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Are you struggling to get enough reach on your eCommerce store or failing to convert leads into sales?
Well, it could be because the design of your online store website doesn’t fit the norms of today’s user-centric eCommerce websites! You need to broaden your horizon and enhance your knowledge regarding user-friendly website designs that will bring your desired sales.
In this blog, we will discuss different aspects of eCommerce website design. By the end of this blog, you will know what you can do to make your website engaging enough to convert visitors into loyal customers.
We know you are tempted to know the insights, so let’s jump on the details!
First Impression is Your Last Impression!
You might have surely heard about the above saying, and yes, it is true because you don’t get a second chance to make that stunning first impression. For eCommerce businesses, website design plays a crucial role.
According to a report-
The stats mentioned above indicate that you need to put eCommerce website design at the forefront of your mind. If you want to win the market, you can afford to ignore such a large section of users who give utmost importance to website design.
Thus, it’s time for you to take website design seriously and ensure best practices to redesign your online store website. We would recommend you to take the help of professional eCommerce design services. If finding the best eCommerce design services is tricky for you, follow our guide to the most important UX design interview questions you should ask your agency.
To a surprise, there are still many established and small businesses in the retail industry in 2021 that remain in doubt about what is eCommerce design and development and why it’s important. If you are one of those retail businesses, we highly recommend you to continue reading this post until the very end as it will help you get all the answers to your queries.
In today’s time, it is not enough to whip up an online store website. Instead, you have to take a remarkable tread in the direction of building a website for your retail business.
A professional online store website not only leaves a stunning impression on your users’ minds but also establishes brand identity. Brand identity is one for which online businesses are fighting cutting-edge competition.
Apart from this, an aesthetically pleasing and functionally advanced online store can benefit you in many ways, such as:
When it comes to generating traffic through web design, landing page optimization is the best way to do so. Here you need to focus on a few crucial elements to optimize the landing page. These include using mobile-friendly landing pages and short conversion forms, experimenting with new ad formats, and adding contact information.
This type of landing page design that is mobile-friendly and filled with information would compel consumers to explore other pages of the website and bring in more traffic.
Compelling visuals attract most visitors and make your eCommerce site look like a state-of-the-art site. If your website is designed considering the latest eCommerce trends, it means you’re providing everything that users expect from an eCommerce website. As a result, you are likely to get more attention from visitors that will always keep you ahead of your competitors.
As you demonstrate competence and credibility, it has a major impact on how your customers behave. Customers prefer an eCommerce website with simple layouts, less text, easy navigation, and engaging color schemes along with the fast load time. If your website has all these elements, you are likely to earn their trust that would help you gain loyal customers.
Also, consider other ways you can grow customer loyalty on your eCommerce website.
In today’s time, where a strong digital presence is important, SEO-friendly eCommerce website designs can get you better rankings in SERPs. By SEO-friendly designs, we mean better targeting of keywords, placement of content at right places, fewer hyperlinks, and mobile-friendliness.
If your website complies well with all these crucial elements, you can soon see your website ranking in SERPs.
Website designs can impact the bottom line of your online store. And of all those factors that could affect your eCommerce website’s performance, load speed is a crucial element that you should consider if you want to boost sales and increase your profit margin. Ensure that your website loads in less than 3 seconds. Otherwise, you will lose 25% of your potential visitors.
Also, consider creating a separate landing page for each marketing offer. When all the elements of your landing page are laser-focused to generate leads, it will eventually lead to conversions and increase sales.
However, we would recommend you consider other eCommerce marketing techniques that can help you grow your online store.
Now that you know how a smart eCommerce website design can affect your bottom line, let’s jump onto some crucial features of a successful online store.
A successful website design has three basic things- aesthetics, functionality, and user-friendliness. All this contributes to a great user experience that always brings value to your business. It is one of the crucial elements that you must have in your arsenal to get better customers.
Let’s have a look at the five fundamentals that separate a successful eCommerce website from an average website.
According to hick’s law, the more choices in terms of items you offer, the more challenging it is for the user to arrive at a decision. It relates to the psychology of choice. Keep yourself in the position of the user, it will take longer for you to decide what to buy and whatnot.
When you are trying to create a website design, always prioritize the crucial elements while keeping the choices limited. It will help the user to achieve their goals in less time.
