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Know Everything About Social Media to Build a Successful Social Media Platform
29 June, 2021

Thinking of Building a Social Media Platform? Here Are Important Things to Know!

In this digital era, people are always on the internet searching or browsing some or other thing. And amongst all those things that we as users love to browse, social media is an important part of our lives. There is hardly anyone who doesn’t have a profile on a social media platform. And it’s not like we are saying this, the stats say it all! 

Do not be amused to know that there are around 3.96 billion social media users as of 2020, worldwide. 

Amongst those interesting stats about social media users, one says that around 58.11% of the global population is using social media. 

Not just this, 49% of the world’s population is active on social media, irrespective of age. 

There are so many more stats and facts that talk about the importance of social media in our lives. And why not? Social media isn’t just for fun anymore! It is also supporting marketplaces, jobs search, eCommerce, and more. 

Now talking about social media platform development, well, there is a huge opportunity for businesses. All you need is a fresh and unique idea for your social media platform. You must know that there are different types of social media platforms ranging from messaging to image & media sharing to job search to career-based social media networks.  

Now if you are someone who is planning to invest in a social media platform, well, make sure your idea is unique in every possible way. And once you are very sure of that, you will need the best social media app development and web development services. But that’s a concern for the later part! 

First, you need to be very clear about the social media market. In other words, you must have all the right knowledge about social media in order to create and launch a unique social media platform that could actually be successful. And to help you, we have created this post that will impart to you all the important information about social media. 

Types of Social Networking Sites

In order to invest in app development and web development for a social media platform, you must know what is the type of your social media platform. In fact, to start off, you must be aware of all the different types of social media platforms. 

  • Social Networks

This is the most common type of social networking site in the present time. These types of platforms help users to establish connections with familiar ones as well as new people. Not just this, these social media platforms also work as a great means of marketing for businesses. Facebook, Linkedin, and Twitter are some popular examples of social networks. 

  • Image Sharing

Images and visual contents are a big thing in the present time. People love to click photos and share them on a social media platform. Users click, curate, and share their pictures. Instagram, Snapchat, and Imgur are some popular image-sharing social media platforms. 

  • Video Hosting 

We all know about YouTube and how it revolutionized the way we watch and create videos. There are many other platforms like Vimeo that help creators share their videos and content to users around the world. These types of social media platforms help creators to engage with their users. 

  • Educational Platforms

The education industry has transformed significantly over the years. These types of social media platforms help students and learners to gather information. Not just this, the platforms also allow students to interact online, access information, and use other social network features. 

  • Discussion Forums

Discussion Forums are platforms that are used to find, share, and discuss different topics, news, and opinions. Not just to gather information, but these types of social media platforms are also used to run social media marketing campaigns. 

Just like that, there are many other types of social media platforms as well such as bookmarking & content curation networks, consumer review networks, blogging & publishing networks, and social shopping networks.

What Does a Perfect Social Media Platform Vouch For?

Now, this is one of the most important questions that most business owners ask when they plan to invest in social media development. Thus, let’s have a look at important aspects that a perfect or successful social media platform must have. 

  • Protection

Well, being a platform that could host billions of accounts, it becomes crucial to provide the best security to all the users. The security factor might not affect your social media platform in the beginning. But as you will start to get more and more users and become successful, your social media platform will remain under the scrutiny of cyber attacks or breaches. So, to protect your social media platform, you can consider a few factors like blockchain data storage, encryption key, and more. Now in order to make sure of all these things, you should look to hire an experienced social media app development firm and web development platform. 

  • Responsiveness

You must have noticed that we are shedding light on both social media app development and web development. Well, it is because you need both a website and an app for your social media platform. Along with that, you also have to make sure that your social media platform is responsive for both mobile phones and desktops. There is a fact that says a majority of users browse various social media platforms through their smartphones. This brings the importance of having a responsive UI/UX. For that, you obviously need professional social media app development or web development support from an experienced company for your social media development project. 

  • Decentralization

In case you don’t know, a decentralized social media network operates on an independently run server. Such social media platforms provide more control and autonomy to users. By making your social media platform decentralized, you can determine how your platform will operate and what users can say. And to ensure security and safety, you can establish the terms and conditions of acceptable behavior on your social media platform. However, to make your platform decentralized, you will need professional support from experienced social media app development and web development firm.                                                                                                                                                                                                           

Features That Must Be in a Successful Social Network Platform

Features That Must Be in a Successful Social Network Platform

Now, in order to make your social media platform interesting and running, there are certain features that must be there in your platform. Let’s have a look at all those important features!

  • Notification and News Feed

One of the main objectives of a social media platform should be to provide regular updates to users about their profiles. Therefore, it becomes important to incorporate the feature of notification and news feed during the social media development phase. This feature allows easy discovery of other users’ profiles and contents. 

  • Easy Network Building

As a business owner, you must know that a social media network is of no use if it can’t help users to build connections or networks. Therefore, whatever is the concept of your social media platform, it must include the feature of following people for users so that they can easily build their own networks. 

  • User Profile Customization

Social media platforms have evolved significantly over the years. They now have brought many interesting features for their users, allowing them to customize their profiles. Users always love to make their profile unique and impressive according to their own preferences, interests, and state of mind. Allowing them to do so is one of the most important things that you must ask your app development or web development firm during the social media development process. 
Types of Social Networking Sites

  • Live Video Streaming

Doesn’t matter what type of social media network you are planning to build, a video streaming feature has to be in it. This feature allows users to celebrate an occasion, have virtual meetings with new people, exchange ideas, and more. 

  • Privacy and Security

An advanced level of security is an inevitable need for your social media platform. And you must accept it! Being a social media platform, your business will always remain in the public eye. As a result, it always remains a target of cybercriminals. Thus, ensuring the privacy and security of your user’s data should be your first priority. 

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A social media platform can be the most crucial and beneficial investment. Therefore, it is crucial to understand the importance of building an exceptional social media platform. And for that, you need the best professional support from an experienced social media app development and web development company. Talking about that, Auxesis Infotech is a top-rated firm that has years of experience in providing the best quality web development and mobile app development services to businesses across different industries.

Social media, mobile app development, website design and development
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