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Want to Build an eCommerce Website? 10 Things You Need to Consider
20 September, 2021

10 Tips to Create an Exceptional eCommerce Website Design

Table of Contents

  • Introduction
  • Why Do You Need to Take Ecommerce Website Design Seriously?
  • How an Ecommerce Website Design Can Affect Your Online Business?
    • More Traffic
    • Helps Beat Competition
    • Ensures Credibility
    • Better Rankings in SERPs
    • Increased Sales and Huge Profit Margins
  • Decoding the Anatomy of a Successful Website Design
    • Fewer Choices on a Web Page
    • Right Positioning
    • Content
    • Selective Disregard
    • Interaction
  • 10 Crucial Tips for Designing an Ecommerce Website that Will Make it Successful
    • Address the User Needs
    • Create Responsive Websites
    • Focus on Intuitive Design
    • KISS (Keep it Simple, Sweet)
    • Ensure Consistent Branding
    • Professionalism is a Must
    • Include Clear, Informative, and Scannable Content
    • Engaging Placement of Products
    • Don’t Forget Personalization
    • Must-Have Ecommerce Elements
      • Social Media Links
      • Quality Images
      • Speed
      • Reviews and Testimonials
      • Voice Search
      • Filters
  • Final Thoughts

Are you struggling to get enough reach on your eCommerce store or failing to convert leads into sales?

Well, it could be because the design of your online store website doesn’t fit the norms of today’s user-centric eCommerce websites! You need to broaden your horizon and enhance your knowledge regarding user-friendly website designs that will bring your desired sales. 

In this blog, we will discuss different aspects of eCommerce website design. By the end of this blog, you will know what you can do to make your website engaging enough to convert visitors into loyal customers.

We know you are tempted to know the insights, so let’s jump on the details!

Why Do You Need to Take Ecommerce Website Design Seriously?

First Impression is Your Last Impression!

You might have surely heard about the above saying, and yes, it is true because you don’t get a second chance to make that stunning first impression. For eCommerce businesses, website design plays a crucial role. 

According to a report

  • Around 73.1% of website designers say customers will leave a site if the website design is not responsive.
  • 85% of shoppers view product information and pictures on a website that are important to them.
  • 60% of users emphasize the usability of a website as an important factor. If your company website looks inept to people, they will assume everything you do is inept.

The stats mentioned above indicate that you need to put eCommerce website design at the forefront of your mind. If you want to win the market, you can afford to ignore such a large section of users who give utmost importance to website design. 

Thus, it’s time for you to take website design seriously and ensure best practices to redesign your online store website. We would recommend you to take the help of professional eCommerce design services. If finding the best eCommerce design services is tricky for you, follow our guide to the most important UX design interview questions you should ask your agency.

To a surprise, there are still many established and small businesses in the retail industry in 2021 that remain in doubt about what is eCommerce design and development and why it’s important. If you are one of those retail businesses, we highly recommend you to continue reading this post until the very end as it will help you get all the answers to your queries.  

How an Ecommerce Website Design Can Affect Your Online Business? 

In today’s time, it is not enough to whip up an online store website. Instead, you have to take a remarkable tread in the direction of building a website for your retail business. 

 

A professional online store website not only leaves a stunning impression on your users’ minds but also establishes brand identity. Brand identity is one for which online businesses are fighting cutting-edge competition.

Apart from this, an aesthetically pleasing and functionally advanced online store can benefit you in many ways, such as:

  • It Brings More Traffic

When it comes to generating traffic through web design, landing page optimization is the best way to do so. Here you need to focus on a few crucial elements to optimize the landing page. These include using mobile-friendly landing pages and short conversion forms, experimenting with new ad formats, and adding contact information

This type of landing page design that is mobile-friendly and filled with information would compel consumers to explore other pages of the website and bring in more traffic.

  • Visuals- A Great Competition Buster

Compelling visuals attract most visitors and make your eCommerce site look like a state-of-the-art site. If your website is designed considering the latest eCommerce trends, it means you’re providing everything that users expect from an eCommerce website. As a result, you are likely to get more attention from visitors that will always keep you ahead of your competitors. 