When you visit a brick-and-mortar business, you might have seen yourself drawn to the best items kept on display. Similarly, a website with rightly placed items will attract more visitors. Smartly placed items help visitors recognize items quickly and make a purchase decision.
Content is always the king, and by content, we mean the right usage of power words at significant places on your website. When you use powerful words in your website content, users have an easy time recalling them. Here are a few words that you can incorporate in your website design:
Other than this, you must also focus on clear and concise product descriptions that a user checks while reviewing a product and before he makes a final purchase.
Images are an important part of the content. Use relevant and clear images. Also, you can include videos like product demo videos that will educate the users about how to use the product, infographics depicting instructions to use a product, and FAQs related to it.
An average user usually ignores unnecessary items on a website. Thus, you must place only crucial items at significant places and disregard everything irrelevant or might not appeal to a user. If you don’t disregard irrelevant information, then the user himself tends to ignore it and grab what’s important.
A successful website design always considers keeping all interactive elements within the reach. You might have realized for yourself that the farther the product or element is from the cursor (in desktop) or thumb (in smartphones), the longer you take to interact with it. This concept relates to fitts law that focuses on keeping all interactive elements within a user’s reach.
Supposedly, you have a mobile responsive website, make sure that the elements placed on the screen are big enough. If we talk about the idle size, ensure that the crucial elements should be in the range of 42 to 72 pixels. So, a user can easily spot all the elements without wasting time. It will help the user to easily interact with the eCommerce website.
Besides, we would also recommend you design and develop an eCommerce website according to the latest trends. For that, we have a blog on the latest eCommerce development trends of 2021 that you can follow.
We hope that you are acquainted with the anatomy of a smartly designed eCommerce website. Now, let’s see what you can do to make your eCommerce website really successful.
We have discussed in the above sections how a professional-looking online store can help your business grow. Considering the impact it leaves on your bottom line, right from setting a stunning impression to growing your sales, you should manage your eCommerce website smartly. Here are the 10 best practices you can follow to create successful eCommerce website designs.
Let’s have a look at each one of them in detail:
When you begin designing your website, make sure that it is user-friendly. Your online store should have all the elements that cater to your target audience.
However, many things come under user-friendliness, but we are specifically; talking about interaction, graphics, and interface. All these things create a perfect balance between aesthetics and functionality.
The website interface alone can help you increase your conversion rate by a zillion times. On the other hand, if you can’t live up to user expectations, your website could be abandoned by your customers at large.
What Can You Do?
Ask your customers. They will tell you what they actually dislike and what they expect to see on your page. Getting direct inputs from your customers will help you fill in the missing elements.
Around 63% of the traffic share of an eCommerce website comes from mobiles. Moreover, most of the revenue that an online store generates takes place on mobile. If your website is not mobile-friendly or poorly designed, over half of the internet users will not recommend it.
The above stats clearly indicate that responsiveness is the new trend or, you can say, the need of the hour. You must incorporate the same in your eCommerce website. It not only helps enhance the shopping experience for users but also ensures better ranking since the time Google switched to mobile-first indexing.
What Can You Do?
If you have ever been to a website that lacks direction, you will understand the frustration that a common user goes through. Now try comparing it with an online store that gives you a definite direction and helps you determine your next course of action.
Here the user’s natural instincts, cognitive behavior, and human psychology play a significant role. Naturally, the user will expect an intuitive design and disregard anything that’s out of his/her reach.
The image is from an eCommerce website eBay that puts users’ instincts and cognitive behavior into play. You can see a great balance of images and CTAs in the right places that give a direction to the customer and encourage him to take action.
This intuitiveness of the design helps and encourages a user to take action. Thus, for a developer, it is crucial to create a balance in the web design without compromising on usability and aesthetics. Still, aesthetics are secondary. Make sure that you create an intuitive design and use aesthetics tactfully.
What Can You Do?
When you design an eCommerce website, always keep in mind that customers don’t like anything disorganized or cluttered. Simple designs are timeless as compared to busy designs that lose their charm quickly and become outdated.
The British government Keep Calm and Carry On poster from 1939 is the best example of simple, clean, and effective design. It is even used today because of its simplicity which shows how well it has withstood the test of time.
What Can You Do?
To keep the design of your eCommerce website simple, prioritize essentials, remove any sort of clutter, keep the number of pages minimal, use interesting and contrasting colors, high-quality images, and limit the color palette.
