It's a procedure that requires measured planning and a smart approach to the market you are looking for. So here we are with some points which one should focus on while building websites.
In today's world, online presence became one of the most important things. Now, everyone uses the internet, everyone is socially active, connected and also building websites for themselves. Due to this online business opportunities are also increasing and everyone wants to get a website for their businesses. But creating a website can be an intimidating, often protracted task.
This is the very first and most important question. Why you need a website? What will you do after getting a website? One should be clear with these questions because if you are able to answer this question then only you should proceed to the next steps.
After getting clear with the answer to why you need a website? Now you should focus, for whom you are building websites. To whom you want to visit your website? Is there any particular region, age, educational level, which you want to attract through your website. Answers to these questions will shape how you will going to design your website, what you actually want to say through your website and even how you will present your products and services.
Coming to the domain name(web address), it is also one of the most important things. Picking the right domain name is very critical; it is how your audience and the search engines find you. Make sure your domain name should be short and easy to remember. And it actually defines your website. One should easily judge by name only, that what type of website it gonna be.
Why should someone stay on your website or do business with you? Give them a reason to visit your website again. Show-off your expertise, what are you providing and how much you are good in that, make visitor's every single second worthwhile. If you have happy customers/clients in the past consider adding testimonials. Blogging is also a very great way to flaunt expertise.
As we all know at present world there are more users coming from mobile, tablets than from pcs or laptops. So do keep this in mind while building websites that site should perfectly work on any resolution or on any screen size. Because you might lose your targeting audience if they not able to access your website on their machines.
Analytics is a very good way of knowing where, when and how much traffic are you getting. This data is very much useful for further strategizing, letting you ply to your prevalent users and attract new ones. Google analytics is one of the most powerful out there but there are many other tools as well with different features to match up your needs.
If your site handles transactions than you must be secured. Why someone will share their credit, debit card details if your site is not secured enough. To battle this, consider an SSL or a BBB certificate.
Launching your website doesn't mean that your work is finished because it doesn't necessarily guarantee visits from potential customers. Your work is just started, make sure your website is search engine optimized(SEO). If you have a powerful collection of backlinks, using keywords and usually searched idiom in your content, plus appending and keeping your links active are just a few ways to keep your site search-friendly. With a bit of SEO and no one can stop you from welcoming brand new clients in no time. Also read, Which CMS is most successful for SEO?
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These are some points which one should remember before building websites.