  • Ensures Credibility 

As you demonstrate competence and credibility, it has a major impact on how your customers behave. Customers prefer an eCommerce website with simple layouts, less text, easy navigation, and engaging color schemes along with the fast load time. If your website has all these elements, you are likely to earn their trust that would help you gain loyal customers.

Also, consider other ways you can grow customer loyalty on your eCommerce website.

  • Better Rankings in SERPs

In today’s time, where a strong digital presence is important, SEO-friendly eCommerce website designs can get you better rankings in SERPs. By SEO-friendly designs, we mean better targeting of keywords, placement of content at right places, fewer hyperlinks, and mobile-friendliness. 

If your website complies well with all these crucial elements, you can soon see your website ranking in SERPs.

  • Increased Sales and Huge Profit Margins

Website designs can impact the bottom line of your online store. And of all those factors that could affect your eCommerce website’s performance, load speed is a crucial element that you should consider if you want to boost sales and increase your profit margin. Ensure that your website loads in less than 3 seconds. Otherwise, you will lose 25% of your potential visitors. 

Also, consider creating a separate landing page for each marketing offer. When all the elements of your landing page are laser-focused to generate leads, it will eventually lead to conversions and increase sales.

However, we would recommend you consider other eCommerce marketing techniques that can help you grow your online store.

Now that you know how a smart eCommerce website design can affect your bottom line, let’s jump onto some crucial features of a successful online store. 

Decoding the Secret of a Successful Ecommerce Website Design 

A successful website design has three basic things- aesthetics, functionality, and user-friendliness. All this contributes to a great user experience that always brings value to your business. It is one of the crucial elements that you must have in your arsenal to get better customers.

Let’s have a look at the five fundamentals that separate a successful eCommerce website from an average website. 

  • Fewer Choices on a Web Page

According to hick’s law, the more choices in terms of items you offer, the more challenging it is for the user to arrive at a decision. It relates to the psychology of choice. Keep yourself in the position of the user, it will take longer for you to decide what to buy and whatnot.

When you are trying to create a website design, always prioritize the crucial elements while keeping the choices limited. It will help the user to achieve their goals in less time. 

  • Right Positioning of Products and Elements

When you visit a brick-and-mortar business, you might have seen yourself drawn to the best items kept on display. Similarly, a website with rightly placed items will attract more visitors. Smartly placed items help visitors recognize items quickly and make a purchase decision.

  • Clear and Compelling Content

Content is always the king, and by content, we mean the right usage of power words at significant places on your website. When you use powerful words in your website content, users have an easy time recalling them. Here are a few words that you can incorporate in your website design:

Discount

Free

Massive

Big Billion

Save

Quick

Fast

Hurry Up

Last Chance

Giveaway

Profit

Other than this, you must also focus on clear and concise product descriptions that a user checks while reviewing a product and before he makes a final purchase. 

Images are an important part of the content. Use relevant and clear images. Also, you can include videos like product demo videos that will educate the users about how to use the product, infographics depicting instructions to use a product, and FAQs related to it.

  • Selective Disregard- Ignore What's Unnecessary

An average user usually ignores unnecessary items on a website. Thus, you must place only crucial items at significant places and disregard everything irrelevant or might not appeal to a user. If you don’t disregard irrelevant information, then the user himself tends to ignore it and grab what’s important.

  • Usage of Interactive Elements

A successful website design always considers keeping all interactive elements within the reach. You might have realized for yourself that the farther the product or element is from the cursor (in desktop) or thumb (in smartphones), the longer you take to interact with it. This concept relates to fitts law that focuses on keeping all interactive elements within a user’s reach.

Supposedly, you have a mobile responsive website, make sure that the elements placed on the screen are big enough. If we talk about the idle size, ensure that the crucial elements should be in the range of 42 to 72 pixels. So, a user can easily spot all the elements without wasting time. It will help the user to easily interact with the eCommerce website.

