing Will Become Even More Important

Content marketing is getting bigger with each passing day, month and year. It’s still getting bigger, and it’s no wonder - 70% of people said they’d rather learn about business through an article than an ad. And, content marketing is a lot less expensive than many other forms of marketing (plus it can reach a larger consumer base).

Content marketing takes many forms - from blog posts to videos and infographics.

It may be advisable to outsource or delegate your content production duties to someone else to fully focus on your business.

Voice Search Will Be Boosted in 2018

Consumers can use voice search just about anywhere now: phones, smart speakers, laptops, tablets, desktop computers. It has become more and more used in recent times.

And shortly, 50% percent of all searches will likely be voice searches.

Optimizing for voice search tends to include long-tail keywords and conversational phrases that pass the message or CTA.

Content marketing makes it easier to optimize content to make voice search a lot easier because it’s a lot easier than conversational keywords that are inserted into the online written content.

The Surge of Advertising on TV (but not TV as we know it!)

Television over the years has evolved up to the point that some of us don’t even know what the exact definition of TV is. Facebook, YouTube, and Amazon (among others) have their TV series' now. Netflix and Hulu have exclusive shows you can only see on their platforms. Television streaming services keep winning major movie awards.

And, since we are aware of the fact that people see these video contents on their mobile devices, we know that people see these shows you need to key into it as a brand because there’s more of this digital marketing trends to come this year.

So what does this predict for the future of television advertising? Well, as TV migrates to the digital world, forward-thinking business owners will harness the power of Youtube videos over regular Tv commercials.

Advanced Social Media Strategies

It gets much more difficult to reach your intended audience on social media. And, honestly, no business is protected - you'll have to fight to maintain your social media presence.

This is why this year is going to be the time for strategic and social media plans for startups and large brands alike.

Get started by building a sizable and respectable solid social media base so that you can amp up your social strategy in 2018 and be right in the middle of the digital marketing trends that is yielding results.

More Potential Consumers In The Coming Generations

Everyone loves to hate marketing to potential consumers who happen to be Millennials, but Generation Z (Kids born in 2000) can now start taking some of the heat. In line with the digital marketing trends in 2018, numerous businesses will switch their attention to these young prospective consumers, so it is better you start now because this generation is content incentives well get started now because the generation spans almost 20 years. We’ll be marketing to these consumers for decades to come.

Enhanced Transparency

Transparency and trust are both essential factors when consumers are choosing a brand to patronize.

Everyone checks out reviews. They carry out an online search for your social media profiles. They Internet stalk you because they want to know everything they can know about you before they come to your business.

And, the Internet is catching up. People can now access Google to verify the authenticity of your business to ensure it isn’t a fraudulent venture and this expected to be a part and parcel of the digital marketing trends of 2018.

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Email Marketing as a Digital Marketing tool 

You’ll probably see more acts of transparency in the digital marketing trends of 2018, so you have to improve your review marketing strategy, start giving consumers a behind-the-scenes look at your business and explore the amazing digital marketing trends benefits that Auxesis Infotech offers to clients all year long to boost your business in more ways than one.