Your online store acts as a crucial marketing avenue where you can market your brand. Thus, you need to ensure consistent branding across your eCommerce website. It helps you establish your brand identity, which is a considerable aspect of your marketing strategy.
Your brand identity helps you convince your customers into visiting your website regularly. Simply Chocolate is the best example of an eCommerce website, where the brand has been consistent in reflecting its identity. Be it their color scheme, bold fonts, informative content, or visuals. The brand has been successful in creating a lasting impression.
What Can You Do?
Your website must look professional, and by professionalism, we mean there has to be a balance between the elements you choose. Amazon’s website is the best example of a professional-looking eCommerce website design. Here you will find every element used is in perfect harmony.
A professional-looking eCommerce website will not only help you put your best foot forward but would also minimize bounce rate. As more and more people would love to visit your website, it is naturally going to improve your rankings and eventually increase sales.
What Can You Do?
Content has a direct relationship with how professional your website looks. Customers judge your online store based on the content you include in it. Even if you have appealing visuals, irrelevant or outdated content may turn your visitors off.
A smartly strategized content is laser-focused on user intent, has uniqueness, is action-oriented, product aware, problem aware, and solution aware. The five must-have content for an eCommerce website include-
What Can You Do?
After content, the placement of products is one of the crucial elements of a smartly designed professional eCommerce website. We have already discussed the significance of placing the products the right way in the section- right positioning under the anatomy of a successful eCommerce website.
Smart placement of products will draw customers’ attention and coax them into buying your products. Moreover, it optimizes the digital shelf of your online store, and thus you are likely to have more conversions.
What Can You Do?
9. Don’t Forget Personalization
How do you feel when you are shown relevant products, offers, and discounts on revisiting an eCommerce website?
Many would be happy to receive relevant information. This evolution is called the personalization of online stores. If you load your customers with too many ads, they are likely to switch. Around three out of four people would consider blocking irrelevant ads that may hit your revenue hard.
So, carefully analyze your customers’ journey on your online store and customize your offerings according to their interests and behavior.
Apart from this, try to add some human elements to make your eCommerce website look more humane and personalized.
What Can You Do?
Lastly, to create an impactful eCommerce website design, you need to have some must-have elements that you cannot ignore. These essential features include the following:
Social Media Links
Social media links serve as a vital bridge between the users and the online store. It helps users straight away connect with the eCommerce company.
Currently, there are over 3.6 billion social media users worldwide. So, make sure you do not leave a chance to cover such a huge market.
For that, you have to include social media links on your eCommerce website so more and more people can connect with you.
High-quality images have a significant role to play in an eCommerce website since images are the first thing that a consumer sees. It helps customers to be sure of what they are buying, which eventually enhances their user experience. The ideal ratio for any image is around 3:2, which has been for a long time now.
Speed is another crucial element that you cannot afford to ignore if you run an eCommerce website. Does your online store take more than 3 seconds to load? Chances are that visitors will abandon it. Make sure that your website loads fast, so people don’t have to wait for long.
Reviews and Testimonials
91% of customers between the age group of 18-34 years trust online reviews before they make a purchase decision. Also, 93% of consumers are influenced by online reviews before making a purchase.
It is evident from the above stats that you can’t ignore such a large chunk of consumers. Thus, it is recommended that you should include reviews and testimonials on your online store. It will help customers make an informed decision, and they are likely to trust you more.
You might have discovered that Amazon has a feature of voice search, where people can just ask for products they are looking for. Considering the latest trend, you must invest in this technology as voice commerce seems to be the future of eCommerce.
Customers are concerned about their time, and they always prefer finding products easily. This way, it is easier and faster for them to search for what they are looking for. Thus, we would recommend you include filters in your eCommerce website. Filters will allow your customers to shortlist their products based on their expectations.
Along wit these, there are some more key elements of a successful eCommerce website that must be in there in your site. These are security, multiple payment options, add-to-cart options, and more.
So, this was all about the crucial points that you must keep in mind while designing an eCommerce website. We hope you found this blog informative and useful. Meanwhile, if you are looking for eCommerce website designing services, consider checking Auxesis Infotech. As one of the highly-rated web design companies, we have dedicated professionals who always make sure to provide clients with the best solution and services keeping their business needs in mind.