Besides, we would also recommend you design and develop an eCommerce website according to the latest trends. For that, we have a blog on the latest eCommerce development trends of 2021 that you can follow.

We hope that you are acquainted with the anatomy of a smartly designed eCommerce website. Now, let’s see what you can do to make your eCommerce website really successful.

10 Crucial Tips For Designing an Ecommerce Website That Will Make it Successful 

We have discussed in the above sections how a professional-looking online store can help your business grow. Considering the impact it leaves on your bottom line, right from setting a stunning impression to growing your sales, you should manage your eCommerce website smartly. Here are the 10 best practices you can follow to create successful eCommerce website designs.

Let’s have a look at each one of them in detail:

  1. Address the User Needs

Image Source

When you begin designing your website, make sure that it is user-friendly. Your online store should have all the elements that cater to your target audience

However, many things come under user-friendliness, but we are specifically; talking about interaction, graphics, and interface. All these things create a perfect balance between aesthetics and functionality. 

The website interface alone can help you increase your conversion rate by a zillion times. On the other hand, if you can’t live up to user expectations, your website could be abandoned by your customers at large.

What Can You Do?

Ask your customers. They will tell you what they actually dislike and what they expect to see on your page. Getting direct inputs from your customers will help you fill in the missing elements.

  1. Create Responsive Websites

 

Around 63% of the traffic share of an eCommerce website comes from mobiles. Moreover, most of the revenue that an online store generates takes place on mobile. If your website is not mobile-friendly or poorly designed, over half of the internet users will not recommend it.

The above stats clearly indicate that responsiveness is the new trend or, you can say, the need of the hour. You must incorporate the same in your eCommerce website. It not only helps enhance the shopping experience for users but also ensures better ranking since the time Google switched to mobile-first indexing.

What Can You Do?

  1. Consider using a fluid grid for a responsive design because nothing depends on specific measurements. Instead, the proportions of elements depend on different screen sizes. 
  2. Start by building a non-responsive layout and then gradually add media queries. Media queries will allow your custom website to look good on smartphones as well as desktops and tablets. Include crucial media elements such as videos and images
  3. Use smaller elements like the hamburger menu that can be opened with a button for navigation options as well as the rest of the menu on your online store.
  4. Also, focus on typography and incorporate responsive fonts so they can adapt to the screen size. This makes it easily readable for users, especially those who are browsing through mobile devices.

 

  1. Focus on Intuitive Design

If you have ever been to a website that lacks direction, you will understand the frustration that a common user goes through. Now try comparing it with an online store that gives you a definite direction and helps you determine your next course of action.

Here the user’s natural instincts, cognitive behavior, and human psychology play a significant role. Naturally, the user will expect an intuitive design and disregard anything that’s out of his/her reach.

 

The image is from an eCommerce website eBay that puts users’ instincts and cognitive behavior into play. You can see a great balance of images and CTAs in the right places that give a direction to the customer and encourage him to take action. 

 

This intuitiveness of the design helps and encourages a user to take action. Thus, for a developer, it is crucial to create a balance in the web design without compromising on usability and aesthetics.  Still, aesthetics are secondary. Make sure that you create an intuitive design and use aesthetics tactfully.

 

What Can You Do?

  1. Start with understanding the pattern that the brain follows where it grabs the unique information presented at first. Follow the F pattern in which human eyes are trained to read from left to right on the screen. Place headlines on top with a clear description and a link.
  2. Consider using bold colors, interesting contrasts, and bold fonts that catch the eye. Break long texts and include high-quality images in the middle.
  3. Also, follow the golden rectangle for a clear user interface. A golden rectangle is a mathematical proportion of 1:1.618 that is usually illustrated in a seashell shape. Here different elements of the website are used in such a way that looks pleasing to human eyes.

 

  1. KISS (Keep It Simple, Sweet)

When you design an eCommerce website, always keep in mind that customers don’t like anything disorganized or cluttered. Simple designs are timeless as compared to busy designs that lose their charm quickly and become outdated.

