In today’s scenario where competition is augmenting with every passing day, a strong web presence has become the need of the hour for every growing business. Lacking a strong online presence could cost your business a lot and can stagnate its growth. On the other hand, having a strong web presence can turn out to be a boon for your business and take it to a level you have always dreamt of.
But having just a simple website is like walking in a marathon which is basically a wild goose chase. To win and be the best one needs to have an alluring website which gains user’s attention. Because, in today’s world, web users tend to browse ‘n’ number of websites every day and the smallest of a flaw in your website could take your potential lead away from you. So you need to be a bit cautious and consider some important points for website development.
But how to create a perfect website for your business? How to form a checklist for website development? Don’t worry, all your queries will be sorted by the end of this blog. The importance of a good website for a business could be inferred by a quote by Amit Kalantri which states that “A business must have a website because office hours apply to a workplace, not to a website.” Your website represents your business and like its said: ”The first impression is the last impression”. Thus, it is essential to have a good website for your business.
Now let us talk about the checklist we should form for the website development. There are several DO’s and DON’Ts in this checklist which are as follows
Firstly, let us talk about the Do’s
RESPONSIVE DESIGN - With the increase in the number of mobile users, the need for responsive design is also augmenting day by day. A website must be responsive so that it could be easily accessed from various devices without facing any issue.
USER-FRIENDLY DESIGN - The UI must be designed in a way which is very user-friendly with eye catchy colors and attractive fonts so that it keeps the user engaged, hence increasing the bounce rate of your website as well.
A SIMPLE CONTACT FORM - A contact form must be kept simple so that it is easily accessible to the user and the purpose of putting it is not defeated. It should be clearly visible to the user and must be placed in the right position.
A GOOD TESTIMONIAL PAGE - A user tends to visit the testimonial page to make sure that the business is authentic and have worked previously as well or not. A testimonial page builds trust and a good testimonial page with good reviews can turn your potential lead into your virtuous client.
HIGHER PAGE LOAD SPEED - In this modern era, speed is the key ingredient which everyone wants to mix in their lives. Gone are those days when people used to spend a considerable amount of time waiting for a web page to load. Nowadays, everyone wants a site to be lightning quick and hence, it is essential that your website has higher page load speed.
SEO OPTIMIZED WEBSITE - Your website must be SEO optimized in order to rank higher on the search engines. Choose your keywords wisely so that when a user tends to go for a related search, your website ranks higher on the search engine thus increasing the chances of driving in more traffic.
After the Do’s, It’s Time to talk about the Don’ts
AVOID USING HEAVY IMAGES - Kindly avoid this blunder as it would decrease the load time of your website considerably. If you want your website to be quick and engaging, do avoid the usage of heavy images.
AVOID A CLUTTERED LAYOUT - Imagine a guest coming to your place and your home is completely messy, Will it leave a good impact on the visitor? A big NO, right? Same is the case with your website, no user would like a cluttered layout, they would simply click on the close button without even any second thoughts crossing their minds.
DON’T USE TOO MANY FONT STYLES - A site having different font styles for every segment loses its users as it is very frustrating for the user to read different font styles at the same time. It’s like driving on a way which has different roads with every stopping points. Pretty frustrating for the driver, eh?
UNRESPONSIVE SITE - Do not make this terrible mistake. Different users use different gadgets to browse the same site and if your site is not responsive then you surely tend to lose your potential Leeds. In other words, your business is out of the race even before the first whistle is blown.
DO NOT FORGET THE TARGET AUDIENCE - Always keep your target audience in mind. Make sure you develop a site according to their needs. The style, the fonts, the color scheme then goes accordingly.
Combine these Do’s & Don’ts, you’ll get the perfect guide for website development.
In the end, I would like to conclude this blog with a quote by Mohamed Saad which states that,
“A successful website does three things:
It attracts the right kinds of visitors.
Guides them to the main services or product you offer.
Collect Contact details for future ongoing relation.”
For the best website solutions, Contact the leading agency in this domain today, AUXESIS INFOTECH.