Image Source

The British government Keep Calm and Carry On poster from 1939 is the best example of simple, clean, and effective design. It is even used today because of its simplicity which shows how well it has withstood the test of time.

What Can You Do?

To keep the design of your eCommerce website simple, prioritize essentials, remove any sort of clutter, keep the number of pages minimal, use interesting and contrasting colors, high-quality images, and limit the color palette.

  1. Ensure Consistent Branding

Your online store acts as a crucial marketing avenue where you can market your brand. Thus, you need to ensure consistent branding across your eCommerce website. It helps you establish your brand identity, which is a considerable aspect of your marketing strategy. 

 

 

Your brand identity helps you convince your customers into visiting your website regularly. Simply Chocolate is the best example of an eCommerce website, where the brand has been consistent in reflecting its identity. Be it their color scheme, bold fonts, informative content, or visuals. The brand has been successful in creating a lasting impression.

What Can You Do?

 

  1. Following a similar practice like Simply Chocolate, you can also roll with the color wheel and play with impactful color palettes. Choose colors that can help the audience to identify your brand and evoke an emotional response. 
  2. Just like the brand color and logo, stick to one style of font as multiple types of fonts distract visitors and they don’t like it. Or you can choose two types of fonts that complement each other well.
  3. Don’t forget to harness the power of whitespaces. You may want to cram every inch of your web page with graphics, images, and other content. But, avoid over stimulating your visitors with tons of content. Instead, use whitespaces to communicate your message effectively and give your customers the needed break to breathe and think.

 

  1. Professionalism is a Must

Your website must look professional, and by professionalism, we mean there has to be a balance between the elements you choose. Amazon’s website is the best example of a professional-looking eCommerce website design. Here you will find every element used is in perfect harmony. 

 

 

A professional-looking eCommerce website will not only help you put your best foot forward but would also minimize bounce rate. As more and more people would love to visit your website, it is naturally going to improve your rankings and eventually increase sales.

 

What Can You Do?

 

  1. To make your online store look professional, ensure that your brand embodies a color that speaks volumes while considering the color psychology like Amazon does. 
  2. Maintain consistency across your eCommerce website, be it fonts, colors, images, or the entire theme.
  3. Focus on user-friendliness and mobile responsiveness, as discussed in the sections above. Overall, adopt a minimalist and simple approach. Avoid tricking the users through overly bright colored buttons and repeated content.
  4. Moreover, don’t play with people’s fears; instead, deliver value through your products and services. When people get value for their money and time, they will automatically rush to your eCommerce website.
  5. Include Clear, Informative, and Scannable Content

 

Image Source

Content has a direct relationship with how professional your website looks. Customers judge your online store based on the content you include in it. Even if you have appealing visuals, irrelevant or outdated content may turn your visitors off. 

A smartly strategized content is laser-focused on user intent, has uniqueness, is action-oriented, product aware, problem aware, and solution aware. The five must-have content for an eCommerce website include-

  • Catchy headlines
  • Action-oriented CTAs
  • Clear and compelling product descriptions
  • Blogs that aren’t for sales but to educate customers
  • Newsletters

What Can You Do?

  1. Your content should be such that it gives clear information about what you do. Moreover, it has to be scannable so that your customers don’t feel the need to go through every line. Otherwise, it will frustrate them as it wastes a lot of time.
  2. Your content should make your customers realize that they are actually facing an issue, for which they have landed on your eCommerce website.
  3. Also, provide your customers with the exact information about the product as in general tendency, they don’t have the habit of reading between the lines. 
  4. Include suggestive content such as related products, images, and blogs. This way, your audience feels that they are being cared for and you genuinely have a solution for their problem.
  5. Use power words as discussed in the section- content under anatomy of a successful eCommerce website above.

 

  1. Engaging Placement of Products

 

After content, the placement of products is one of the crucial elements of a smartly designed professional eCommerce website. We have already discussed the significance of placing the products the right way in the section- right positioning under the anatomy of a successful eCommerce website. 

Smart placement of products will draw customers’ attention and coax them into buying your products. Moreover, it optimizes the digital shelf of your online store, and thus you are likely to have more conversions.

What Can You Do?

  1. To place your products in a way that garners maximum attention from customers, make sure you organize related objects parallelly or at 90-degree angles. It forms a tidy grid that lures customers into buying more and more. This method has been around for a long time in the market since the 1980s and is also quite popular on social media in today’s time.
  2. Avoid choice overload considering the psychology of choice of the human brain. Don’t divide products into too many categories that will reduce the time that a customer spends on the comparison. Since most customers are squinting at your offerings on mobiles, limit the number of products in each category. 

 

9. Don’t Forget Personalization

 

How do you feel when you are shown relevant products, offers, and discounts on revisiting an eCommerce website?

 

Many would be happy to receive relevant information. This evolution is called the personalization of online stores. If you load your customers with too many ads, they are likely to switch. Around three out of four people would consider blocking irrelevant ads that may hit your revenue hard. 

So, carefully analyze your customers’ journey on your online store and customize your offerings according to their interests and behavior.

Apart from this, try to add some human elements to make your eCommerce website look more humane and personalized.

What Can You Do?

  1. Show only relevant and related products based on the search history of your customers. Also, show relevant offers and discounts on related products. It will not only improve your store’s engagement but will also increase conversions, sales, and revenue.
  2. Also, incorporate your brand values into your web design to add a human touch. You can include an impactful mission statement related to a particular cause, offer personalized guides, and show recently viewed products. All this gives an authentic vibe. It will evoke an emotional response, and your customers will feel more connected to you.

 

  1. Must-Have Ecommerce Elements

Lastly, to create an impactful eCommerce website design, you need to have some must-have elements that you cannot ignore. These essential features include the following: 

Social Media Links

Social media links serve as a vital bridge between the users and the online store. It helps users straight away connect with the eCommerce company. 

Currently, there are over 3.6 billion social media users worldwide. So, make sure you do not leave a chance to cover such a huge market. 

For that, you have to include social media links on your eCommerce website so more and more people can connect with you.

Quality Images

High-quality images have a significant role to play in an eCommerce website since images are the first thing that a consumer sees. It helps customers to be sure of what they are buying, which eventually enhances their user experience. The ideal ratio for any image is around 3:2, which has been for a long time now. 

Speed

Speed is another crucial element that you cannot afford to ignore if you run an eCommerce website. Does your online store take more than 3 seconds to load? Chances are that visitors will abandon it. Make sure that your website loads fast, so people don’t have to wait for long. 

Reviews and Testimonials

91% of customers between the age group of 18-34 years trust online reviews before they make a purchase decision. Also, 93% of consumers are influenced by online reviews before making a purchase

It is evident from the above stats that you can’t ignore such a large chunk of consumers. Thus, it is recommended that you should include reviews and testimonials on your online store. It will help customers make an informed decision, and they are likely to trust you more.

Voice Search

You might have discovered that Amazon has a feature of voice search, where people can just ask for products they are looking for. Considering the latest trend, you must invest in this technology as voice commerce seems to be the future of eCommerce.

Filters 

Customers are concerned about their time, and they always prefer finding products easily. This way, it is easier and faster for them to search for what they are looking for. Thus, we would recommend you include filters in your eCommerce website. Filters will allow your customers to shortlist their products based on their expectations.

Along wit these, there are some more key elements of a successful eCommerce website that must be in there in your site. These are security, multiple payment options, add-to-cart options, and more. 

So, this was all about the crucial points that you must keep in mind while designing an eCommerce website. We hope you found this blog informative and useful. Meanwhile, if you are looking for eCommerce website designing services, consider checking Auxesis Infotech. As one of the highly-rated web design companies, we have dedicated professionals who always make sure to provide clients with the best solution and services keeping their business needs in mind.

Get in Touch With Us Right Here!

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